The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in the news of late quite often, but a trend it is a trend and, in… Read More

According to a new installment of the BIA/Kelsey Local Commerce Monitor study, a majority (60.6 percent) of higher-spending small and medium-sized businesses rate search engine advertising and marketing (SEM, SEO, and pay-per-click) as an “extremely high” or “very high” priority for the next 12 months. The Local Commerce Monitor is an ongoing study of the advertising behaviors… Read More

The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR of 37.38 percent from 2014-2018. Driving the expected growth will be stronger… Read More

The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In other words, it’s huge. Digital marketing has forever and completely changed the way brands interact with consumers and, with social media, smartphones and tablets leading the way, there… Read More

Diss email? Think again. According to a new study conducted by Forrester, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration, and coordination do not occur consistently. The global research study, dubbed “The Road to Cross-Channel Maturity,” also found that marketers seasoned in email, more than any other digital… Read More

Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB). The report, prepared by PwC U.S., noted that this constitutes a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion. Maintaining the positive trajectory, second quarter… Read More

How much should a small business spend on marketing? It’s a time-honored query, but there are no pat answers. So says Rhonda Abrams in a post for app.com (Asbury Park Press). “Throughout my years of working with small-business owners, ‘How much should I spend on marketing?’ is one of the questions I get asked the most. Is… Read More

Mobile is not only booming, it’s also growing faster than all other digital advertising formats in the U.S. now that advertisers are allocating more dollars to catch the eyes of a growing class of “mobile-first” users. According to BI Intelligence, there was once a big disparity between the amount of time people actually spent on their smartphones… Read More

 
 

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