Mobile marketers, advertisers, and app developers may want to make Android a higher priority. According to a new report from IDC, the worldwide smartphone market is on fire. In the second quarter of this year, 300 million units shipped for the first time ever — a milestone quarter, says the IDC, and a landmark achievement for the… Read More

The “internet of things” is coming. Are you ready for future of “total connection”? The first line when it comes to the internet of things — IoT as it’s abbreviated — is, of course, businesses themselves. But if a May, 2014 study by Edelman Berland for GE is to be believed, while the majority of business executives… Read More

The Mobile Marketing Association recently announced the formation of what the organization is calling the first ever Mobile Location Data Accuracy Group. The focus of the group will be to “eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that… Read More

Think the net is all about streaming videos and checking a friend’s Facebook status? That’s the least of it, if predictions come true. Actually, life could get very inter-connected, with just about everything imaginable wired to communicate with other things. In other words, while you’re checking that Facebook status, your cell phone is talking to your refrigerator…. Read More

India’s online and mobile advertising market is growing at an enviable pace — 29 percent for the time period from March, 2013 to March, 2014 — but it’s still, say industry analysts, small compared to the potential market. “Mobile advertising in India is the fastest growing among all verticals in the digital advertising space,” says Praseed Prasad,… Read More

For marketers it used to be a lot easier. Only a few years ago there was basically television and either laptop or PC computers and, on those three devices, they would engage with the vast majority of the population. It was exceedingly rare for a user to be engaged with more than one device at the same… Read More

Global advertising spending will increase 5.7 percent this year. It’s being driven by higher expenditure on digital and mobile marketing, according to a survey by eMarketer recently published at BDLive. The increase is the largest growth projection for global advertising spending since eMarketer began tracking the market in 2008. Total media spending could top $545 billion this… Read More

What mobile advertisers love is the ability to target smartphone users with ads. Unfortunately, what mobile users hate is advertisers’ ability to target them with ads. It feels like an invasion to many mobile users, according to new data discussed in an interesting post at Forbes. According to writer Ewan Spence, “The theory goes that with a… Read More

 
 

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