TV commercials generate billions of dollars for TV networks, network affiliate stations, and cable channels across the nation each year. Their significant earning potential has always left TV commercials generating significantly more revenue than any other form of advertising. That is… until now. According to a new report by the Interactive Advertising Bureau, the increase in mobile… Read More

It’s been said that image is everything. Nowhere is this more apparent than in the world of digital advertising and content marketing. In fact, you could have the most interesting and informative blog in your field, but without an equally captivating or attractive corresponding visual, many readers will fail to ultimately discover the brilliant prose you’re cranking… Read More

It’s shaping up to be a banner year for digital advertising. According to freshly published industry data and projections issued this week, spending on ads across all connected devices (including mobile) will top $137 billion this year. eMarketer’s latest estimates of worldwide paid media spending puts digital spend up 14.8% over 2013 levels, setting up 2014 to… Read More

Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data volume attributable to video ads. Not surprisingly, such growth will be driven, in part, by such… Read More

The San Francisco Chronicle will now require all staff to undergo two months of intense training in digital and social media marketing. The innovative focus on social media and online marketing is sparking widespread conversion and consideration across the business world today. Mashable reports that SF Chronicle’s program is designed to encourage reporters to take risks and… Read More

It’s no secret that platform proliferation is rampant across the digital landscape, introducing valuable new opportunities for businesses and entrepreneurs to achieve, sustain, and even accelerate dramatic growth. But learning to market to the multi-platform majority is critical to this venture. And it’s the focus of a new report from comScore. The venerable name is digital measurement… Read More

It’s taken a singing competition to underscore the importance of measurable ROI. Last month I pointed out how mobile marketing really boosted the success of American Idol (whose parent company, FremantleMedia, is a mobileStorm client), much more so than traditional marketing. Specifically, I pointed to the record numbers of voters–the majority of whom had texted-in–who participated in… Read More

Last week, I explained  that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of consumers (we’re talking trillions!) want to spend time watching online video, and also because it’s becoming… Read More

 
 

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