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	<title>mobileStorm &#187; Press Releases</title>
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		<title>mobileStorm Launches New Offering Aimed at Creating the “Most Intelligent Communication Platform on the Planet”</title>
		<link>http://www.mobilestorm.com/company/press/mobilestorm-launches-new-offering-aimed-at-creating-the-most-intelligent-communication-platform-on-the-planet/</link>
		<comments>http://www.mobilestorm.com/company/press/mobilestorm-launches-new-offering-aimed-at-creating-the-most-intelligent-communication-platform-on-the-planet/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 11:37:05 +0000</pubDate>
		<dc:creator>Justin Montgomery</dc:creator>
				<category><![CDATA[mobileStorm for Healthcare - Product Updates]]></category>
		<category><![CDATA[mobileStorm for Marketing - Product Updates]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Advanced Segmentation]]></category>
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		<category><![CDATA[communication APIs]]></category>
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		<category><![CDATA[email]]></category>
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		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[healthcare user experience]]></category>
		<category><![CDATA[HIPAA]]></category>
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		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[integrated communication]]></category>
		<category><![CDATA[mhealth]]></category>
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		<category><![CDATA[mobile healthcare]]></category>
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		<category><![CDATA[mobilestorm 5.0]]></category>
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		<category><![CDATA[multi-channel]]></category>
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		<category><![CDATA[secure communication]]></category>
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		<guid isPermaLink="false">http://www.mobilestorm.com/?p=12656</guid>
		<description><![CDATA[mobileStorm, an 11-year veteran of mobile, email, and social communication, announces the release of mobileStorm 5.0, a powerfully designed, cloud-based communication solution for marketers and healthcare organizations. Los Angeles, CA, Oct. 11th, 2011 – mobileStorm, Inc. (www.mobilestorm.com), a “communication powerhouse” according to the Ford Motor Company, announced today that it has officially released mobileStorm 5.0 [...]]]></description>
			<content:encoded><![CDATA[<p><em>mobileStorm, an 11-year veteran of mobile, email, and social communication, announces the release of mobileStorm 5.0, a powerfully designed, cloud-based communication solution for marketers and healthcare organizations. </em><strong> </strong></p>
<p><strong>Los Angeles, CA</strong>,<strong> Oct. 11th, 2011</strong> – mobileStorm, Inc. (<a href="http://www.mobilestorm.com/">www.mobilestorm.com</a>), a “communication powerhouse” according to the Ford Motor Company, announced today that it has officially released mobileStorm 5.0 (aka mS5), a new, cloud-based communication platform for healthcare payers and providers as well as marketers from a variety of industries.  “mS5 has been several years in the making,” says mobileStorm CEO &amp; Founder Jared Reitzin. He continues, “We have studied where digital communication has been headed for the past decade. Now with the computing power of the cloud, enormous amounts of behavioral data can be crunched in real time, resulting in powerful recommendations that can enable any-sized business to reach the right person, via the right channel, at the right time. mobileStorm is working hard to make intelligent communication a reality, and mS5 is the first step towards that goal. Our mission is to create the most intelligent communication platform on the planet.”</p>
<p>mobileStorm’s offering represents the culmination of the company’s extensive experience servicing the messaging needs of major brands such as Humana, New Balance, Ashley Furniture Homestore, and Kaiser Permanente.</p>
<p><strong>Amazing User Experience </strong></p>
<p>mobileStorm 5.0 focuses intensely on user experience. The system was designed with the Apple way of thinking that “less is more.” Designed to be a clear, simple, and easy-to-use tool for messaging, the cloud-based SaaS platform breaks the communication process down into three simple steps: plan, compose, and schedule. Front-end user experience technology such as HTML5 enables the “drag and drop” of many objects, screen slide transitions, and dynamic displays of data. An amazing user experience is incredibly valuable for the healthcare industry where typical enterprise software systems are bulky, ugly, and difficult to use. Mr. Reitzin continues, “We want our healthcare partners spending more time on keeping their consumers healthy and less time trying to figure out how to create and send messages.”</p>
<p><strong>Integrated Communication </strong></p>
<p>“The first phase to achieving our mission of communication intelligence is to ensure our clients can communicate with their customers over multiple channels; and we needed to make sure that the channels were not in their own silos,” says Mr. Reitzin. “With mS5, adding another channel to a single campaign is as simple as clicking a new tab. Imagine being able to run an SMS poll alongside an email offer, and both messages are working together to influence your customers to act. We spent two months alone validating how to provide a multi-channel campaign experience in three steps.”</p>
<p><strong>Advanced Reporting </strong></p>
<p>In the same way that multiple channels of communication have been integrated into a campaign creation experience, mobileStorm took an integrated approach to reporting. A client sending out an email and SMS campaign at the same time can view an integrated dashboard for detailed reports such as open and click-thru rates, message failures and reasons, complaints, and unsubscribe data.  mobileStorm’s goal, Mr. Reitzin said, “is to save our clients time and give them what they want&#8211;one screen with all of their important information in one place.”</p>
<p><strong> </strong></p>
<p><strong>Additional Features: </strong></p>
<p>mobileStorm 5.0 also supports campaign goal-setting, advanced audience segmentation, message personalization, social media integration with Facebook and Twitter, advanced list management, as well as tightened security and one-click customer service. For its enterprise healthcare customers, mobileStorm received its HIPAA compliance in June of this year.</p>
<p>To find out more about mobileStorm 5.0, please visit <a href="http://www.mobilestorm.com/ms5">www.mobilestorm.com/ms5</a>.</p>
<p><span style="text-decoration: underline;"><strong>About mobileStorm</strong></span></p>
<p>Based in Los Angeles, California, with more than a decade of mobile and email messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.</p>
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		<item>
		<title>mobileStorm Officially Launches mHealthWatch.com</title>
		<link>http://www.mobilestorm.com/company/press/mobilestorm-officially-launches-mhealthwatch-com/</link>
		<comments>http://www.mobilestorm.com/company/press/mobilestorm-officially-launches-mhealthwatch-com/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 10:00:46 +0000</pubDate>
		<dc:creator>Justin Montgomery</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[communication service provider]]></category>
		<category><![CDATA[CSP]]></category>
		<category><![CDATA[healthcare IT]]></category>
		<category><![CDATA[healthcare IT market]]></category>
		<category><![CDATA[healthcare thought leadership]]></category>
		<category><![CDATA[HIPAA]]></category>
		<category><![CDATA[HIPAA compliance]]></category>
		<category><![CDATA[jared reitzin]]></category>
		<category><![CDATA[mhealth]]></category>
		<category><![CDATA[mHealth apps]]></category>
		<category><![CDATA[mhealth commentary]]></category>
		<category><![CDATA[mHealth content]]></category>
		<category><![CDATA[mhealth insight]]></category>
		<category><![CDATA[mhealth news]]></category>
		<category><![CDATA[mHealth newsletter]]></category>
		<category><![CDATA[mHealth platforms]]></category>
		<category><![CDATA[mhealth regulation]]></category>
		<category><![CDATA[mHealth resource]]></category>
		<category><![CDATA[mhealth resources]]></category>
		<category><![CDATA[mhealth RSS feed]]></category>
		<category><![CDATA[mhealth security]]></category>
		<category><![CDATA[mHealth technology]]></category>
		<category><![CDATA[mHealth thought leadership]]></category>
		<category><![CDATA[mHealthWatch]]></category>
		<category><![CDATA[mhealthwatch.com]]></category>
		<category><![CDATA[MHW]]></category>
		<category><![CDATA[MMW]]></category>
		<category><![CDATA[mobile health]]></category>
		<category><![CDATA[mobile health content]]></category>
		<category><![CDATA[mobile healthcare]]></category>
		<category><![CDATA[mobile healthcare segment]]></category>
		<category><![CDATA[mobile marketing news]]></category>
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		<category><![CDATA[Mobile Marketing Watch]]></category>
		<category><![CDATA[mobilemarketingwatch.com]]></category>
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		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/?p=12458</guid>
		<description><![CDATA[mobileStorm builds on the success of its industry-leading mobile resource blog MobileMarketingWatch.com to offer a new one-stop resource for the growing mHealth industry. Los Angeles, September 22nd, 2011 – mobileStorm (www.mobilestorm.com), the leading Communication Service Provider (CSP), today announced the launch of mHealthWatch.com, a new online resource dedicated entirely to the mobile healthcare (mHealth) industry.  [...]]]></description>
			<content:encoded><![CDATA[<p><em>mobileStorm builds on the success of its industry-leading mobile resource blog MobileMarketingWatch.com to offer a new one-stop resource for the growing mHealth industry.</em></p>
<p><em> </em></p>
<p><strong>Los Angeles, September 22nd, 2011</strong> – mobileStorm (<a href="http://www.mobilestorm.com">www.mobilestorm.com</a>), the leading Communication Service Provider (CSP), today announced the launch of mHealthWatch.com, a new online resource dedicated entirely to the mobile healthcare (mHealth) industry.  mHealthWatch.com was created to provide relevant news, industry commentary, and insight into both the fast-paced mHealth market and the broader healthcare IT market, as well as to showcase new technology, innovations, and the companies and startups powering their evolution into the mobile space.</p>
<p>As the mobile healthcare segment continues to evolve and expand at an ever-increasing pace, mobileStorm has recognized the need for an authoritative and independent voice in the marketplace to guide professionals at healthcare organizations of all types as they continue to investigate the options available to them and their members today.  mHealthWatch.com produces content geared not only to healthcare organizations looking to leverage the mobile channel, but also to consumers who will benefit most from the many advantages mobile healthcare brings. Topics include technology, security, regulation such as HIPAA, as well as best practices for implementing successful changes within any type of organization.</p>
<p>“mobileStorm has a long history of contributing content as well as giving a voice to thought leaders in the industries that we serve. We created mHealthWatch.com in order to continue that trend and provide an editorially-independent resource to better serve the fast-paced and quickly evolving mHealth market,” said Jared Reitzin, founder and CEO of mobileStorm.  “In the same way we grew MobileMarketingWatch.com into the industry-leading publication it is today, we hope the healthcare industry will embrace and engage with MHW in the same way.”</p>
<p>News, insight, and commentary are available at <a href="http://mhealthwatch.com">mHealthWatch.com</a>, or via an RSS feed and daily email newsletter at <a href="http://mhealthwatch.com/subscribe">mHealthWatch.com/subscribe</a>.</p>
<p><strong>About mobileStorm</strong></p>
<p>Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.</p>
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		<title>mobileStorm Releases Guide to Making Healthcare Mobile</title>
		<link>http://www.mobilestorm.com/company/press/mobilestorm-releases-guide-to-making-healthcare-mobile/</link>
		<comments>http://www.mobilestorm.com/company/press/mobilestorm-releases-guide-to-making-healthcare-mobile/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 07:51:03 +0000</pubDate>
		<dc:creator>Justin Montgomery</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[AppMail]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[chronic care management]]></category>
		<category><![CDATA[EHR]]></category>
		<category><![CDATA[electronic health record]]></category>
		<category><![CDATA[healthcare best practices]]></category>
		<category><![CDATA[healthcare guide]]></category>
		<category><![CDATA[healthcare IT]]></category>
		<category><![CDATA[healthcare IT systems]]></category>
		<category><![CDATA[healthcare regulation]]></category>
		<category><![CDATA[HIPAA]]></category>
		<category><![CDATA[HIPAA compliant]]></category>
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		<category><![CDATA[jared reitzin]]></category>
		<category><![CDATA[making healthcare mobile]]></category>
		<category><![CDATA[mhealth]]></category>
		<category><![CDATA[mhealth best practices]]></category>
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		<category><![CDATA[Mobile Apps]]></category>
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		<category><![CDATA[mobile enabling healthcare IT systems]]></category>
		<category><![CDATA[mobile healthcare]]></category>
		<category><![CDATA[mobile healthcare best practices]]></category>
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		<guid isPermaLink="false">http://www.mobilestorm.com/?p=12203</guid>
		<description><![CDATA[mobileStorm releases a comprehensive guide for mobile-enabling electronic health record, chronic care management and other healthcare IT systems. Los Angeles, August 22, 2011 – mobileStorm (www.mobilestorm.com) announced today that it has released a new guide entitled, “Making Healthcare Mobile” focused on extending healthcare into the mobile realm.  This guide presents a detailed, step-by-step guide for [...]]]></description>
			<content:encoded><![CDATA[<p><em>mobileStorm releases a comprehensive guide for mobile-enabling electronic health record, chronic care management and other healthcare IT systems.</em></p>
<p><strong>Los Angeles, August 22, 2011</strong> – mobileStorm (<a href="http://www.mobilestorm.com/">www.mobilestorm.com</a>) announced today that it has released a new guide entitled, “Making Healthcare Mobile” focused on extending healthcare into the mobile realm.  This guide presents a detailed, step-by-step guide for mobile enabling virtually any healthcare database.</p>
<p>Topics include a history of healthcare’s evolution into mobile, industry rules and regulations, best practices, secure messaging solutions, project overviews, a step-by-step guide to rolling out a program and much more.  As the first technology company to launch a fully HIPAA compliant mobile messaging platform that can be incorporated into any smart phone app, mobileStorm explains how virtually any organization can mobile-enable their IT systems.</p>
<p>&#8220;As we get further along in our goals of helping our clients save money and keep their members healthy, we are discovering that many organizations have a similar set of questions, concerns and apprehensions with regards to recent industry trends, regulations and capabilities.” said Jared Reitzin, Founder &amp; CEO of mobileStorm. “At our core, we consider ourselves to be educators here at mobileStorm so we decided to create a resource for any organization that could benefit from our experience.  This guide is not a sales pitch for our platform, but rather a simple, easy to understand resource that can be used by virtually any organization working in the healthcare industry today.  It’s easy enough to understand that it could be used as a refresher on industry trends, but detailed enough to use as a launching point for an enterprise wide rollout.”</p>
<p>mobileStorm is continuing its trend of providing detailed and strategic information to any organization that will find it useful. This guide is available at no charge by visiting <a href="http://www.mobilestorm.com/pr-healthcare-guide">www.mobilestorm.com/pr-healthcare-guide</a>.</p>
<p><strong>About mobileStorm</strong></p>
<p>Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.</p>
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		<title>mS Expands Exec Team</title>
		<link>http://www.mobilestorm.com/company/press/mobilestorm-expands-executive-team-enhances-capabilities-to-support-additional-enterprise-level-healthcare-and-marketing-organizations/</link>
		<comments>http://www.mobilestorm.com/company/press/mobilestorm-expands-executive-team-enhances-capabilities-to-support-additional-enterprise-level-healthcare-and-marketing-organizations/#comments</comments>
		<pubDate>Tue, 24 May 2011 10:00:58 +0000</pubDate>
		<dc:creator>Justin Montgomery</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Beth Spiegel]]></category>
		<category><![CDATA[Executive Leadership]]></category>
		<category><![CDATA[Executive Team]]></category>
		<category><![CDATA[Gary Holderby]]></category>
		<category><![CDATA[Joseph Shavit]]></category>
		<category><![CDATA[mobilestorm]]></category>
		<category><![CDATA[VP Client Services]]></category>
		<category><![CDATA[VP Product]]></category>
		<category><![CDATA[VP Sales]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/?p=11452</guid>
		<description><![CDATA[mobileStorm adds new talent to its executive team to boost its internal capabilities in Client Services, Product Development, and Sales Management. Los Angeles, May 24th, 2011 – mobileStorm (www.mobilestorm.com), recently celebrating 11 years of mobile communication services and technology, announced that it has added three new members to its executive team. These associates build on [...]]]></description>
			<content:encoded><![CDATA[<p><em>mobileStorm adds new talent to its executive team to boost its internal capabilities in Client Services, Product Development, and Sales Management.</em></p>
<p><strong>Los Angeles</strong>, <strong>May 24th, 2011</strong> – mobileStorm (www.mobilestorm.com), recently celebrating 11 years of mobile communication services and technology, announced that it has added three new members to its executive team. These associates build on the leadership of mobileStorm’s CEO, Jared Reitzin, and create two new department heads for Product Development and Client Services, as well as create new leadership in Sales.</p>
<p>The most recent addition is Gary Holderby, who joined mobileStorm as Vice President of Client Services in January. In the first quarter alone, Gary has improved revenue from client retention by 40% over the same quarter in 2010. His impressive performance at mobileStorm is a result of 25 years of leadership experience in customer service, strategic accounts, professional services, and operations. Prior to joining mobileStorm, Mr. Holderby served as Director of Client Services for The CMI Group, a financial services company servicing multiple industries including both healthcare &amp; entertainment.  Before CMI, Gary enjoyed a 13-year career with Qualcomm where he held multiple key management roles in early phase development of world-class mobile messaging strategies for their Client Services department. He attended the University of Texas at Arlington and earned a degree in Business Management with a minor in Economics.</p>
<p>Also joining the mobileStorm executive team with a nice blend of Fortune 100 and start-up experience is Joseph Shavit, who is coming on board as Vice President of Product Development. Mr. Shavit has over 18 years of executive-level experience in product management, marketing, and business development within a wide variety of industries including media, retail, consulting, and technology. Joseph is an entrepreneur at heart and was the founder of Canadian Apartments for Rent Online, eventually growing it to the largest online apartment searching service in Canada and an acquisition by Shelter Canadian Properties Limited in 1998. Joseph is a certified SCRUM product owner and attended the University of Manitoba, Canada, receiving an undergraduate degree in Physics and a Masters in Business Administration.</p>
<p>As another major addition to its management team, mobileStorm has promoted Beth Spiegel to Vice President of Sales. Mrs. Spiegel has over 18 years of expertise in sales management, operations, organizational development, talent management and leadership, with industry experience across finance, retail, hospitality, and technology. Prior to joining mobileStorm, Mrs. Spiegel held management roles at companies such as Starwood Hotel and Resorts, Hong Kong Shanghai Banking Corporation (HSBC), Petco, Morgan Stanley, and Limited Brands. She attended the University of California, Santa Barbara and Antioch University, receiving her undergraduate degree in Psychology and her Masters in Organizational Management</p>
<p>“Gary, Joseph, and Beth are the type of leaders that quickly and effectively execute huge change within organizations, and our clients are already seeing the benefits of their skills,” said Jared Reitzin. “Our new executives come from a variety of industries and have impressive track records in leading their teams through periods of fast growth and the growing pains that result. We have a very clear plan of where we are going and all three of these accomplished executives do a wonderful job at clearly articulating our vision and clearly architecting its execution. With Gary, Joseph and Beth aboard, I am excited to see how much faster we can accomplish our mission of helping our clients communicate with as much relevancy as possible so that they can reach their organizational goals.”</p>
<p><strong><span style="text-decoration: underline;">About mobileStorm</span></strong></p>
<p>Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.</p>
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		<title>mobileStorm Launches First HIPAA-Compliant, Cloud-based mHealth Communication Platform; Announces Humana as a Beta Client</title>
		<link>http://www.mobilestorm.com/company/press/mobilestorm-launches-first-hipaa-compliant-cloud-based-mhealth-communication-platform-announces-humana-as-a-beta-client/</link>
		<comments>http://www.mobilestorm.com/company/press/mobilestorm-launches-first-hipaa-compliant-cloud-based-mhealth-communication-platform-announces-humana-as-a-beta-client/#comments</comments>
		<pubDate>Wed, 11 May 2011 07:07:32 +0000</pubDate>
		<dc:creator>Justin Montgomery</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[AppMail]]></category>
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		<category><![CDATA[secure mobile messaging]]></category>
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		<category><![CDATA[WLSA2011]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/?p=11418</guid>
		<description><![CDATA[mobileStorm, an 11-year veteran of mobile messaging, announces “mobileStorm for Healthcare,” a patent-pending platform for Healthcare Payers, Providers, Software Solutions and Mobile App Developers, enabling the secure sending of PHI to smart phones. San Diego, CA, May 11, 2011 – mobileStorm, Inc. (www.mobilestorm.com) announced today at the WLSA Convergence Summit the official release of “mobileStorm [...]]]></description>
			<content:encoded><![CDATA[<p><em>mobileStorm, an 11-year veteran of mobile messaging, announces “mobileStorm for Healthcare,” a patent-pending platform for Healthcare Payers, Providers, Software Solutions and Mobile App Developers, enabling the secure sending of PHI to smart phones.</em></p>
<p><strong>San Diego, CA</strong>, <strong>May 11, 2011</strong> – mobileStorm, Inc. (<a href="http://www.mobilestorm.com/">www.mobilestorm.com</a>) announced today at the WLSA Convergence Summit the official release of “<em>mobileStorm for Healthcare,</em>” a secure mobile messaging platform that allows HIPAA-compliant transmission of PHI (Protected Health Information) to members and patients via mobile devices and smart phones.  mobileStorm has developed this capability in response to the healthcare industry’s need to control escalating expenses in the U.S., which totaled $2.5 trillion, or 17.3% of our national GDP, in 2009 alone. Recent widespread technological adoptions such as EMRs (Electronic Medical Records) are assisting healthcare organizations by bringing their processes into the modern age. The <em>mobileStorm for Healthcare</em> platform can “mobile-enable” any system. The communication tools that mobileStorm provides improve the efficiency of treatment and improve the outcomes for providers, while reducing costs to the health plans through lower utilization.  The key to reducing utilization is through adoption of wellness programs and prescription adherence.</p>
<p><em>mobileStorm for Healthcare</em> is a straightforward solution, allowing any developer or IT department to integrate with the mobileStorm for Healthcare API (Application Programming Interface) which can power secure communication between systems such as EHR, EMR, and disease/appointment management tools. The API automates the delivery of AppMail™ messages which utilize AES-256 encryption. AppMail™ can deliver individual health notifications (presentable HTML or plain text) in a one-to-one or one-to-many fashion. In addition, the API delivers real-time analytics on important metrics such as who has read a message and for how long. AppMail™ is delivered to a secure inbox that can quickly be created using <em>mobileStorm for Healthcare</em>’s SDK (Software Development Kit).</p>
<p>The API also enables transmission of Push Notifications and SMS messages in order to utilize cross-channel communication strategies that drive higher response rates. <em>mobileStorm for Healthcare</em> takes a member-centric approach by allowing people to log into any web-connected device containing the organization’s mobile app or mobile site and securely access their inboxes and PHI messages. For organizations without a mobile app or site, mobileStorm offers custom solutions.</p>
<p><strong> </strong></p>
<p>“We have been providing communication solutions for over 11 years and in the healthcare vertical for the last three years. We firmly believe that mHealth technology represents the most important social, cultural, and business impact that mobile technology has produced to date,” said Jared Reitzin, Founder &amp; CEO of mobileStorm. “As a Communication Service Provider (CSP), we have worked with thousands of clients in hundreds of different industries which has given us a unique perspective of how mobile affects an individual’s behavior. All of us are patients as well as members, so it’s exciting to see the healthcare industry realize the massive impact that mobile can have on our behavior.”</p>
<p>As part of the official launch of <em>mobileStorm for Healthcare</em>, Humana has agreed to become a Beta customer in order to strengthen their efforts to help Humana members achieve lifelong well-being. Christopher Nicholson, Humana’s director of strategic communications, says “Humana is excited about the messaging capabilities that the secure mobile messaging center will bring us.  This partnership will allow us to deliver on multi-channel goals where we have not had a solution in the past. The ability to reach members ‘where they are’ with relevant, personalized and proactive communications is critically important.  mobileStorm is a wonderful mHealth vendor who truly wants to help us succeed.”</p>
<p>Mr. Reitzin continues, “<em>mobileStorm for Healthcare</em> represents the culmination of our experience, and we are confident that it is the most advanced HIPAA-compliant mobile platform available. Our company’s mission is to help our clients communicate with as much relevancy as possible, and with this new offering, I believe we are one step closer to completing our mission.”</p>
<p><em>mobileStorm for Healthcare</em> is being unveiled and demonstrated at the WLSA Convergence Summit in San Diego, California, on May 12, 2011.  For more information on this event or to schedule a meeting with a mobileStorm representative, visit <a href="http://mobilestorm.com/wlsa">www.mobilestorm.com/wlsa</a>.</p>
<p>To find out more about mobileStorm’s patent-pending mHealth platform or HIPAA compliance, which will be complete in June 2011, please visit <a href="http://mobilestorm.com/healthcare">www.mobilestorm.com/healthcare</a>.</p>
<p><span style="text-decoration: underline;"> <strong>About mobileStorm</strong></span></p>
<p>Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.</p>
<p><strong><span style="text-decoration: underline;">About Humana</span></strong></p>
<p>Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.2 million medical members, 7.1 million specialty members, and operates more than 300 medical centers and 260 worksite medical facilities. Humana is a full-service benefits and well-being solutions company, offering a wide array of health, pharmacy and supplemental benefit plans for employer groups, government programs and individuals, as well as primary and workplace care through its medical centers and worksite medical facilities.</p>
<p>Over its 50-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.</p>
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		<title>mobileStorm Announces New Mobile Apps Service</title>
		<link>http://www.mobilestorm.com/company/press/mobilestorm-announces-new-service-offering-for-mobile-apps/</link>
		<comments>http://www.mobilestorm.com/company/press/mobilestorm-announces-new-service-offering-for-mobile-apps/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 07:00:02 +0000</pubDate>
		<dc:creator>Justin Montgomery</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[app accelerator]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[App Stores]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iPhone apps]]></category>
		<category><![CDATA[mobile app]]></category>
		<category><![CDATA[mobile app downloads]]></category>
		<category><![CDATA[mobile app offering]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[mobile apps products]]></category>
		<category><![CDATA[mobilestorm]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/?p=10805</guid>
		<description><![CDATA[mobileStorm releases App Accelerator, a unique product that helps companies increase  adoption of their mobile app for devices running iPhone OS, Android, &#38; Windows Mobile. . Los Angeles, March 24th, 2011 – mobileStorm (www.mobilestorm.com) announced today that it has released its new App Accelerator product.  App Accelerator enables organizations that have developed a mobile application to [...]]]></description>
			<content:encoded><![CDATA[<p><em>mobileStorm releases App Accelerator, a unique product that helps companies increase  adoption of their mobile app for devices running iPhone OS, Android, &amp; Windows Mobile. . </em></p>
<p><strong>Los Angeles</strong>, <strong>March 24th, 2011</strong> – mobileStorm (<a href="http://www.mobilestorm.com/">www.mobilestorm.com</a>) announced today that it has released its new App Accelerator product.  App Accelerator enables organizations that have developed a mobile application to dramatically increase their download rates, either during the initial launch of the app or after the app has already gone live.</p>
<p><strong> </strong></p>
<p>App Accelerator provides businesses a unique and creative way to identify which mobile operating systems their subscribers are using. With this valuable data, mobileStorm helps its clients communicate with their subscribers, serving up a URL to download an app instantaneously and directly to their device.   mobileStorm provides detailed reporting on the effectiveness of the service, such as number of subscribers reached, number of clicks, and number of installs of each mobile OS.</p>
<p>&#8220;We love creating new and innovative ways to make messaging more relevant for our clients and their subscribers,” said Jared Reitzin, Founder &amp; CEO of mobileStorm. “App Accelerator has received very positive feedback. With Apple’s App Store approaching 400,000, clients have expressed frustration with trying to get exposure. The largest ROI comes from communicating with people in the way they wish to be reached. As a Communication Service Provider (CSP) it’s our job to help our clients communicate with as much relevancy as possible, which is why we provide a multi-channel communication platform and launch products like App Accelerator.”</p>
<p>App Accelerator cuts through the noise and drives results.  Find out more about mobileStorm’s App Accelerator and other products by visiting www.mobilestorm.com/app-accelerator.</p>
<p><strong>About mobileStorm</strong></p>
<p>Based in Los Angeles, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Overstock.com, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevance as possible, that way everyone wins; from the ISP who delivers email, to the consumer who desperately wants to engage with messages that mean something. mobileStorm backs up their web-based technology with expert advice, and legendary customer service that drives ROI for its customers.</p>
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		<title>mobileStorm Releases 2011 mHealth Report</title>
		<link>http://www.mobilestorm.com/company/press/mobilestorm-releases-2011-mhealth-report/</link>
		<comments>http://www.mobilestorm.com/company/press/mobilestorm-releases-2011-mhealth-report/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 10:00:33 +0000</pubDate>
		<dc:creator>Justin Montgomery</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[healthcare innovation]]></category>
		<category><![CDATA[mhealth]]></category>
		<category><![CDATA[mHealth Report]]></category>
		<category><![CDATA[mHealth technology]]></category>
		<category><![CDATA[mhealth trends]]></category>
		<category><![CDATA[mobile health]]></category>
		<category><![CDATA[mobile health report]]></category>
		<category><![CDATA[mobile healthcare]]></category>
		<category><![CDATA[mobile healthcare report]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/?p=10390</guid>
		<description><![CDATA[mobileStorm releases a comprehensive analysis of the mobile healthcare technology trends and innovations that will be making waves in 2011 Los Angeles – mobileStorm (www.mobilestorm.com) announced today that it has released its 2011 mHealth Report.  This report presents a detailed analysis of emerging and established mobile healthcare technologies and the ways that healthcare partners will [...]]]></description>
			<content:encoded><![CDATA[<p><em>mobileStorm releases a comprehensive analysis of the mobile healthcare technology trends and innovations that will be making waves in 2011</em></p>
<p><strong>Los Angeles</strong> – mobileStorm (<a href="http://www.mobilestorm.com/">www.mobilestorm.com</a>) announced today that it has released its 2011 mHealth Report.  This report presents a detailed analysis of emerging and established mobile healthcare technologies and the ways that healthcare partners will be using them.</p>
<p>Topics include mobile health monitoring, telemedicine, mobile medical equipment, RFID, health &amp; fitness applications, secure mobile messaging, electronic medical records (EMRs), social health communities, smartphone applications, personal health records (PHRs) and much more.  As one of the premier solution providers in the healthcare industry, mobileStorm adds its own analysis of the many concepts, technologies, applications and platforms that exist; as well as barriers to expansion and future trends.</p>
<p>The report goes into great detail regarding all of these categories and gives concrete data that anyone working in the healthcare industry can use.  For example, it provides specific case studies on how national healthcare organizations have reduced expenses related to major medical conditions by as much as 77 percent.  It also explains how smaller practitioners have increased the service provided to their patients while stabilizing their bottom lines; all using mHealth technology.</p>
<p>&#8220;We really enjoy developing and sharing our industry research. We saw a lot of success with our <a href="http://hyperlink.com/">2010 Mobile Marketing Report</a>” said Jared Reitzin, Founder &amp; CEO of mobileStorm. “These deep industry dives help us plan for future product developments, and enable us to work with some world class companies.  With this report specifically, I am very encouraged by the data, as it shows the massive potential that mobile has in the Healthcare space. There are a lot of high walls to climb, maybe more like mountains, but there is so much opportunity for so many companies that it’s very inspiring.  I am excited to share this definitive guide to where the mHealth industry is going and what it will become.</p>
<p>As a thought leader, mobileStorm is continuing its trend of providing detailed and strategic information to any organization that will find it useful. This report is available at no charge by visiting <a href="http://mobilestorm.com/2011-mhealth-report">www.mobilestorm.com/2011-mhealth-report</a>.</p>
<p><strong>About mobileStorm</strong></p>
<p>Based in Los Angeles, with more than a decade of email and mobile messaging, mobileStorm represents thousands of premier customers such as Overstock.com, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. mobileStorm provides a turnkey SaaS email, mobile and social communication platform. mobileStorm has created the most complete solution available while providing expert advice, legendary customer service, and communication technology that drives ROI, and cuts costs for its customers.</p>
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		<title>mobileStorm Appoints New Vice President of Finance</title>
		<link>http://www.mobilestorm.com/company/press/mobilestorm-appoints-new-vice-president-of-finance/</link>
		<comments>http://www.mobilestorm.com/company/press/mobilestorm-appoints-new-vice-president-of-finance/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 16:00:37 +0000</pubDate>
		<dc:creator>Justin Montgomery</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.stage.mobilestorm.com/?p=9779</guid>
		<description><![CDATA[Brian Chudleigh brings over a decade of finance and healthcare industry experience to the leader in mobile marketing solutions. Los Angeles, October 13th 2010 – mobileStorm (www.mobilestorm.com), recently celebrating 11 years of mobile and email marketing services and technology, announced today that it has expanded the already exceptional set of minds on its management team to [...]]]></description>
			<content:encoded><![CDATA[<p><em>Brian Chudleigh brings over a decade of finance and healthcare industry experience to the leader in mobile marketing solutions.</em></p>
<p><strong>Los Angeles</strong>, <strong>October 13th 2010</strong> – mobileStorm (www.mobilestorm.com), recently celebrating 11 years of mobile and email marketing services and technology, announced today that it has expanded the already exceptional set of minds on its management team to include Brian Chudleigh as Vice President of Finance.  A senior executive and veteran of world class organizations such as Activision, Health Net and WellPoint, Brian has chosen to continue his 13 year career at mobileStorm and we think he has made a brilliant choice.</p>
<p>“Brian is the type of exceptional player that we covet here at mobileStorm,” commented Jared Reitzin, mobileStorm’s founder and CEO.  “When I reviewed his track record of success and then witnessed his ability to think years ahead of industry trends I knew that this was a guy that would feel right at home in our office. He also has a background with organizations experiencing heavy growth such as ours and extensive knowledge of one of our top vertical markets, healthcare.  All of these factors contributed to us offering him the position of Vice President of Finance.”</p>
<p>Prior to his employment at mobileStorm, Brian was the Director of Corporate Strategy &amp; Planning at Activision, meaning he can hold his own with the best of the mobileStorm gamers.  Before that he held the position of Senior Director of Corporate Strategy for Health Net, Inc where he led multi-year strategic planning processes from beginning to end.  Brian’s resume also includes multiple management titles at WellPoint, Inc. where he played a pivotal role in supervising finance operations for the Office of the Chairman.</p>
<p>Brian earned his MBA in Finance from California Lutheran University in Thousand Oaks, CA and his bachelor degree in Finance and Risk Management from La Sierra University in Riverside, CA.  He’s an avid outdoorsman, video game enthusiast and enjoys kayaking and tearing up the tracks on the amateur automobile racing circuit.</p>
<p><strong> </strong></p>
<p><strong>About mobileStorm</strong></p>
<p>Based in Los Angeles, with more than a decade of email and mobile messaging, mobileStorm has successfully delivered more than three billion messages on behalf of thousands of premier customers such as Overstock.com, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. mobileStorm is at the forefront of the digital marketing revolution, providing a turnkey SaaS email and mobile messaging platform. mobileStorm has created the most complete solution available while providing expert advice, legendary customer service, and marketing technology that drives ROI and revenue lift for mobileStorm’s customers.</p>
<p>Find out more by visiting <a href="http://www.mobilestorm.com/">www.mobilestorm.com</a></p>
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		<title>mobileStorm Appoints New Vice President of Finance</title>
		<link>http://www.mobilestorm.com/company/press/mobilestorm-appoints-new-vice-president-of-finance-2/</link>
		<comments>http://www.mobilestorm.com/company/press/mobilestorm-appoints-new-vice-president-of-finance-2/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 13:00:05 +0000</pubDate>
		<dc:creator>Justin Montgomery</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/?p=9836</guid>
		<description><![CDATA[Brian Chudleigh brings over a decade of finance and healthcare industry experience to the leader in mobile marketing solutions. Los Angeles, October 13th 2010 – mobileStorm (www.mobilestorm.com), recently celebrating 11 years of mobile and email marketing services and technology, announced today that it has expanded the already exceptional set of minds on its management team [...]]]></description>
			<content:encoded><![CDATA[<p><em>Brian Chudleigh brings over a decade of finance and healthcare industry experience to the leader in mobile marketing solutions.</em></p>
<p><strong>Los Angeles</strong>, <strong>October 13th 2010</strong> – mobileStorm (www.mobilestorm.com), recently celebrating 11 years of mobile and email marketing services and technology, announced today that it has expanded the already exceptional set of minds on its management team to include Brian Chudleigh as Vice President of Finance.  A senior executive and veteran of world class organizations such as Activision, Health Net and WellPoint, Brian has chosen to continue his 13 year career at mobileStorm and we think he has made a brilliant choice.</p>
<p>“Brian is the type of exceptional player that we covet here at mobileStorm,” commented Jared Reitzin, mobileStorm’s founder and CEO.  “When I reviewed his track record of success and then witnessed his ability to think years ahead of industry trends I knew that this was a guy that would feel right at home in our office. He also has a background with organizations experiencing heavy growth such as ours and extensive knowledge of one of our top vertical markets, healthcare.  All of these factors contributed to us offering him the position of Vice President of Finance.”</p>
<p>Prior to his employment at mobileStorm, Brian was the Director of Corporate Strategy &amp; Planning at Activision, meaning he can hold his own with the best of the mobileStorm gamers.  Before that he held the position of Senior Director of Corporate Strategy for Health Net, Inc where he led multi-year strategic planning processes from beginning to end.  Brian’s resume also includes multiple management titles at WellPoint, Inc. where he played a pivotal role in supervising finance operations for the Office of the Chairman.</p>
<p>Brian earned his MBA in Finance from California Lutheran University in Thousand Oaks, CA and his bachelor degree in Finance and Risk Management from La Sierra University in Riverside, CA.  He’s an avid outdoorsman, video game enthusiast and enjoys kayaking and tearing up the tracks on the amateur automobile racing circuit.</p>
<p><strong> </strong></p>
<p><strong>About mobileStorm</strong></p>
<p>Based in Los Angeles, with more than a decade of email and mobile messaging, mobileStorm has successfully delivered more than three billion messages on behalf of thousands of premier customers such as Overstock.com, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. mobileStorm is at the forefront of the digital marketing revolution, providing a turnkey SaaS email and mobile messaging platform. mobileStorm has created the most complete solution available while providing expert advice, legendary customer service, and marketing technology that drives ROI and revenue lift for mobileStorm&#8217;s customers.</p>
<p>Find out more by visiting <a href="http://www.mobilestorm.com/">www.mobilestorm.com</a></p>
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		<title>mobileStorm Releases 2010 Mid-Year Mobile Marketing Report</title>
		<link>http://www.mobilestorm.com/company/press/mobilestorm-releases-2010-mid-year-mobile-marketing-report-2/</link>
		<comments>http://www.mobilestorm.com/company/press/mobilestorm-releases-2010-mid-year-mobile-marketing-report-2/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 19:00:06 +0000</pubDate>
		<dc:creator>Justin Montgomery</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.stage.mobilestorm.com/?p=9782</guid>
		<description><![CDATA[mobileStorm unveils a comprehensive analysis of the mobile marketing industry and its major technologies, players and trends. mobileStorm (www.mobilestorm.com), recently celebrating 11 years of mobile and email marketing services and technology, announced today that it has released its annual Mid-Year Mobile Marketing Report.  The report highlights an extensive amount of data recently uncovered in a [...]]]></description>
			<content:encoded><![CDATA[<p><strong>mobileStorm unveils a comprehensive analysis of the mobile marketing industry and its major technologies, players and trends.</strong></p>
<p>mobileStorm (<a href="http://www.mobilestorm.com/">www.mobilestorm.com</a>), recently celebrating 11 years of mobile and email marketing services and technology, announced today that it has released its annual Mid-Year Mobile Marketing Report.  The report highlights an extensive amount of data recently uncovered in a study that mobileStorm commissioned.  The Mid Year Mobile Marketing Report gives a comprehensive overview of the mobile ecosystem and for each technology, mobileStorm provides it’s take on the usefulness and future growth.  Topics include SMS, mobile applications, mobile location, the mobile web, mobile commerce, social media, proximity marketing, mobile barcodes, augmented reality and near field communication (NFC).</p>
<p>“We made a major investment by contracting with a top research firm to do quick dives into emerging segments of the mobile ecosystem, and we are more than happy to share this data with the world” said Jared Reitzin, CEO and Founder of mobileStorm.  ”Like our Twitter profile says ‘We are here to serve the industry and our customers’.  This report is a testament to that.”</p>
<p>mobileStorm is continuing its trend of thought leadership by offering the 2010 Mid-Year Mobile Marketing Report to any organization interested in the most detailed, current and strategic mobile marketing information available today. This report is available at no charge by visiting <a href="http://www.mobilestorm.com/mobile-marketing-report">www.mobilestorm.com/mobile-marketing-report</a>.</p>
<p>About mobileStorm — Based in Los Angeles, with more than a decade of email and mobile messaging, mobileStorm has successfully delivered more than three billion messages on behalf of thousands of premier customers such as Overstock.com, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. mobileStorm is at the forefront of the digital marketing revolution, providing a turnkey SaaS email and mobile messaging platform. mobileStorm has created the most complete solution available while providing expert advice, legendary customer service, and marketing technology that drives ROI and revenue lift for mobileStorm’s customers.</p>
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