mobileStorm staff are highly experienced in targeting technologies, including SMS/text, mobile marketing, and email. The following is written by Devra Schreiber, Client Satisfaction Manager, mobileStorm
I don’t know much…
But I know I get email, and I certainly know that I get junk mail. The unsolicited material usually finds its way into my junk box, but at times also appears alongside the treasured chain-letters from my crazy aunt, or the not-so-funny emails that my father insists on sending me no matter how much I protest.
Will I open these unwanted emails from strangers? It depends. If I—to whom my husband happily refers to as the “Last Angry Woman”—will open them, then I am willing to bet that other people will, too.
So what will make me open an email? Enticing coupons or discounts that I actually care about. Even if I have never heard of the company before, if they offer me something that I desire, and with a chance to save money, then I am all ears. Let me stress: This has to be a real, honest offer. No catches, no ridiculous hoops to jump through, no getting me to the website and then making me take a personality test or figure out a logic puzzle. I don’t like being fooled, and in fact I will ban such companies from my inbox.
And for the love of Pete, don’t bog me down with a ton of images or a ton of text. I am too busy to read seven paragraphs about a new dog shampoo, and I get enough external stimuli throughout the day, so I don’t need fifteen small pictures packed into one email message. (For more information, read this.)
Devra Schreiber, Client Satisfaction Manager, mobileStorm