Mobile phone users are on their smartphones for social media, navigation, video, retail, and music apps. Social media is the most popular with larger screens users, followed by navigation, video, retail, and music. Last year, Forrester Research’s annual report predicted that mobile software and mobile apps are destined to grow as consumers are now more inclined to… Read More

The percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high. A recently published global survey by FICO shows that 80 percent of people would like the option to use their smartphones to interact with health care providers. The predictive analytics and… Read More

Analysis of smartphone ownership and mobile purchases can turn up some interesting anomalies. For instance, a May, 2014 poll by IDG Global Solutions found that 78 percent of smartphone users in Asia-Pacific had made a mobile commerce purchase, compared with 70 percent in North America. Though smartphone penetration in Asia-Pacific is relatively low, the share of such… Read More

The “internet of things” is coming. Are you ready for future of “total connection”? The first line when it comes to the internet of things — IoT as it’s abbreviated — is, of course, businesses themselves. But if a May, 2014 study by Edelman Berland for GE is to be believed, while the majority of business executives… Read More

The Mobile Marketing Association recently announced the formation of what the organization is calling the first ever Mobile Location Data Accuracy Group. The focus of the group will be to “eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that… Read More

“Tech groups are laying big bets on mobile advertising as consumers’ attention shifts from print and radio to smartphones and tablets,” begins a recent story covered by the Financial Times. “But wagers such as Yahoo’s recent purchase of Flurry – said to be its biggest acquisition since Tumblr – are being laid on an emerging revenue stream… Read More

During last week’s mHealth + Telehealth World 2014 conference in Boston, Massachusetts, mobileStorm CEO Jared Reitzin was among the knowledgeable industry panelists discussing the future of healthcare technology. If health apps were more engaging and more fun, consumers would start using them in a heartbeat, Reitzin asserted during the conference. While big data is revolutionizing healthcare, strategies… Read More

Think the net is all about streaming videos and checking a friend’s Facebook status? That’s the least of it, if predictions come true. Actually, life could get very inter-connected, with just about everything imaginable wired to communicate with other things. In other words, while you’re checking that Facebook status, your cell phone is talking to your refrigerator…. Read More

 
 

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