Here are the cold, hard facts for marketers looking to reach male consumers. A new report from the Interactive Advertising Bureau (IAB) has revealed that men are much more likely than women to do their shopping with their smartphones. It’s some anecdotal knowledge that has just become factual and actionable information. The new info from the IAB… Read More

The day is coming — and it looks like it’s just around the corner. Mobile is the story of the past couple years and many have been anticipating the day that mobile search surpasses desktop search as the go-to methodology. While we don’t the specific day yet, we can name the year: 2015, when we will “see… Read More

Moms are busy people. That’s why smartphones have been helpful to mothers who now “keep track of their loved ones’ schedules, photos, memories, health info, and more on their handheld devices.” But they don’t have time to waste. That’s useful research from BabyCenter, which in addition to acknowledging the opportunities of mobile marketing to Moms, suggests that… Read More

In case you haven’t noticed, the holiday shopping season is here (a week before Black Friday, no less). In fact, some say it’s been since September. That’s when countless retailers started stocking the candy canes, Santa-saturated wrapping paper, and display shelves of fleece slippers, leather gloves, and sweaters. A full 42 percent of retailers ramped up holiday… Read More

Americans still seem addicted to the flat screen TVs that often eat the better part of the family room. But in China, consumers are moving faster to become what the industry calls “cord cutters” — ditching televisions to watch video and film via smartphones and tablets. New research from the Interactive Advertising Bureau (IAB) makes it clear… Read More

The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in the news of late quite often, but a trend it is a trend and, in… Read More

The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR of 37.38 percent from 2014-2018. Driving the expected growth will be stronger… Read More

The great migration continues. Advertisers have been shifting more ad dollars to mobile and eschewing other formats. It’s an effort to drive customer engagement, reach consumers across platforms, build brand awareness, and drive retail or online sales, says a July 2014 research study by Advertiser Perceptions. Who will be the biggest losers? Print, television, and digital display,… Read More

 
 

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