During last week’s mHealth + Telehealth World 2014 conference in Boston, Massachusetts, mobileStorm CEO Jared Reitzin was among the knowledgeable industry panelists discussing the future of healthcare technology. If health apps were more engaging and more fun, consumers would start using them in a heartbeat, Reitzin asserted during the conference. While big data is revolutionizing healthcare, strategies… Read More

Think the net is all about streaming videos and checking a friend’s Facebook status? That’s the least of it, if predictions come true. Actually, life could get very inter-connected, with just about everything imaginable wired to communicate with other things. In other words, while you’re checking that Facebook status, your cell phone is talking to your refrigerator…. Read More

India’s online and mobile advertising market is growing at an enviable pace — 29 percent for the time period from March, 2013 to March, 2014 — but it’s still, say industry analysts, small compared to the potential market. “Mobile advertising in India is the fastest growing among all verticals in the digital advertising space,” says Praseed Prasad,… Read More

Spending on mobile advertising is soaring, but interestingly — considering the amount of time smartphone users hang on their devices — it could be much higher. While mobile spending is expected to leap 83 percent in 2014, many industry analysts see even more room for growth. That’s the conclusion of a new Wall Street Journal post on… Read More

A recent report from Mixpanel, a web and mobile analytics platform, takes a hard look at whether mobile ads are good for business — specifically, your business. “It’s no secret that ads are crucial for user acquisition and brand awareness; they’re a tried and true strategy for pulling in new cohorts, driving traffic and increasing conversions,” says… Read More

Global advertising spending will increase 5.7 percent this year. It’s being driven by higher expenditure on digital and mobile marketing, according to a survey by eMarketer recently published at BDLive. The increase is the largest growth projection for global advertising spending since eMarketer began tracking the market in 2008. Total media spending could top $545 billion this… Read More

Although the global tablet market has cooled some from the white-hot 2013 it enjoyed, there has been no shortage of milestone moments in the tablet space this year. Most tablet vendors experienced a 30% unit decline in the first quarter of 2014, but ABI Research expects growth to resume over the balance of the year, as branded… Read More

2014 could be a banner year for total media ad expenditures in the U.S. According to eMarketer analysis, “on the strength of gains in mobile and TV advertising, total ad investments will jump 5.3 percent to reach $180.12 billion, achieving 5 percent growth for the first time since 2004, when ad spending increased 6.7 percent.” “Mobile will… Read More

 
 

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