This is the final installment of a three-part series dedicated to helping email marketers make the best of their campaigns through proper list management and hygiene. Part 3: The Benefits While taking the time to clean and maintain your list may seem time consuming, the payoff is more than worth it.  For instance, here are the some… Read More

As a sender, whether you manage email in house or utilize an ESP like mobileStorm, you may be wondering lately”¦”¦ Why are my messages being delayed?   Is my ESP to blame? What should I expect and why? The truth of the matter is, it’s the holiday season and everyone, (YES including spammers), send a LOT of… Read More

(The following was written by Patrick Knight, Director, Client Deliverability, and myself.) When you send out an email campaign, you need to know how many of your subscribers actually took the time to click on your message and open it. This measurement is called the “open rate.” The open rate compares the number of people who opened… Read More

(The following  comes from Patrick Knight, Director of Client Deliverability for mobileStorm.) In the world of email, bought lists are pretty common. Buying a list is not against the law per se(CAN-SPAM never specifically states it); however it’s not such a safe bet since it’s not necessarily clear how these lists are compiled. In many cases they… Read More

(The following comes from Patrick Knight, Director of Client Deliverability for mobileStorm.) In the world of email, bought lists are pretty common. Buying a list is not against the law per se(CAN-SPAM never specifically states it); however it’s not such a safe bet since it’s not necessarily clear how these lists are compiled. In many cases they contain… Read More

 
 

Choose your Industry

Select your industry to view the many features and services we provide for organizations like yours: