Now several days removed from the end of the 2014 holiday shopping season, data is pouring in with regard to the mobile devices that dominated sales in the homestretch of the holiday shopping bonanza. But, alas, Flurry reported this week that Apple won the war for holiday sales with its market-leading iPhone. Per its annual exploratory tradition,… Read More

It’s that time of year again. Predictions are coming from every corner — and like all predictions, some will come true and others won’t. However, a recent report by Strategy Analytics’ Wireless Media Strategies (WMS) and Application Ecosystem Opportunities (AEO), suggests that “strong growth in mobile advertising spend, increasing momentum in the mobile payments sector, and the… Read More

Tablet ownership in the U.S. is surging at a pace even greater than that of smartphone ownership. In fact, tablets are growing at a faster rate than that of any other connected device, according to The NPD Group’s Connected Intelligence, Connected Home Report. As of the third quarter of 2014, there were 109 million tablets in use,… Read More

According to the latest industry data shared by Gartner, sales of smartphones in emerging markets exhibited the highest growth on record last quarter, spiking global smartphone sales to an unprecedented perch. Although worldwide sales of mobile phones to end users were flat in the third quarter of 2014, total sales of smartphones to end users grew 20.3… Read More

Everyone knows Apple was bound to profit from sales of the new iPhone 6 — not to mention the reverberations from iOS 8. Now Fiksu, Inc., a developer of award-winning mobile marketing technologies, has hard numbers showing some interesting impacts. “The Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top… Read More

The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in the news of late quite often, but a trend it is a trend and, in… Read More

If you’re one of the many mobile marketers in the U.S., there’s good news regarding the Hispanic demographic. Analysis of the 52 percent who are comfortable making mobile purchases shows that U.S. Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet. The research, conducted in August, discovered that approximately half of U.S…. Read More

The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR of 37.38 percent from 2014-2018. Driving the expected growth will be stronger… Read More

 
 

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