Smartphone adoption in the United States is growing at a pace so brisk that many analysts are being forced to eat their words (and previous projections) calling for a much slower transition from feature phones to smartphones. According to the Mobile Marketing Association, all signs point to domestic smartphone penetration topping 80% within a decade. At present,… Read More

At no time in history have consumers been more inclined to make a sudden and otherwise unplanned purchase via mobile than they are today. Consequently, it comes as no surprise that effective mobile marketing is being credited with spurring an uptick in mCommerce. When provided with a valuable and relevant offer, enticement, coupon or invitation delivered via… Read More

For mobile marketers across the Middle East and Africa (MEA), there are now more bulls-eyes than ever within the emerging markets of MEA. The MEA handset market grew to its largest size in ten quarters in Q2 2014, expanding 27% year on year to total 64 million units, IDC confirmed this week. Not surprisingly, the majority of… Read More

As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What if you could target an audience and match them up with your company based… Read More

If you have ever been a passenger on a packed subway car, you are well aware of how challenging it is to maintain a sense of privacy. In an effort to obtain privacy, passengers are increasingly inclined to turn to their mobile devices to escape the crowds surrounding them. Naturally, this leads to a fast-emerging area of… Read More

The retail environment is very tough today. But retailers may be dropping the ball when it comes to reaching the increasing number of shoppers on mobile. For instance, 42 percent of consumers indicated they welcome in-store ads on their smartphones informing them of sales. But only 28 percent actually get them. That’s according to NinthDecimal’s just released… Read More

Mobile phone users are on their smartphones for social media, navigation, video, retail, and music apps. Social media is the most popular with larger screens users, followed by navigation, video, retail, and music. Last year, Forrester Research’s annual report predicted that mobile software and mobile apps are destined to grow as consumers are now more inclined to… Read More

The percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high. A recently published global survey by FICO shows that 80 percent of people would like the option to use their smartphones to interact with health care providers. The predictive analytics and… Read More

 
 

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