With the arrival of November comes the arrival of aggressive holiday marketing across every available channel and platform. With online holiday shopping becoming more prevalent and profitable with each passing year, it comes as no surprise that this growth accompanies augmented retail spending on mobile marketing and more savvy social media marketing. By all accounts, online and… Read More

According to the latest data published this week by Strategy Analytics, nearly 12 billion internet-connected devices will be in use worldwide by the end of 2014. “That is equivalent to 1.7 devices for every person on the planet, a ratio which will rise to 4.3 by 2020, when 33 billion devices will be in use,” the report… Read More

Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB). The report, prepared by PwC U.S., noted that this constitutes a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion. Maintaining the positive trajectory, second quarter… Read More

Smartphone adoption in the United States is growing at a pace so brisk that many analysts are being forced to eat their words (and previous projections) calling for a much slower transition from feature phones to smartphones. According to the Mobile Marketing Association, all signs point to domestic smartphone penetration topping 80% within a decade. At present,… Read More

At no time in history have consumers been more inclined to make a sudden and otherwise unplanned purchase via mobile than they are today. Consequently, it comes as no surprise that effective mobile marketing is being credited with spurring an uptick in mCommerce. When provided with a valuable and relevant offer, enticement, coupon or invitation delivered via… Read More

As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What if you could target an audience and match them up with your company based… Read More

On Tuesday, during opening remarks at its annual SM2 Innovation Summit, the Mobile Marketing Association released a report that suggests worldwide mobile ad spend could reach $220 billion worldwide ($70 billion in the US alone). According to the report, the size and growth potential of mobile ad spend indicates popular market projections have been “underestimated.” “Our analysis… Read More

The Mobile Marketing Association has just announced the forthcoming introduction of what it calls the “Internet of Things (IoT) Incubation Council.” The IoT Incubation Council aims to unite an untold number of experts in IoT, marketing and technology fields. Together the experts will focus on examining and understanding the impact that IoT technologies, like wearables and the… Read More

 
 

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