The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in the news of late quite often, but a trend it is a trend and, in… Read More

If you’re one of the many mobile marketers in the U.S., there’s good news regarding the Hispanic demographic. Analysis of the 52 percent who are comfortable making mobile purchases shows that U.S. Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet. The research, conducted in August, discovered that approximately half of U.S…. Read More

The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR of 37.38 percent from 2014-2018. Driving the expected growth will be stronger… Read More

Although countless hotels and resorts have begun warmly embracing many aspects of mobile marketing and digital communications with patrons, the hospitality industry is finally thinking beyond messaging and exploring multiple cutting edge ways in which mobile can bring new convenience to the millions of travelers that pass in and out of hotel rooms annually. This week, Starwood… Read More

Fiksu is out with new data confirming what was largely anticipated — the tremendous impact of Apple’s iPhone 6 and iOS 8 on the cost of marketing new apps. September was a particularly expensive month for marketers looking to reel in or retain loyal app users. “Reaching an all-time high in September, the Cost Per Loyal User… Read More

Smartphone adoption in the United States is growing at a pace so brisk that many analysts are being forced to eat their words (and previous projections) calling for a much slower transition from feature phones to smartphones. According to the Mobile Marketing Association, all signs point to domestic smartphone penetration topping 80% within a decade. At present,… Read More

At no time in history have consumers been more inclined to make a sudden and otherwise unplanned purchase via mobile than they are today. Consequently, it comes as no surprise that effective mobile marketing is being credited with spurring an uptick in mCommerce. When provided with a valuable and relevant offer, enticement, coupon or invitation delivered via… Read More

For mobile marketers across the Middle East and Africa (MEA), there are now more bulls-eyes than ever within the emerging markets of MEA. The MEA handset market grew to its largest size in ten quarters in Q2 2014, expanding 27% year on year to total 64 million units, IDC confirmed this week. Not surprisingly, the majority of… Read More

 
 

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