According to a new report from IDC, the global Internet of Things (IoT) market is now projected to grow 19% in 2015, led by digital signage. The annual forecast focuses on growing IoT use in 11 vertical industries, including consumer, retail, healthcare, government, manufacturing, transportation, and other industries, while also sizing IoT opportunities for 25 vertical-specific use… Read More

Printed coupons may soon become a relic of the past. New stats suggest American adults using digital coupons will grow 7.6 percent in 2015 to 121.3 million. But mobile will experience a boom of 18.4 percent, or about 97.4 million people. The figure takes in coupon consumers redeeming on either a smartphone or via tablet. While 66.4… Read More

comScore is out with new data from its MobiLens and Mobile Metrix services , which report key trends in the U.S. smartphone industry. In this instance, the data is derived from March 2015. According to comScore’s figures, Apple was the top smartphone manufacturer with 42.6 percent OEM market share in March. Android was once again the #1… Read More

New data from comScore is revealing the latest mobile tech and growth trends as of the close of February 2015. According to the information shared, Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung took silver with 28.6 percent market share, followed by LG with 8.3 percent (up 0.7 percentage points from… Read More

It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad spending,” according to eMarketer. “By 2019, mobile ad spending will rise to $65.87… Read More

The Mobile Marketing Association has just released its newest report — the Smart Mobile Cross Marketing Effectiveness (SMoX) study — which makes a powerful case for the “economic value” of mobile. …The study assessed the economic value of mobile compared to traditional marketing channels by closely examining real, in-market campaigns from Coca-Cola, Walmart, MasterCard and AT&T. Based… Read More

In 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015. The reason? Smartphones, for starters. Simple, and apps like PayPal and platforms like Apple Pay allow consumers to save their info and transform buying into pretty much a one-click… Read More

In the mobile age, consumers are constantly bouncing between multiple screens multiple times daily. For marketers, this creates a virtually endless array of challenges and opportunities. When it comes to delivering targeted ads in video campaigns (one of the hottest trends in all of marketing today), you first have to identify where your core audience is at… Read More

 
 

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