As a sender, whether you manage email in house or utilize an ESP like mobileStorm, you may be wondering lately”¦”¦ Why are my messages being delayed?   Is my ESP to blame? What should I expect and why? The truth of the matter is, it’s the holiday season and everyone, (YES including spammers), send a LOT of… Read More

I recently came across a great article on the future of deliverability. Quick overview: We all know that when a subscriber clicks the ”report as spam” button, the ISP gets data to help them make decisions about what they want to do with a senders email   such as block or send to the spam folder. ISPs… Read More

Read the full article here: http://www.marketingprofs.com/short-articles/1425/get-out-that-rake “Dog Whisperer” Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren’t getting through to many of the people who wanted them. “The company was constantly getting complaints from its subscribers,” explains a mobileStorm case study. “Consumers claimed they hadn’t received Cesar Millan’s once-monthly… Read More

We all know that reaching your audience with a relevant message and a targeted list is all you need to get results . . . Not! No one knows this better than the one person who knows more about dogs than dogs do. Cesar Millan learned the hard way, that email delivery is a skilled practice that… Read More

(The following was written by Patrick Knight, Director, Client Deliverability, and myself.) When you send out an email campaign, you need to know how many of your subscribers actually took the time to click on your message and open it. This measurement is called the “open rate.” The open rate compares the number of people who opened… Read More

(The following is an excerpt from the article “Email Conversion Rates: A Primer” by Director of Client Deliverability Patrick Knight, appearing in tomorrow’s edition of mobileStorm’s Outside The Inbox.) Conversion data should be analyzed to know the effectiveness of an email campaign. Your conversion analysis can tell you how many of your recipients actually did exactly what… Read More

(The following  comes from Patrick Knight, Director of Client Deliverability for mobileStorm.) In the world of email, bought lists are pretty common. Buying a list is not against the law per se(CAN-SPAM never specifically states it); however it’s not such a safe bet since it’s not necessarily clear how these lists are compiled. In many cases they… Read More

(The following comes from Patrick Knight, Director of Client Deliverability for mobileStorm.) In the world of email, bought lists are pretty common. Buying a list is not against the law per se(CAN-SPAM never specifically states it); however it’s not such a safe bet since it’s not necessarily clear how these lists are compiled. In many cases they contain… Read More

 
 

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