New research out from Industry analyst firm Chilmark Research indicates mHealth in the Enterprise is  “a market on the verge of explosive growth,” estimated to grow into a $1.7B market by 2014.

At the MMA Forum in Los Angeles on Nov. 17th, mobileStorm was on hand to present on the current and future state of mobile healthcare (mHealth), as well as a recent case study in which Kaiser Permanente was able to drastically reduce costs by implementing an SMS reminder solution.  We’ve embedded the full presentation below.

As an interesting case study to the importance of segmentation in email marketing, one brand considerably improved the success of its email campaigns by sending out over 130 versions of its newsletter.

Representatives from mobileStorm will be in attendance at this year’s Mobile Marketing Association (MMA) Forum in Los Angeles — Wednesday, November 17th.

In a rather interesting case study, the marketing team behind it details how they reduced their email database by over 95%, while doubling their Online sales in the process.

The mobileStorm gang gathered the Friday before Halloween for a good ole’ fashion costume party, and while there were many creative get-ups, one stood out above the rest to become the winner of the coveted “best costume” prize.

Our own founder and CEO, Jared Reitzin, was recently featured on the October 5th edition of eMail Radio — a weekly podcast dedicated to digital marketing.

Location technologies are looked upon to enhance mobile marketing and advertising campaigns across the board, but email marketers can leverage the location craze as well — enhancing targeting, relevancy and overall ROI in the process.

 
 

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