North American retailers have plenty of work ahead of them when it comes to integrating new technologies. A research report from Boston Retail Partners indicates that retailers need to improve their game in everything from multichannel to payments to mobile. “The most common mcommerce feature among retailers surveyed was a digital catalog, which 58 percent of respondents… Read More

What continent is positioned to become the next growth market for mobile? Look no further than Africa, according to a recently released report from Opera Mediaworks. Opera Mediaworks’ “Africa: State of Mobile Advertising” report contends that mobile will be the driving force behind the continent’s accelerating internet adoption. “Based on data from two of Opera’s core businesses,… Read More

Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like loyalty programs. In a recent COLLOQUY census, U.S. consumers were revealed to hold 3.3 billion memberships in customer loyalty programs — an increase of 26 percent since the firm’s last census in 2013…. Read More

Digital marketing has finally turned the corner for a majority of U.S. small businesses. From social media ads to SMS marketing, domestic small business owners are now embracing online and mobile channels to an unprecedented degree with staggeringly impressive results to show for their efforts. “The small business landscape is one that is always changing,” reads the… Read More

Poised to be watershed year for healthcare IT, 2015 is already bringing with it lofty projections for how everything from SMS to EHR systems will make contemporary healthcare more efficient and effective. To that end, HealthIT.gov recently published its Shared Nationwide Interoperability Roadmap: The Journey to Better Health and Care. “The nation relies on Health IT to… Read More

This week, the Internet Advertising Bureau (IAB UK) released what it’s calling new guidelines that outline “good practice” in relation to the disclosure of advertising and marketing communications for native distribution formats online. So far, the IAB has dropped part one of the guidelines, which are designed to help the marketing industry provide more transparency to consumers… Read More

The Interactive Advertising Bureau (IAB), Facebook and Nasdaq announced an official partnership this week with the Mobile World Congress (MWC). According to a statement from the IAB, the partners will jointly produce a full-day of programming on Monday, March 2, 2015 devoted to mobile marketing and advertising. This occasion — an invite-only event — marks the first… Read More

According to a new report from BIA/Kelsey, the proliferation of smartphones and advanced capabilities (like location awareness and connectivity) “will help propel location-targeted mobile advertising revenues to $6.6 billion in the U.S. this year.” The research firm’s U.S. Local Media Forecast 2015 indicates that the local targeting objectives of national brands, franchises and multi-location businesses have led… Read More

 
 

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