It doesn’t really seem possible that email has changed so much in the last five years but, indeed, it has. From things like purchase data to email engagement, cart-abandon, product search and browse-abandon, as well as a few others, email marketing has weathered storms, combated ecommerce’s biggest threats, and endured more changes in the last five years… Read More

One of the biggest beneficiaries of Big Data is one that very few saw coming – email. Today, the information recorded about shopping habits and online consumer preferences is being used to shape branded email messages that have a much more potent impact on potential customers than they have ever had before. And guess what?  Consumers actually… Read More

If there were any doubts before, the time to dispatch them is now. Consumers the world over are using their mobile devices to check and respond to email in numbers previously unimaginable. Today, nearly two-thirds (65%) of marketing emails are opened on mobile devices. Citing the latest industry data showcasing the muscle of mobile in email marketing,… Read More

Although email marketing is one of the oldest digital resources in a marketer’s arsenal, it is still outperforming every other kind of digital marketing, including social media, native advertisements, and even banner ads. Though most of the hype these days is directed toward social media marketing, email remains the best way to build a personal and consistent… Read More

While social media and text message marketing are undeniably effective for reaching mass audiences and niche groups alike, email marketing is still king of the marketing world when it comes to return on investment and the highest number of conversions. And because email can now be read on almost every major mobile device, it is easier than… Read More

It’s a brave new world for email marketing. If your messages aren’t tailored for mobile devices, their impact will be muted. With a record number of consumers checking their emails daily on mobile devices, marketers must now ensure that their emails reach the masses where they dwell – on mobile. To ensure your campaigns are keeping pace… Read More

Following a thorough analysis of billions of marketing emails, a recent study found that more than half of all conversions (56%) produced by these emails took place on a tablet. Desktop has long been considered the favorite of email marketing, but as more consumers than ever flock to mobile devices, it seems only natural to see a… Read More

Marketers are always looking for the “next big thing” that will bolster their reach and engagement with highly coveted targeted demographics. But what may be most effective for marketers in the future is that which we already know is effective today – email marketing. In fact, when it comes to targeting the crucial mom segment of consumers,… Read More


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