According to a new report from The Search Agency, which conducted a study of the top 100 mobile websites for retailers, Apple ranked dead last.
Of the websites analyzed, Apple scored a dismal 0.68 out of a possible 5.0 points.
“Considering the nature of the devices that Apple manufactures, this is an especially surprising result,” QRPress reports.
Just ahead of the poor mobile marketing score at Apple were Zales, Restoration Hardware, and Burlington Coat Factory.
Among the ten lowest mobile marketing scores, nine of them received a big fat “0″ score for load time.
The highest score, on the other hand, went to REI (4.74), an outdoor clothing and equipment retailer. Toys ‘R’ Us, CVS, and Menards followed closely behind.
All told, this latest report reiterates how some of the world’s top brands continue to come up short on mobile.
In October, The Search Agency evaluated the mobile sites of Fortune 100 companies to determine which were most closely aligned with established mobile marketing best practices.
“We’re frankly surprised by the results,” admitted Grant Simmons, Director of SEO and Social Product at The Search Agency. “Consumers expect that they can easily interact with their favorite brands online while on the go, and businesses that do not provide mobile-friendly experiences risk losing valuable search traffic and alienating mobile users. And it’s not just large companies – businesses of all sizes need to consider how they are catering to mobile audiences and benchmark their mobile-readiness against industry standards.”