The fight against mobile spam isn’t being taken lightly. And those who unlawfully push SPAM to mobile devices are being taken to task and, increasingly, brought to justice. In recent days, a multitude of defendants were compelled to pay more than $9 million to settle charges with the Federal Trade Commission related to a text messaging and… Read More

Diss email? Think again. According to a new study conducted by Forrester, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration, and coordination do not occur consistently. The global research study, dubbed “The Road to Cross-Channel Maturity,” also found that marketers seasoned in email, more than any other digital… Read More

Fiksu is out with new data confirming what was largely anticipated — the tremendous impact of Apple’s iPhone 6 and iOS 8 on the cost of marketing new apps. September was a particularly expensive month for marketers looking to reel in or retain loyal app users. “Reaching an all-time high in September, the Cost Per Loyal User… Read More

What a difference a few years can make in the world of digital marketing. Despite being a miniscule priority for corporations just a relatively short time ago, today 94% of corporations use social media. What’s more, the positive impact of social media’s deployment in business is both palpable and compelling. So just how entrenched is social media… Read More

According to the latest data published this week by Strategy Analytics, nearly 12 billion internet-connected devices will be in use worldwide by the end of 2014. “That is equivalent to 1.7 devices for every person on the planet, a ratio which will rise to 4.3 by 2020, when 33 billion devices will be in use,” the report… Read More

Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB). The report, prepared by PwC U.S., noted that this constitutes a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion. Maintaining the positive trajectory, second quarter… Read More

Smartphone adoption in the United States is growing at a pace so brisk that many analysts are being forced to eat their words (and previous projections) calling for a much slower transition from feature phones to smartphones. According to the Mobile Marketing Association, all signs point to domestic smartphone penetration topping 80% within a decade. At present,… Read More

At no time in history have consumers been more inclined to make a sudden and otherwise unplanned purchase via mobile than they are today. Consequently, it comes as no surprise that effective mobile marketing is being credited with spurring an uptick in mCommerce. When provided with a valuable and relevant offer, enticement, coupon or invitation delivered via… Read More

 
 

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