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To state that mobile barcode scanning has simply increased during 2010 would be an absolute understatement.

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Adobe has published some interesting findings from the company’s first quantitative mobile consumer study, conducted by its Omniture Business Unit.

Based on the data collected, mobile subscribers still prefer the mobile browser over downloadable applications when it comes to accessing services and information across a wide array of categories.

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Although it’s easy to perceive the very perceptible growth of the mobile advertising industry, new data continues to confirm what we all viscerally know to be true – the industry is booming and expanding at an exponential rate.

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According to estimates from IDC published in the new BusinessWeek, Apple’s innovative iAd mobile advertising platform will likely have captured nearly one quarter of the entire U.S. mobile advertising market before 2010 draws to a close.

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If communication is a two way street, why shouldn’t mobile marketing be the same?

Apparently, European mobile customers appreciate the opportunity to engage with mobile ads. And based on the findings of the Mobile Marketing Association and research partner, Lightspeed Research, a quarter of consumers would be more likely to respond to advertising in any media if it allowed them to do so using their mobile device.

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A Finnish mobile analytics company, Zokem, has published the results of a fascinating new survey which shows that native mobile apps on our ubiquitous smartphones now make up roughly half of all mobile data volume.

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Yahoo Chief Executive Carol Bartz doesn’t have much faith in the mobile marketing efforts of Apple.

And a lot of mobile marketers are beginning to wonder if she may be right.

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Curious about who is doing the most clicking when it comes to mobile ads?

According to the findings of a new Nielsen study (one released in partnership with the AppNation conference in San Francisco) Android users continue to outpace other mobile platform users when it comes to clicking on an in-app ad.

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Mobile marketers may soon have more tablets to target with their mobile marketing campaigns than ever thought possible so soon.

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Macworld Mobile is in the making.

Billed as a first-of-its kind event to be held next February 14-17 in Barcelona, Spain during the Mobile World Congress, the mobile-themed event will be squarely centered on all things mobile. But given the Apple slant of the event, the iPhone, iPod, iPad, and the developers who create applications for each aforementioned device will be featured prominently.

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