North American retailers have plenty of work ahead of them when it comes to integrating new technologies. A research report from Boston Retail Partners indicates that retailers need to improve their game in everything from multichannel to payments to mobile. “The most common mcommerce feature among retailers surveyed was a digital catalog, which 58 percent of respondents… Read More

What continent is positioned to become the next growth market for mobile? Look no further than Africa, according to a recently released report from Opera Mediaworks. Opera Mediaworks’ “Africa: State of Mobile Advertising” report contends that mobile will be the driving force behind the continent’s accelerating internet adoption. “Based on data from two of Opera’s core businesses,… Read More

The alarming findings of a new report indicate that the world’s foremost hotel and airline brands must do more on mobile to attract and retain loyalty from younger travelers. New insight gleaned from the Travel Demographics Report Series published by Strategy Analytics Travel Analytics service shows that the hospitality and travel industries are likely dropping the ball… Read More

Underscoring the need for company IT leaders to work in concert with company CMOs, Gartner is out with a new report that ties a direct link between IT and marketing in future enterprise success, By 2018, the report notes, CIOs who build strong relationships With CMOs will drive a 25 percent improvement. “Increasing marketing technology investments are… Read More

For mobile marketers, there have never been more bulls-eyes across Latin America than there are today. According to the latest industry data, the base of mobile phone users in Latin America has soared to approximately 400 million as of the end of 2014. Not surprisingly, a significant share of this base — one-third — resides in Brazil…. Read More

For some time, healthcare hospitals and providers have believed that instead of re-inventing a wheel, the “buy it” versus “build it” strategy with mobile apps worked best. But interestingly, the need for good mobile apps that satisfy the hospital’s patients, clinicians, and employees is outrunning the ability of the market to develop them. That’s the take from… Read More

The year that people “got mobile” was 2013 — and what a change 2014 brought, as marketers got wise to the amazing opportunities of mobile advertising. Not everything worked — but much worked well, indeed. According to a story on the past year as well as trends for 2015 in The Drum, for one thing native advertising… Read More

How are consumers shopping today? While retailers are struggling to provide a “unified shopping experience,” shoppers are handling things pretty well for themselves. “Consumers don’t think about online or offline—they’re shopping,” according to a new eMarketer report, “Omnichannel Trends 2015: Mobile Is the New Retail Hub.” True, the overwhelming majority of retail purchases are executed in stores,… Read More

 
 

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