What day will be the busiest holiday shopping day of the year in 2014? Put a big red circle around Monday, December 1 – aka “Cyber Monday” — per online retail giant Amazon. On this day, expect retailers to broadcast discounts and promotions in an effort to increase their share of online sales. How should retailers be… Read More

They come and they go, those markers of social acceptance. For a time, retailers delighted in click-throughs. Then they eagerly drooled over engagement data. But this holiday season, retailers seek one thing and one thing only: sales. “Last holiday season, social marketers for major retail brands saw how many fans they could corral or how many likes… Read More

Moms are busy people. That’s why smartphones have been helpful to mothers who now “keep track of their loved ones’ schedules, photos, memories, health info, and more on their handheld devices.” But they don’t have time to waste. That’s useful research from BabyCenter, which in addition to acknowledging the opportunities of mobile marketing to Moms, suggests that… Read More

In case you haven’t noticed, the holiday shopping season is here (a week before Black Friday, no less). In fact, some say it’s been since September. That’s when countless retailers started stocking the candy canes, Santa-saturated wrapping paper, and display shelves of fleece slippers, leather gloves, and sweaters. A full 42 percent of retailers ramped up holiday… Read More

Americans still seem addicted to the flat screen TVs that often eat the better part of the family room. But in China, consumers are moving faster to become what the industry calls “cord cutters” — ditching televisions to watch video and film via smartphones and tablets. New research from the Interactive Advertising Bureau (IAB) makes it clear… Read More

The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in the news of late quite often, but a trend it is a trend and, in… Read More

According to a new installment of the BIA/Kelsey Local Commerce Monitor study, a majority (60.6 percent) of higher-spending small and medium-sized businesses rate search engine advertising and marketing (SEM, SEO, and pay-per-click) as an “extremely high” or “very high” priority for the next 12 months. The Local Commerce Monitor is an ongoing study of the advertising behaviors… Read More

If you’re one of the many mobile marketers in the U.S., there’s good news regarding the Hispanic demographic. Analysis of the 52 percent who are comfortable making mobile purchases shows that U.S. Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet. The research, conducted in August, discovered that approximately half of U.S…. Read More

 
 

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