Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before.” A new eMarketer… Read More

Deploying video in a mobile or digital marketing campaign is nothing new, yet the frequency and proficiency of video marketing efforts pale in comparison to the enthusiastic boom in mobile video consumption observed across the global landscape in recent years. Yesterday, Ooyala’s Q2 2014 Global Video Index Report revealed that mobile consumption exceeded 25% of all online… Read More

British brand marketers are pushing British consumers to the edge of their sanity. According to freshly published reports from across the pond, brand spam is out of control in the U.K. Of the roughly 11 billion emails presently unopened in British inboxes, we’re told that at least half are from brands. John Fleming, Webtrends Marketing Director EMEA… Read More

Thousands of businesses across the United States today are counting on social media to bolster their brand’s visibility and engage with consumers in a highly personal, and relevant way. Unfortunately, even if your business is doing “everything right” and completely by the book for effective Facebook marketing, for example, that still doesn’t mean Facebook is the best… Read More

Mobile phone users are on their smartphones for social media, navigation, video, retail, and music apps. Social media is the most popular with larger screens users, followed by navigation, video, retail, and music. Last year, Forrester Research’s annual report predicted that mobile software and mobile apps are destined to grow as consumers are now more inclined to… Read More

It’s a milestone achievement for smartphone market penetration in the United States. The latest data from comScore confirms that 173 million people in the U.S. owned smartphones (71.8 percent mobile market penetration) during the three months ending in July. This figure represents a 3 percent jump since April. Once again, Apple ranked as the top OEM with… Read More

Magna Global just cut its forecast for U.S. advertising revenue growth this year to 5.1 percent from 6 percent. That’s due to the fact that ad spending during the first half of 2014 was weaker than expected. But the media buying and research firm expects the market to bounce back in the second half of the year,… Read More

The percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high. A recently published global survey by FICO shows that 80 percent of people would like the option to use their smartphones to interact with health care providers. The predictive analytics and… Read More

 
 

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