March 16,2009—Planet Funk, the fashion-forward clothing chain, on Monday revealed that it achieved a 377 percent return-on-investment with mobile coupon campaigns launched during the holiday shopping season.
The Burbank, California-based retailer, which targets trendy young men and young women, also saw a staggering 91 percent redemption rate on the coupons. The campaign was launched on November 21, 2008 and ended on December 21, 2008. Twenty percent of revenue for the month of December was generated by the almost 2,000 coupons that were generated, and which were sent as text messages, or SMS, via the mobileStorm digital marketing platform.
“Mobile is a natural fit for our customers and being able to give them such coupons—both in the store and online—that can be instantly received on their phones is a no-brainer,” said Kitiri Lomaka of Planet Funk. “The results we experienced proved this and we look forward to continuing our partnership with mobileStorm to drive future mobile campaigns. We now realize that mobile marketing can not only be affordable for companies like ours, but also wildly profitable if handled the right way.”
Planet Funk only sent the coupons to people who subscribed to receive text messages from the company. It advertised the promotion with signs inside its stores, on its website and blog, and on the websites of numerous malls where Planet Funk shops are located. Besides immediate revenue, the company also set the stage for future campaigns: 15 percent of coupon-redeemers opted in to receive future SMS marketing messages from the retailer.
“It’s no better time than to incentivize your customer base to spend money with you. And there is no better offer than a coupon. Even better, a mobile coupon that can be acquired and redeemed all on site, plus it’s digital so Planet Funk is doing their part to help the environment and save a tree. Mobile coupons provide end-to-end tracking, so it’s easy to gauge your return on investment. Clearly this investment was a huge success for them, and I am happy to be helping out a retailer I am a fan of during this recession.” said Jared Reitzin, CEO and founder of mobileStorm.
The entire Planet Funk case study can be found at /email-marketing-case-studies/case-study-planet-funk.php. For more information about mobileStorm SMS, call 866-492-7886 or 323-785-6333; or send an email to email@example.com.
About mobileStorm Inc.
For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 2 billion messages on behalf of thousands of premier customers such as American Idol, Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email marketing, sms messaging, voice messaging, RSS marketing, video broadcast or fax broadcast from a single provider.
mobileStorm is a do-it-yourself database messaging system that enables companies to fully leverage their list of customers, prospects and partners by contacting them in the ways they wish to be reached. With mobileStorm companies can utilize their entire database regardless of contact type – email, cell phone, telephone, fax or mailing address – through a single system, whether sending a broadcast message to all subscribers or a highly targeted message to a select few important contacts.