Mobile targeting is a concept that goes far beyond simply reaching your target audience. Instead, true mobile targeting focuses on the different habits consumers demonstrate across different mobile devices such as smartphones and notebooks. It also encompasses targeting consumers by their location – more specifically, their current location. The challenge with mobile targeting, when compared to desktop… Read More

A recent study performed by Econsultancy and SEMPO was conducted with information gathered by over 400 marketing companies, agencies, and consultants, 73% of which are based in the US. The primary focus of the study was to determine how the increase in mobile web browsing is changing the face of online marketing. Clearly, as mobile web browsing… Read More

Daily Deal Media recently published findings from its comprehensive 2013 Online Marketing Trends Merchant Survey. The report highlights how merchants have adapted to online marketing, which marketing channels they find effective, how much time and money they spend on social media, and how they plan on spending 2014 marketing budgets. More than 13,000 merchants based in the… Read More

As the so-called “Me Generation” comes of age, marketers have begun to see a much higher demand for personalized marketing messages.  The latest industry data, for example, suggests that a majority of consumers would prefer a personalized email over a stock one (no shocker there). Similarly, recent polling reveals that this growing consumer demand applies to all… Read More

Gartner this week published a new report identifying key mobile technologies and capabilities for 2015 and 2016 that could have a profound impact on a variety of industries, including mobile marketing. Organizations wishing to unlock the full potential of mobility must master a wide range of technologies and skills, many of which remain unfamiliar to IT staff,… Read More

With Google, Samsung, and Apple all expected to have cutting edge wearable devices or smartwatches on the market by year’s end, the time for mobile marketers to begin thinking beyond the smartphone and tablet screen is upon us. While there’s no concrete timetable for Apple’s launch of its still-rumored iWatch product, Samsung is already knee-deep in wearables…. Read More

Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data volume attributable to video ads. Not surprisingly, such growth will be driven, in part, by such… Read More

Today across the United Arab Emirates (UAE), mobile is used to provide more services than anyone could have anticipated only five short years ago. From SMS alerts and mobile marketing, to QR codes and mobile banking platforms, mobile is now used for everything and to promote everything in the UAE. But mobile’s growing role inside the realm… Read More


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