Brands and marketers are always looking for new ways to gain attention from consumers. Since the dawn of the digital age there has been a bigger and bigger push every year to reach consumers through their electronic devices, including first computers and today smartphones and tablets. With the explosive growth of native advertising, social media platforms and… Read More

Last week, I explained  that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of consumers (we’re talking trillions!) want to spend time watching online video, and also because it’s becoming… Read More

mobileStorm’s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We’ve also long suggested that marketers be multi-channel within a single message–for example, by including video in an email marketing message, which engages the recipient and also makes the message viral. We’re so forward-thinking that it’s only been recently that… Read More

(The following comes from Forrest Knighton, Senior Account and Support Manager, mobileStorm Inc.) Leading the pack in multi-modal messaging platforms for small to medium-sized businesses, mobileStorm announces a highly unique plan to bring wireless messaging to every household in the United States, using a controversial but highly effective method of data transfer. Going against conventional electronic means… Read More

(The following comes from Forrest Knighton, Senior Account and Support Manager, mobileStorm Inc.) Leading the pack in multi-modal messaging platforms for small to medium-sized businesses, mobileStorm announces a highly unique plan to bring wireless messaging to every household in the United States, using a controversial but highly effective method of data transfer. Going against conventional electronic means… Read More

Some marketers have only recently realized the importance of email. Others think it’s old hat. But true forward-thinkers are already taking their campaigns to the next level. A business blogger at the Sydney Morning Herald points out a particular email discussion that happened at the Adtech conference held in Sydney this week, regarding “trigger-based” messages. Trigger-based email… Read More

Today’s smartphones are affordable for almost anyone these days, as competing handset makers strive to make devices that offer better-than-ever Web-browsing experiences on cell phones. What if you suddenly need to look up a local business? With a smartphone, no matter where you are you can get online and start searching for it. Many technologies already offer… Read More

Recently I tried to look up breaking news in the Tampa Bay area, my old stomping ground. I searched for the moniker of one newspaper, then another. Each time, I got offered the same, generically-named site. Instead of leveraging their unique strengths–the way I remember, one allegedly focused on the “good writing” of hard news while the… Read More

 
 

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