iHollywood Forum, Inc. is the leading producer of conferences and forums about cutting-edge products in digital and wireless entertainment. Their conferences include topics such as online music and film, mobile entertainment, IPTV, interactive marketing and advertising, digital cinema, interactive television and games.
Challenge:
Given the technological nature of their events, it is only natural that iHollywood Forum use email marketing as one of their key methods for keeping their attendees, exhibitors and partners up to date. However, their delivery rates weren’t as optimal as they needed it to be so they turned to mobileStorm for a solution.
Solution:
mobileStorm first analyzed their current database and made some recommendations to help consolidate the lists into a more central master list in order to prevent possible duplicate emails being received by their customers. Doing so also enabled them to have a much simpler reporting structure to better track results. Our delivery team also helped them ensure bounces were being handled properly as well as making certain best practices were followed to prevent any possible issues. Finally, mobileStorm developed new subscription forms to directly capture new sign-ups into their database.
Results:
Now, with mobileStorm, iHollywood Forum has a much more complete picture of their email delivery and how to improve their open rates. They are now increasingly utilizing email as a key component to their overall marketing campaigns. iHollywood Forum also now has a much more accurate and compliant database that will help them continue to improve their delivery rates as they continue to grow as an organization.
