British brand marketers are pushing British consumers to the edge of their sanity. According to freshly published reports from across the pond, brand spam is out of control in the U.K. Of the roughly 11 billion emails presently unopened in British inboxes, we’re told that at least half are from brands. John Fleming, Webtrends Marketing Director EMEA… Read More

According to a recent report from Gartner, mobile is big in Mumbai. In fact, across India today, mobility solutions are now among the fastest growing tech trends of 2014. “We have identified the top 10 technology trends and drivers Indian companies should factor into their strategic planning processes,” said Vishal Tripathi, principal research analyst at Gartner. “This… Read More

It’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering. Earlier this year, polling by Nielsen revealed that 70% of mobile users (on tablets, smartphones, or both) came across ads in the previous month. But the majority didn’t click. According… Read More

Is that Spam in your pocket, or are you just using iMessage? In a “not good news story,” it was announced by security and anti-spam company Cloudmark that Apple’s iMessage now accounts for more than 30 percent of all mobile spam messages. Speaking to the media, Cloudmark employee Tom Landesman said that a year ago he had… Read More

Mobile marketers, advertisers, and app developers may want to make Android a higher priority. According to a new report from IDC, the worldwide smartphone market is on fire. In the second quarter of this year, 300 million units shipped for the first time ever — a milestone quarter, says the IDC, and a landmark achievement for the… Read More

The “internet of things” is coming. Are you ready for future of “total connection”? The first line when it comes to the internet of things — IoT as it’s abbreviated — is, of course, businesses themselves. But if a May, 2014 study by Edelman Berland for GE is to be believed, while the majority of business executives… Read More

The Mobile Marketing Association recently announced the formation of what the organization is calling the first ever Mobile Location Data Accuracy Group. The focus of the group will be to “eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that… Read More

Think the net is all about streaming videos and checking a friend’s Facebook status? That’s the least of it, if predictions come true. Actually, life could get very inter-connected, with just about everything imaginable wired to communicate with other things. In other words, while you’re checking that Facebook status, your cell phone is talking to your refrigerator…. Read More

 
 

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