Generating Casino Revenue with Mobile Marketing It’s that time of year, again, when the biggest names in the gaming world converge on Las Vegas for the Global Gaming Expo from November 17th – 19th and, you got it . . . we’ll be there. Casinos in general have taken a pretty hard hit during the downturn in… Read More

A few weeks ago, we posted an article in our newsletter, “Outside The Inbox,” to let you know that we were working on two new service offerings and launching a new website. With the same powerful features you’ve been used to, you’ll now benefit from some additional changes we’ve made to our services that will give you… Read More

June is the start of Hurricane Season, and that means public safety officials have already begun preparing for the intense ocean-incubated storms. As the first tropical storm in the Americas for 2009 brewed last week, I got to thinking about how public safety departments can, and should, use SMS marketing technologies whenever a hurricane–or other disaster–strikes. Text… Read More

(The following is an excerpt of an article, written by Senior Account & Support Manager Forrest Knighton, that appeared in mobileStorm’s newsletter, Outside The Inbox.) SMS marketing requires different rules of frequency and message content than other types of digital messages. Because of ”number portability,” which allows cell phone users to take their digits with them when… Read More

(The following  comes from Patrick Knight, Director of Client Deliverability for mobileStorm.) In the world of email, bought lists are pretty common. Buying a list is not against the law per se(CAN-SPAM never specifically states it); however it’s not such a safe bet since it’s not necessarily clear how these lists are compiled. In many cases they… Read More

(The following comes from Patrick Knight, Director of Client Deliverability for mobileStorm.) In the world of email, bought lists are pretty common. Buying a list is not against the law per se(CAN-SPAM never specifically states it); however it’s not such a safe bet since it’s not necessarily clear how these lists are compiled. In many cases they contain… Read More

Unlike 2009, digital marketing is no longer in its infancy. We all hope to keep providing you readers food for thought on the industry all through the coming year! -Eydie Cubarrubia, Marketing Communications Manager, mobileStorm “I’d rather you text me”

According to a recent study by eMarketer, the majority of college students pay little or no attention to marketing emails. However, email still remains their second- most preferred way to communicate, after text messaging. While this study mainly applies to college students, it got me thinking of the importance of relevance in messaging. The deluge of marketing… Read More

 
 

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