It may sound like a contradiction for the CEO of a digital communication company to say this, but let’s face it, in today’s digital world it’s easy to forget that face-to-face interaction with customers and colleagues is still at the heart of any business.  Whether closing sales transactions, presenting new ideas or just building on an existing… Read More

Why is SMS so powerful? Well, quite frankly, the adoption is here and in a huge way. Ninety-eight percent of cell phones in the U.S. have text messaging capabilities, and 78% of people are text messaging. Heck, I have my grandpa sending text messages now. It blows me away that most businesses still think SMS is for… Read More

We didn’t invent the term multi-channel marketing, but I can assure you mobileStorm was a first mover in this space. I can say for certain we were the first company in the U.S. to launch a self-service platform that provided six ways to communicate through the same interface (email, sms, video, voice, fax, and rss). We still… Read More

For those who care, I created a tour of mobileStorm’s new headquarters here in Los Angeles. It’s a bit lame, and there are times I bumble over words or cannot complete a proper sentence. On top of that its in HD so you can see every single pore, and no I did not have time to see… Read More

A number of sales reps have come to me lately and asked how they win a deal when the prospect tells them, ”I don’t need to do SMS marketing because I am doing Twitter, and it has an SMS component to it.” Twitter is an important communication channel that businesses need to adopt as a strategy, but… Read More

I have been waiting for a long time for the ”Year of Mobile” to be upon us. Every new year for the past five years people have said, ”Next year is the year of mobile for sure.” However, the year would come and go and decide not to take mobile with it. I always thought the year… Read More

Mountain High (mthigh.com) created a radio spot that is being played all over Los Angeles on radio stations such as the world-famous KROQ. A storm trooper, that’s what we call our employees, (note the name is taken from Star Wars, not WWII) heard the radio ad on her way to work. We asked Mt. High to send… Read More

Being in mobile for a decade, I have heard it all, especially from those who think mobile marketing is stupid. There is a common theme among companies that believe mobile marketing is intrusive. I speak with prospects all the time that have either tried mobile and said it was not successful or won’t try it because they… Read More

 
 

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