Here are the cold, hard facts for marketers looking to reach male consumers. A new report from the Interactive Advertising Bureau (IAB) has revealed that men are much more likely than women to do their shopping with their smartphones. It’s some anecdotal knowledge that has just become factual and actionable information. The new info from the IAB… Read More

By 2018, the worldwide web will be a busy place indeed. New research suggests that the number of internet users globally will be more than 3 billion in 2015, an increase of 6.2 percent in the coming year. About half the world’s population, or 3.6 billion people, will access the internet at least once each month by… Read More

What day will be the busiest holiday shopping day of the year in 2014? Put a big red circle around Monday, December 1 – aka “Cyber Monday” — per online retail giant Amazon. On this day, expect retailers to broadcast discounts and promotions in an effort to increase their share of online sales. How should retailers be… Read More

The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in the news of late quite often, but a trend it is a trend and, in… Read More

According to a new installment of the BIA/Kelsey Local Commerce Monitor study, a majority (60.6 percent) of higher-spending small and medium-sized businesses rate search engine advertising and marketing (SEM, SEO, and pay-per-click) as an “extremely high” or “very high” priority for the next 12 months. The Local Commerce Monitor is an ongoing study of the advertising behaviors… Read More

The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR of 37.38 percent from 2014-2018. Driving the expected growth will be stronger… Read More

The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In other words, it’s huge. Digital marketing has forever and completely changed the way brands interact with consumers and, with social media, smartphones and tablets leading the way, there… Read More

Diss email? Think again. According to a new study conducted by Forrester, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration, and coordination do not occur consistently. The global research study, dubbed “The Road to Cross-Channel Maturity,” also found that marketers seasoned in email, more than any other digital… Read More

 
 

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