Author Archive

Any organization is only as good as the people behind it.  Whether it’s a small company or a multi-national corporation, each member has an increasingly broad role to play in day to day operations.  Effectively leveraging and continuing to build skill sets of each and every person is vital, especially in the new economy that requires companies to run lean and produce increasingly higher results.  Let’s take a look at why it’s important to possess a broad range of skills and what it means for your organization.

Read the rest of this entry »

Master Mobile Marketing to Generate Demand

Why?  Because if you generate the right demand, you’ll generate the right leads.

Read the rest of this entry »

We’re always working with our clients to bake more goodies into mobileStorm Go and Pro to fully optimize the user experience. Every feature request means an opportunity to make our product more powerful and boost campaign performance.

We’ve just added some new features to mobileStorm that our users have been asking for and here they are:

• You can now view Delivery Confirmation Receipts for all carriers in your SMS delivery report

• Any failed MT (Mobile Terminated) SMS Messages will now show in your SMS delivery report

• See the exact date and time that SMS messages have been sent when you export your SMS Inbox

• You can now expand parent email events in “email campaigns” to see the individual “recurring” scheduled events

We’ve also broadened our carrier reach adding Cellular South and nTelos to the list of carriers our clients can text through. This increases potential audience reach by over 5 million people.

We continue to upgrade our product on an ongoing basis to ensure that all our client’s needs are met.

If you’re a client you can benefit from all the most recent updates now. If not, we encourage to go one-on-one with our marketing professionals and take us for test drive at http://www.mobilestorm.com/pro/schedule-demo/.

Until our next update . . . it’s back to the kitchen to keep perfecting our recipe.

All the best,

The mobileStorm Team

Generating Casino Revenue with Mobile Marketing

It’s that time of year, again, when the biggest names in the gaming world converge on Las Vegas for the Global Gaming Expo from November 17th – 19th and, you got it . . . we’ll be there.

Casinos in general have taken a pretty hard hit during the downturn in the economy which, not unlike any other industry, has forced them to pursue new cost effective yet results driven and engaging solutions to revive the lure of the casino life.  mobileStorm has been working with Casinos for years to help them make better decisions and lay out new marketing strategies for targeting their audiences and bolstering their brand.

At G2E, mobileStorm and some of the biggest Casino’s in Vegas will show how mobile marketing will change the way Casino’s do business. We’ll be blanketing the Strip, A large Casino and the show with a “real-time” demonstration of our mobile marketing platform doing customer acquisition for one of the largest Casino’s in Vegas. We’ll be tackling one of the biggest challenges facing Casino’s today:

“how to turn people into players”

So between November 17th and the 19th, keep your eyes peeled up and down the strip and come visit us at Booth #858 in the Central Exhibit Hall.  Come visit with our team of mobile marketing team that will make 2010 your year of growth.

We’re looking forward to showing you how 2010 will be a year of growth.

Directions to our booth:

1. Enter through any entrance at Central Exhibit Hall
2. Immediately walk to the right
3. Follow the signage to the Technology Pavilion
4. At the Technology Pavilion turn left on the first row
5. We are booth #858 on the right hand side, just before you turn the corner at the back of the Pavilion

(click the image below to expand it)

Click To Enlarge

You’ve gotten a sales pitch from every e-mail marketer on the planet . . . but what should you really be looking for in an effective e-mail marketing campaign?

Hear it from the experts on Jeremy’s Desktop, Saturday, September 26, 2009 at 2pm PST.

CEO and founder of mobileStorm, Jared Reitzin, will make a special guest appearance on Jeremy’s Desktop, to demo mobileStormGo, and answer questions from the audience about how to get the most out of e-mail marketing.

Log on to www.technewsla.com to see the live demo, and to learn ways to optimize the performance of your e-mail marketing campaign.

Register for Jared Reitzin’s guest appearance on Jeremy’s Desktop today – space is limited. Click here to register now: http://bit.ly/DPz3p

* Jeremy’s Desktop is the online edition of Tech News, powered by Make It Work, which airs on KNX 1070 NEWSRADIO every Saturday 1pm – 2pm Pacific. It is hosted by Jeremy Anticouni, co-founder and Chief Technology Officer of Make It Work, Inc., and renowned radio talent, Tim Conway, Jr.

We all know that reaching your audience with a relevant message and a targeted list is all you need to get results . . . Not!

No one knows this better than the one person who knows more about dogs than dogs do. Cesar Millan learned the hard way, that email delivery is a skilled practice that demands effort and attention and persistently laying down a solid routine (not unlike training your pooch to stay off the couch).

When you take your eye off the ball for so long . . . things start to get out of hand. There are fundamentals to email marketing that will help you avoid a perfect storm that causes email delivery to go into a tailspin.

The biggies are:

• Collecting email addresses without verifying them

• Letting your email database go stale without updating your addys

• Old databases create the perfect climate for “spam traps,” which can ruin a sender’s reputation and cause delivery issues at ISPs.

If any of this sounds familiar . . . know this: The fixes for these types of situations are rarely found in a fire & forget solution. It’s more likely that you need an expert ear to hear you out and, then, an expert hand to roll up the sleeves and do some digital marketing plumbing. While there are no “quick” fixes, lousy delivery rates can totally be turned around. For instance you can:

• Identify all subscribers who had never opened or clicked on an email message

• Segment the data using certain specific time criteria

• Remove obvious non-engaged subscribers from your list

. . . but there’s a lot more.

Cesar’s case isn’t much different than others trying to ride the bucking bronco of email marketing, which rarely promises instant results and, more often than not, requires skill, patience and an expert helping hand. In Cesar’s case delivery went from a paltry 81.29% to a screaming 99.7% (now that’s more like it!).

You can find out more about how stop your email delivery from eating your wallet by reading the Cesar Millan case study.