It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad spending,” according to eMarketer. “By 2019, mobile ad spending will rise to $65.87… Read More

The Mobile Marketing Association has just released its newest report — the Smart Mobile Cross Marketing Effectiveness (SMoX) study — which makes a powerful case for the “economic value” of mobile. …The study assessed the economic value of mobile compared to traditional marketing channels by closely examining real, in-market campaigns from Coca-Cola, Walmart, MasterCard and AT&T. Based… Read More

In 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015. The reason? Smartphones, for starters. Simple, and apps like PayPal and platforms like Apple Pay allow consumers to save their info and transform buying into pretty much a one-click… Read More

Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like loyalty programs. In a recent COLLOQUY census, U.S. consumers were revealed to hold 3.3 billion memberships in customer loyalty programs — an increase of 26 percent since the firm’s last census in 2013…. Read More

The Interactive Advertising Bureau (IAB), Facebook and Nasdaq announced an official partnership this week with the Mobile World Congress (MWC). According to a statement from the IAB, the partners will jointly produce a full-day of programming on Monday, March 2, 2015 devoted to mobile marketing and advertising. This occasion — an invite-only event — marks the first… Read More

The alarming findings of a new report indicate that the world’s foremost hotel and airline brands must do more on mobile to attract and retain loyalty from younger travelers. New insight gleaned from the Travel Demographics Report Series published by Strategy Analytics Travel Analytics service shows that the hospitality and travel industries are likely dropping the ball… Read More

Think Millennials are mindless youngsters hopelessly enthralled by mobile ads? Think again. The viewpoints of peers and colleagues, as well as offers of money-saving discounts, may matter to them as much as they do to 40-year old homemakers. True, it’s a demographic worth milking. Marketers want to reach the 19 million-plus U.S. college students who wield both… Read More

If Millennials aren’t high on your list of priority targets for your mobile marketing efforts, it may be time to revamp your priorities. According to freshly published research from Chase, Millennials are exceedingly prone to act fast on a deal or offer presented on their mobile device or computer. Impulse buys, as they are commonly known, have… Read More

 
 

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