(The following is an excerpt of an article, written by Senior Account & Support Manager Forrest Knighton, that appeared in mobileStorm’s newsletter, Outside The Inbox.) SMS marketing requires different rules of frequency and message content than other types of digital messages. Because of ”number portability,” which allows cell phone users to take their digits with them when… Read More

Last month, Bredin Business Information put out a study about the marketing goals of small to medium-sized businesses (SMBs). What’s particularly striking about the report, though, is how digital messaging can help these companies reach their goals. Here’s a look at some of the data offered in the study, and how digital message marketing–emails and text messages… Read More

I wish someone from the Newspaper Association of America had read my blog posts about how and why papers should  use digital messaging for both distribution and branding. Instead, the NAA’s big meeting this week was all about traditional vs. new forms of media. The association griped about aggregators and third-party sites–which at least know how to… Read More

Speak of the devil. Last week when I wrote about Cloudmark’s SMS spam hype, I thought I made a good case, noting that the majority of marketers follow industry-accepted best practices, and that the price of sending texts will greatly limit SMS spam-senders. But it’s easy to use fear to cause good intentions to veer to the… Read More

Just over a year ago, mobileStorm CEO Jared Reitzin wrote a detailed explanation about why spam will never be nearly as prolific in SMS, or text-messaging,  as it is in email. Sadly, it’s time to revisit the topic after messaging security company Cloudmark released a scary-sounding announcement in time for CTIA Wireless. “Mobile spam attacks on the… Read More

(The following comes from Forrest Knighton, Senior Account and Support Manager, mobileStorm Inc.) Leading the pack in multi-modal messaging platforms for small to medium-sized businesses, mobileStorm announces a highly unique plan to bring wireless messaging to every household in the United States, using a controversial but highly effective method of data transfer. Going against conventional electronic means… Read More

(The following comes from Forrest Knighton, Senior Account and Support Manager, mobileStorm Inc.) Leading the pack in multi-modal messaging platforms for small to medium-sized businesses, mobileStorm announces a highly unique plan to bring wireless messaging to every household in the United States, using a controversial but highly effective method of data transfer. Going against conventional electronic means… Read More

Recently I started receiving email marketing messages from a high-end department store. I honestly don’t remember signing up to get them, so I was  willing to give the company the benefit of the doubt on that. But my goodwill was very short-lived. I soon found myself getting messages every single day. Now, I would definitely remember if,… Read More

 
 

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