mobileStorm’s Bolt powered by Strong Mail is a complete, fully integrated, on-demand email marketing system for enterprises that want better control, delivery, and bottom line results. Bolt provides enterprises with the power to deliver email to thousands and even millions of subscribers within a very short period of time.
Using StrongMail Systems’ proven email delivery infrastructure, Bolt provides a complete set of application and data integration tools, dynamic message assembly, high performance message delivery engine, tracking and reporting capabilities in a single "rack-ready" appliance. Bolt can be fully managed by our trained staff or provided to you in a hosted environment to let you focus on your marketing, not your email infrastructure.
Key features include:
Dynamic Message Assembly
engine for high performance personalized message creation, allowing you to compile highly targeted messages and serve up specific content determined by their preferences, such as real estate listings in their zip code or products that fit their interests.
Personalized Tracking Links
that can be inserted into the Email that enable "click-through" tracking whenever the recipient clicks on the link to gain insight into the effectiveness of your campaigns.
SOA/WebServices
support provides enterprise-wide services for any application requiring high performance email automation for personalization, delivery, tracking, and response management.
Web Services APIs
enable seamless messaging integration for business applications. Combine with existing applications such as analytics tools and CRM solutions to provide a unified email messaging source.
High-Performance MTA
software that provides dramatic performance improvements over traditional open-source MTA’s, capable of delivering more than 1 million messages per hour.
Mailbox Monitoring
enables you to understand the placement of your email - an understanding that is critical to your open and viewing rates. Use our Delivery Service Bureau to delve even deeper into your delivery issues.
Below is a simple diagram to show you how Bolt works:
Control the email marketing process across different organizations and groups with flexible role management.
Tailor each message with dynamically selected content and personalization options, leveraging 1:1 communications with your customers.
Launch campaigns immediately or schedule delivery for future dates to deliver perfectly timed messages that generate the best results.
Assign tracking IDs to campaigns for reporting and analysis to learn which mailings really generate the greatest interest.
Create one-time, recurring and scheduled campaigns providing one complete system for all your email messaging needs.
Send targeted messages based on demographic, purchase and even behavioral data.
Content Creation
Personalize from names, subject lines and content based on list, demographic, or other data.
Easy-to-use functions, including paste from Word and auto-click tags. No knowledge of HTML needed.
Preview and edit content directly within the WYSIWYG content editor, quickly making corrections and modifications.
Automatically create multi-part messages and simultaneously send both text and HTML versions that are optimized based on what the recipient can view.
Quickly and easily import templates into the system from any third-party HTML editing application.
Add a range of tracking tags for collecting open, click and unsubscribe data.
Advanced Data Segmentation and Targeting
Define segments on specific criteria that you choose, including demographic or behavioral attributes, for relevant email campaigns.
Point-and-click segment builder lets you easily and quickly create queries with a series of nested rules for powerful targeting.
Run counts and preview segments for quick verification of target recipients.
Create a standard library of suppression and seed lists that can be assigned to campaigns.
Work Flow Collaboration and Security
Role-based permissions ensure that the application can be used collaboratively across multiple organizations, divisions and business units.
Manage multiple users for complete control of your email marketing program.
Require approvals from appropriate specialists at key points during message creation and execution for quality-control purposes.
Create user-defined roles with access permissions appropriate to their responsibilities.
Real-Time Visibility and Reporting
Robust custom report capabilities ensure that important questions are easily answered across your organization.
Complete set of standard reports highlight campaign results and identify key drivers of ongoing market success.
Track performance from the second it is launched all the way until the end of your campaign.
Personalized tracking links provide the ability to perform in-depth reporting at the individual recipient level.
Track deliverability of your mailings, confirming when the mailing arrived and what folder it was placed in (i.e. inbox or bulk) per ISP.
Keep your lists clean and updated – eliminating bad addresses, processing unsubscribes, complaints and reporting on undelivered messages.
Real-Time Data Integration and Control
Simple-to-use import capability provides immediate access to your customer data for segmentation, personalization and sending messages.
Tap your existing data assets by quickly connecting to common databases including Oracle, Microsoft SQL Server and MySQL.
De-duplication, data hygiene and security capabilities keep your information current, accurate and safe.
Create custom demographic fields with additional information that can be used for targeting and personalization.
Manually add or delete records to any database.
Easily export data for use in other applications like Microsoft Excel.
Smart bounce management helps you keep your databases clean and updated – eliminating bad addresses, processing unsubscribes and reporting on undelivered messages.
Pricing is based on total message volume to be sent as well as specific integration requirements. Request a demo or call us at 866-492-7886 to discuss your specific needs.
