As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What if you could target an audience and match them up with your company based… Read More

On Tuesday, during opening remarks at its annual SM2 Innovation Summit, the Mobile Marketing Association released a report that suggests worldwide mobile ad spend could reach $220 billion worldwide ($70 billion in the US alone). According to the report, the size and growth potential of mobile ad spend indicates popular market projections have been “underestimated.” “Our analysis… Read More

The Mobile Marketing Association has just announced the forthcoming introduction of what it calls the “Internet of Things (IoT) Incubation Council.” The IoT Incubation Council aims to unite an untold number of experts in IoT, marketing and technology fields. Together the experts will focus on examining and understanding the impact that IoT technologies, like wearables and the… Read More

If you have ever been a passenger on a packed subway car, you are well aware of how challenging it is to maintain a sense of privacy. In an effort to obtain privacy, passengers are increasingly inclined to turn to their mobile devices to escape the crowds surrounding them. Naturally, this leads to a fast-emerging area of… Read More

British brand marketers are pushing British consumers to the edge of their sanity. According to freshly published reports from across the pond, brand spam is out of control in the U.K. Of the roughly 11 billion emails presently unopened in British inboxes, we’re told that at least half are from brands. John Fleming, Webtrends Marketing Director EMEA… Read More

According to a recent report from Gartner, mobile is big in Mumbai. In fact, across India today, mobility solutions are now among the fastest growing tech trends of 2014. “We have identified the top 10 technology trends and drivers Indian companies should factor into their strategic planning processes,” said Vishal Tripathi, principal research analyst at Gartner. “This… Read More

It’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering. Earlier this year, polling by Nielsen revealed that 70% of mobile users (on tablets, smartphones, or both) came across ads in the previous month. But the majority didn’t click. According… Read More

Is that Spam in your pocket, or are you just using iMessage? In a “not good news story,” it was announced by security and anti-spam company Cloudmark that Apple’s iMessage now accounts for more than 30 percent of all mobile spam messages. Speaking to the media, Cloudmark employee Tom Landesman said that a year ago he had… Read More

 
 

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