The rise in data collection and analytics is leading more and more marketers to target specific consumers, not just the devices they use. Now that the market is shifting to mobile, the industry is working hard to advance the science and tech of cutting edge targeting and personalization of advertising campaigns. So far, advertisers like what they… Read More

Let’s be honest, the marketing world is rife with hyperbole. In fact, that’s pretty much what advertising is, exaggerated statements meant to attract attention and move people to take action. It’s no surprise then that, when the term ‘mobilegeddon’ first started appearing a few weeks back, it caught our eyes but didn’t exactly send us running for… Read More

Every marketer working on digital campaigns could learn from Chipotle. And not just that company, but a host of other Interactive Advertising Bureau (IAB) winners who took home 2014 awards for campaigns that rocked the money boat. To help others, IAB just put out its “What Works and Why: IAB MIXX Awards 2015 Insights Report.” The report… Read More

How are things evolving for programmatic mobile advertising? Well, it’s liked — even though too few are taking the plunge, according to a new Interactive Advertising Bureau (IAB) study. “Even though there has been a considerable trend toward programmatic online ad purchasing that has continued for several consecutive years, only a limited number of mobile marketing firms… Read More

North American retailers have plenty of work ahead of them when it comes to integrating new technologies. A research report from Boston Retail Partners indicates that retailers need to improve their game in everything from multichannel to payments to mobile. “The most common mcommerce feature among retailers surveyed was a digital catalog, which 58 percent of respondents… Read More

Digital marketing has finally turned the corner for a majority of U.S. small businesses. From social media ads to SMS marketing, domestic small business owners are now embracing online and mobile channels to an unprecedented degree with staggeringly impressive results to show for their efforts. “The small business landscape is one that is always changing,” reads the… Read More

The year that people “got mobile” was 2013 — and what a change 2014 brought, as marketers got wise to the amazing opportunities of mobile advertising. Not everything worked — but much worked well, indeed. According to a story on the past year as well as trends for 2015 in The Drum, for one thing native advertising… Read More

It’s the biggest quarter on record — for internet advertising revenues, that is. Revenues soared to an historic high in the U.S. of $12.4 billion for the third quarter of 2014, according to the latest IAB Internet Advertising Revenue Report. Data analyzed by the Interactive Advertising Bureau (IAB) and PwC US show that this was “the highest… Read More

 
 

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