Category: Case Studies

Galpin Motors, the number one Ford dealer in the world and an integral part of the Greater Los Angeles community, has long distinguished itself through innovative promotions.  In continuing that tradition, Galpin wanted to find new and innovative ways to maintain its leadership as a creative marketer and leverage the loyal community its built around itself.

Galpin Motors chose mobileStorm for email marketing campaigns that deliver time-sensitive and valuable information to customers and prospects, including its monthly email newsletter — the “Galpin Insider” — and targeted email campaigns that precisely match prospects and customers with information about products and services that meet their individual wants and needs.

Leveraging the power of mobileStorm for effective email campaigns, Galpin has already begun leveraging the community built around its brand to foster customer retention and further its reputation as a leading brand in the community.  ”We have a good response rate to our email blasts, with high open rates,” said Jeff Skobin, Marketing Manager for Galpin Motors.  ”We get a lot of positive feedback from current customers and prospects about our newsletter,” added Skobin.  ”We wouldn’t get rid of direct mail entirely, but we see email replacing direct mail more and more.”

Click here to read our detailed Case Study on how Galpin Motors builds customer loyalty and reaches targeted prospects with mobileStorm.

Like most casinos, the Planet Hollywood Resort & Casino in Las Vegas was looking for innovative opportunities to bring new customers in and keep them gambling.  In doing so, the casino wanted a solution that could be rapidly deployed, easily trackable, and provide measurable ROI along the way.

With SMS offering all these capabilities and more, it was a logical choice for an innovative and experimental mobile marketing campaign.  Planet Hollywood partnered with mobileStorm to leverage its premiere SMS marketing platform to develop a test campaign to prove the effectiveness of the medium and mobileStorm’s dedication to success.

The promotion represented a true “set it and forget it” campaign for Planet Hollywood, as various SMS calls-to-action were placed around the gaming floor prompting users to text-in to a different keyword for each placement.  Using the favored double opt-in approach, users were encouraged to text-in for a chance to win various prizes, receiving a second opt-in triggered auto-response which included an offer for free game play.

By the end of the short pilot program, Planet Hollywood realized a 70% overall success rate, with a 13.5% new player conversion.  Building on its results, the casino now plans to boost its mobile promotion strategy to continue building awareness, new sign-ups, increased revenue, and a clear path to incomparable ROI using mobileStorm SMS.

Click here to read our detailed Case Study on how Planet Hollywood boosted revenue with mobileStorm.

Read the full article here: http://www.marketingprofs.com/short-articles/1425/get-out-that-rake

“Dog Whisperer” Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren’t getting through to many of the people who wanted them. “The company was constantly getting complaints from its subscribers,” explains a mobileStorm case study. “Consumers claimed they hadn’t received Cesar Millan’s once-monthly newsletter or that they only received it sporadically.”

Analysis by mobileStorm revealed the likely cause:

• When subscribers signed up, their addresses were not verified.
• The list—which dated back to 2005—contained inactive and invalid addresses, making it especially vulnerable to spam traps.

To clean up the list, mobileStorm used tactics like these:

• Identifying subscribers who had never opened or clicked on an email message
• Removing obviously non-engaged subscribers
• Sending the rest a message asking them to confirm their subscription, and letting them know their address would be removed if they didn’t respond by a certain date

Finally, the case study reports, “confirmed users were added back in along with known good addresses. Suspect addresses, opt-outs, and non-respondents were removed.”

After the company cleaned the list, the delivery rate shot up to 99.7 percent. ‘Nuff said.

The Po!nt: Time for some fall raking. To help ensure your holiday emails get the most response, clear your lists of “fallen” addresses. A timely clean-up could pay off.

Source: mobileStorm. Read the full case study here.

March 16,2009—Planet Funk, the fashion-forward clothing chain, on Monday revealed that it achieved a 377 percent return-on-investment with mobile coupon campaigns launched during the holiday shopping season.

The Burbank, California-based retailer, which targets trendy young men and young women, also saw a staggering 91 percent redemption rate on the coupons. The campaign was launched on November 21, 2008 and ended on December 21, 2008. Twenty percent of revenue for the month of December was generated by the almost 2,000 coupons that were generated, and which were sent as text messages, or SMS, via the mobileStorm digital marketing platform.

“Mobile is a natural fit for our customers and being able to give them such coupons—both in the store and online—that can be instantly received on their phones is a no-brainer,” said Kitiri Lomaka of Planet Funk. “The results we experienced proved this and we look forward to continuing our partnership with mobileStorm to drive future mobile campaigns. We now realize that mobile marketing can not only be affordable for companies like ours, but also wildly profitable if handled the right way.”

Planet Funk only sent the coupons to people who subscribed to receive text messages from the company. It advertised the promotion with signs inside its stores, on its website and blog, and on the websites of numerous malls where Planet Funk shops are located. Besides immediate revenue, the company also set the stage for future campaigns: 15 percent of coupon-redeemers opted in to receive future SMS marketing messages from the retailer.

“It’s no better time than to incentivize your customer base to spend money with you. And there is no better offer than a coupon. Even better, a mobile coupon that can be acquired and redeemed all on site, plus it’s digital so Planet Funk is doing their part to help the environment and save a tree. Mobile coupons provide end-to-end tracking, so it’s easy to gauge your return on investment. Clearly this investment was a huge success for them, and I am happy to be helping out a retailer I am a fan of during this recession.” said Jared Reitzin, CEO and founder of mobileStorm.

The entire Planet Funk case study can be found at /email-marketing-case-studies/case-study-planet-funk.php. For more information about mobileStorm SMS, call 866-492-7886 or 323-785-6333; or send an email to sales@mobilestorm.com.

About mobileStorm Inc.
For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 2 billion messages on behalf of thousands of premier customers such as American Idol, Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email marketing, sms messaging, voice messaging, RSS marketing, video broadcast or fax broadcast from a single provider.

mobileStorm is a do-it-yourself database messaging system that enables companies to fully leverage their list of customers, prospects and partners by contacting them in the ways they wish to be reached. With mobileStorm companies can utilize their entire database regardless of contact type – email, cell phone, telephone, fax or mailing address – through a single system, whether sending a broadcast message to all subscribers or a highly targeted message to a select few important contacts.

Furniture Chain Taps into the Power of Digital Marketing with the mobileStorm 4.0 Platform

CHARLOTTE, N.C.—Ashley Furniture HomeStores of Charlotte, N.C. and upstate South Carolina today announced that it had generated $138,460 from a recent four-day “Secret Sale” advertised solely through SMS and email campaigns. The promotion was the latest in a string of campaigns by the independently-owned eight-store chain, which exclusively sells the Ashley Furniture brand.

“Using email and SMS as digital marketing channels has really impressed us out of the gate and shown us a clear path to offset declining response rates and poor ROI in some of our other forms of advertising,” said Charlie Malouf, co-owner and COO of Ashley Furniture HomeStores of Charlotte, N.C. and upstate South Carolina. “The success of the Secret Sales proves just how effective digital marketing can be and we plan to continue to expand such programs in the future.”

To quickly build its database, Ashley Furniture HomeStores ran contests such as a free gas giveaway and a $500 weekly shopping spree. Both encouraged users to opt into their email and SMS database for future offers. The furniture retailer then promoted a four-day Secret Sale, which ran July 10-14, 2008. Officials at the chain used contact information collected via prior marketing campaigns, sending digital coupons via SMS and email to customers who wanted to receive special offer messages.

Ashley Furniture HomeStores sent 34,743 messages in all—6,000 texts and 28,743 emails—on the morning of the first day of the sale. The chain generated revenue of $138,460 in four days.

Jared Reitzin, CEO of mobileStorm, Inc., stressed that digital marketing campaigns that include a solid tie across different message types—SMS, email and RSS—perform even more strongly than single-medium campaigns. “We see great marketers achieve returns like this simply by understanding what their audience wants to receive—and using the correct message type. While traditional advertising is declining, promotions which include contests and coupons are rapidly increasing. The key is offering incentives in exchange for subscriber data and preferences, then
applying messaging to demographics and individual preferences. Digital marketing offers full end-to-end tracking so ROI can be easily gauged.”

Indeed, for every dollar spent, the furniture chain generated approximately $122 with mobileStorm SMS and about $76 with mobileStorm Email.

“With two simple SMS campaigns, we’ve generated over $100,000 in new business. Our efforts with mobileStorm’s permission-based digital messaging platform will increase and continue over time,” Mr. Malouf said. “We’ll not only use email and text messaging as a means to drive business, but in the future, we’ll also use these forms of new media as a way to effectively communicate directly with our customers.”