Digital marketing is the future when it comes to attracting shoppers to retail locations. That’s the vision of Alastair Lockhart, a UK-based marketing expert. “Smartphones and tablets have become a ubiquitous part of people’s lives, with shoppers now instinctively turning to their phones throughout the day for a multitude of reasons,” says Lockhart, according to RetailWeek. “Shoppers… Read More

Are marketing professionals prepared for the digital future? Because frankly — it’s here. In fact, we’d go so far as to say, “If it’s not going digital, it didn’t happen.” Marketing honchos are going to be losing ground if they don’t understand that the content that works today is streamed, mobilized, optimized, and analyzed through digital channels…. Read More

Most marketers have long known what a new report from Nielsen is now telling them; that mobile represents a huge opportunity for brand marketers. The only drawback at this point is simply that mobile is relatively young and, when it comes time to engage in mobile advertising, many marketers are still confused about best practices since they’re… Read More

Are marketers romancing or stalking their customers? It’s a worthwhile question and one that deserves an answer in this era of increasing data and growing personalization. Consider, for instance, today’s typical online prospect. She’s searching for a striped shirt for her son’s birthday. No sooner does she peruse the offerings at a couple favored brand web sites… Read More

The average conversion rate, according to Adobe’s recent Digital Optimization survey, is 2.6 percent. On the other hand, 20 percent of companies report a conversion rate greater than 4.5 percent. How do they do it? We mean those successful companies that are obviously doing something better to turn potential into reality, of course. Based on a global… Read More

In just over two weeks, Silicon Beach Fest 2014 kicks off in Santa Monica, California. And this year’s event is expected to draw scores of startup CEOs, accelerators, VCs, movie and music studio execs, agencies, developers, designers, and some of the biggest influencers from around the worlds of mobile technology, marketing, and social media. Commencing June 18th,… Read More

“Time and tide wait for no man,” goes the expression. Today, that old saw applies well to what’s going on in mobile advertising. While users have dramatically shifted to mobile, advertisers are having trouble making the switch — and that tide will not wait. That conclusion was at the heart of a recent report by Mary Meeker,… Read More

Analysts are predicting that, by 2018, spending on Real Time Bidding (RTB) will increase nearly three-fold to $12 billion, from just over $4.8 billion this year. A new report released earlier this month also shows that, in the RTB spending arena, the entertainment industry is definitely the dominant force and will be a major factor in its… Read More

 
 

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