How much should a small business spend on marketing? It’s a time-honored query, but there are no pat answers. So says Rhonda Abrams in a post for app.com (Asbury Park Press). “Throughout my years of working with small-business owners, ‘How much should I spend on marketing?’ is one of the questions I get asked the most. Is… Read More

Mobile is not only booming, it’s also growing faster than all other digital advertising formats in the U.S. now that advertisers are allocating more dollars to catch the eyes of a growing class of “mobile-first” users. According to BI Intelligence, there was once a big disparity between the amount of time people actually spent on their smartphones… Read More

According to the U.K.’s Marketing Magazine, a new report by PwC found that for the first half of 2014: Mobile ads grew 196% to £63.9 million, making it the fastest-growing digital advertising format. 9% of total mobile adspend is mobile video. This grew 68% to over £707 million, which is 20% of digital adspend and more than… Read More

As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What if you could target an audience and match them up with your company based… Read More

Where is local media in the U.S. going to make its money?  With the marketplace in flux and print revenues declining, more and more will be digital. That’s the conclusion of a recently released BIA/Kelsey report.  “U.S. Local Media Forecast 2015″ indicates online/digital will account for more than one-quarter of total local media revenues in 2015. BIA/Kelsey… Read More

What do consumer goods companies need to do? A just released study by Forbes Insights suggests that companies not using digital technologies to bolster marketing efforts will lag behind competitors. “The Race Is On: Keeping Pace with Consumer Goods Leaders in Digital Marketing and Technology” surveyed 125 C-level executives from large, global consumer goods companies in the… Read More

The “internet of things” is coming. Are you ready for future of “total connection”? The first line when it comes to the internet of things — IoT as it’s abbreviated — is, of course, businesses themselves. But if a May, 2014 study by Edelman Berland for GE is to be believed, while the majority of business executives… Read More

Digital marketing is the future when it comes to attracting shoppers to retail locations. That’s the vision of Alastair Lockhart, a UK-based marketing expert. “Smartphones and tablets have become a ubiquitous part of people’s lives, with shoppers now instinctively turning to their phones throughout the day for a multitude of reasons,” says Lockhart, according to RetailWeek. “Shoppers… Read More

 
 

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