With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing. Today, investing in mobile marketing is hardly a gamble for casinos. When it comes… Read More

Mobile security company AdaptiveMobile has just issued an industry-first snapshot of SMS traffic across the United States, which shows some unprecedented visualizations of text messaging spam based on the mobile phone’s geographical location. The image also projects what AdaptiveMobile calls the industry’s first “comprehensive map” of the sources and targets of mobile spam in the United States…. Read More

In 2013, great strides have been made on both the domestic and international fronts to curtail the unwanted practice of blasting consumers – in some cases, unlawfully – with SMS spam. But between new regulations and growing mass market awareness of consumer rights, SMS spam is rightfully under fire and finally in retreat. While nothing is more… Read More

The casino industry has been dealt a winning hand. mobileStorm Inc., a leading Communication Service Provider, has announced a new strategic partnership with Las Vegas marketing agency SK+G. For more than a decade, SK+G has provided strategic branding to leading companies on both the domestic and international stage. mobileStorm will now deliver to SK+G’s gaming and hospitality… Read More

Speak of the devil. Last week when I wrote about Cloudmark’s SMS spam hype, I thought I made a good case, noting that the majority of marketers follow industry-accepted best practices, and that the price of sending texts will greatly limit SMS spam-senders. But it’s easy to use fear to cause good intentions to veer to the… Read More

The Mobile Marketing Association has extensive plans to boost itself–and the mobile marketing space–for the coming year, with a new leader, a soon-to-be home base in New York, and work on creation of updated best practices for U.S. marketers. Mike Wehrs last week was named MMA’s new president and CEO. The former vice president of Nuance Communications,… Read More

Californians woke up to the new year with a new law that bans text messaging while driving. The Golden State isn’t the only one; according to the Governors Highway Safety Association, texting is prohibited for drivers in Alaska, California, Connecticut, Louisiana, Minnesota, New Jersey, Washington state, and the District of Columbia. Recalcitrant marketers might use this as… Read More

The couple that spams together gets successfully sued together. This week a federal court ordered spam marketing husband-and-wife team Henry Perez and Suzanne Bartok to pay a small Internet service provider (ISP) more than $236 million for sending out some 23 million emails advertising loan refinancing services. The messages were sent to the servers at CIS Internet… Read More

 
 

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