Today’s smartphones are affordable for almost anyone these days, as competing handset makers strive to make devices that offer better-than-ever Web-browsing experiences on cell phones. What if you suddenly need to look up a local business? With a smartphone, no matter where you are you can get online and start searching for it. Many technologies already offer… Read More

Thanks to universal search, local business listings tend to rank higher than general websites in search engines, particularly in Google, the world’s largest search engine. This is why it is so important that your local business is listed everywhere. Previously I suggested that you include your phone number on your website, but many companies make one mistake:… Read More

Local traffic is always more targeted, and thus more likely to result in conversions. That is, consumers will more likely purchase what’s being offered to them. Always remember that you have this great advantage over national (and thus non-locally-friendly) businesses. If you missed my previous posts about local search marketing strategies, you can find them here and… Read More

This post continues my series on local search marketing strategies. First, let’s revisit the importance of one’s business name. Here’s a hint: Your location might have some alternative names, like an abbreviation or nickname. You might want to use that alternative name for your location in your content, title, and meta tags. Not many website owners would… Read More

My previous blog post introduced a new series about local search marketing. Today we’ll dig right in! Let’s start with your business name. Does it say where you are located? If you operate nationwide or worldwide, it’s not important, but what if your location is valuable for your business? Which name would help you more: ”Angel’s Flowers”… Read More

The search world is getting increasingly more personalized, with user behavior targeting becoming a heavier factor in online marketing, with Google’s universal search, and with other trends. Thus I’m starting a series on local search marketing. This series will include: An explanation of local web marketing and its advantages. A number of strategies that you can implement… Read More

Major search engines like Google or Yahoo! are interested in keeping their search results clean, and thus try to compell webmasters to act professionally when it comes to website optimization. I write lots of articles on search engine optimization, Internet marketing, and even website usability. All these tips can help bring your website to top positions in… Read More

Major search engines like Google or Yahoo! are interested in keeping their search results clean, and thus try to compell webmasters to act professionally when it comes to website optimization. I write lots of articles on search engine optimization, Internet marketing, and even website usability. All these tips can help bring your website to top positions in… Read More

 
 

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