While social media and text message marketing are undeniably effective for reaching mass audiences and niche groups alike, email marketing is still king of the marketing world when it comes to return on investment and the highest number of conversions. And because email can now be read on almost every major mobile device, it is easier than… Read More

It’s a brave new world for email marketing. If your messages aren’t tailored for mobile devices, their impact will be muted. With a record number of consumers checking their emails daily on mobile devices, marketers must now ensure that their emails reach the masses where they dwell – on mobile. To ensure your campaigns are keeping pace… Read More

Following a thorough analysis of billions of marketing emails, a recent study found that more than half of all conversions (56%) produced by these emails took place on a tablet. Desktop has long been considered the favorite of email marketing, but as more consumers than ever flock to mobile devices, it seems only natural to see a… Read More

Marketers are always looking for the “next big thing” that will bolster their reach and engagement with highly coveted targeted demographics. But what may be most effective for marketers in the future is that which we already know is effective today – email marketing. In fact, when it comes to targeting the crucial mom segment of consumers,… Read More

As a sender, whether you manage email in house or utilize an ESP like mobileStorm, you may be wondering lately”¦”¦ Why are my messages being delayed?   Is my ESP to blame? What should I expect and why? The truth of the matter is, it’s the holiday season and everyone, (YES including spammers), send a LOT of… Read More

I recently came across a great article on the future of deliverability. Quick overview: We all know that when a subscriber clicks the ”report as spam” button, the ISP gets data to help them make decisions about what they want to do with a senders email   such as block or send to the spam folder. ISPs… Read More

Read the full article here: http://www.marketingprofs.com/short-articles/1425/get-out-that-rake “Dog Whisperer” Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren’t getting through to many of the people who wanted them. “The company was constantly getting complaints from its subscribers,” explains a mobileStorm case study. “Consumers claimed they hadn’t received Cesar Millan’s once-monthly… Read More

We all know that reaching your audience with a relevant message and a targeted list is all you need to get results . . . Not! No one knows this better than the one person who knows more about dogs than dogs do. Cesar Millan learned the hard way, that email delivery is a skilled practice that… Read More

 
 

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