What do consumer goods companies need to do? A just released study by Forbes Insights suggests that companies not using digital technologies to bolster marketing efforts will lag behind competitors. “The Race Is On: Keeping Pace with Consumer Goods Leaders in Digital Marketing and Technology” surveyed 125 C-level executives from large, global consumer goods companies in the… Read More

The “internet of things” is coming. Are you ready for future of “total connection”? The first line when it comes to the internet of things — IoT as it’s abbreviated — is, of course, businesses themselves. But if a May, 2014 study by Edelman Berland for GE is to be believed, while the majority of business executives… Read More

Digital marketing is the future when it comes to attracting shoppers to retail locations. That’s the vision of Alastair Lockhart, a UK-based marketing expert. “Smartphones and tablets have become a ubiquitous part of people’s lives, with shoppers now instinctively turning to their phones throughout the day for a multitude of reasons,” says Lockhart, according to RetailWeek. “Shoppers… Read More

Are marketing professionals prepared for the digital future? Because frankly — it’s here. In fact, we’d go so far as to say, “If it’s not going digital, it didn’t happen.” Marketing honchos are going to be losing ground if they don’t understand that the content that works today is streamed, mobilized, optimized, and analyzed through digital channels…. Read More

Most marketers have long known what a new report from Nielsen is now telling them; that mobile represents a huge opportunity for brand marketers. The only drawback at this point is simply that mobile is relatively young and, when it comes time to engage in mobile advertising, many marketers are still confused about best practices since they’re… Read More

Are marketers romancing or stalking their customers? It’s a worthwhile question and one that deserves an answer in this era of increasing data and growing personalization. Consider, for instance, today’s typical online prospect. She’s searching for a striped shirt for her son’s birthday. No sooner does she peruse the offerings at a couple favored brand web sites… Read More

The average conversion rate, according to Adobe’s recent Digital Optimization survey, is 2.6 percent. On the other hand, 20 percent of companies report a conversion rate greater than 4.5 percent. How do they do it? We mean those successful companies that are obviously doing something better to turn potential into reality, of course. Based on a global… Read More

In just over two weeks, Silicon Beach Fest 2014 kicks off in Santa Monica, California. And this year’s event is expected to draw scores of startup CEOs, accelerators, VCs, movie and music studio execs, agencies, developers, designers, and some of the biggest influencers from around the worlds of mobile technology, marketing, and social media. Commencing June 18th,… Read More

 
 

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