Local traffic is always more targeted, and thus more likely to result in conversions. That is, consumers will more likely purchase what’s being offered to them. Always remember that you have this great advantage over national (and thus non-locally-friendly) businesses. If you missed my previous posts about local search marketing strategies, you can find them here and… Read More

The success of link building depends on who is doing it and how it is done. First, you need to understand the purpose of link building.  Many non-professionals don’t build links because they just don’t get the point. Some  people may  think that optimized links in their content can be unnatural or disturbing for readers. This might… Read More

I’m a maaan, baby! At least, in my writing I am. The other day I came across an application called Gender Genie, which allegedy can suss out if a writer is male or female by studying a piece of writing . I tested several of my own samples, from this blog and others, ranging in topic from… Read More

This article kicks off a series of posts on website usability. While SEO is great to bring people to your site, WU (website usability) will make sure they enjoy their stay and don’t leave right away. By focusing on WU, you will greatly increase conversions and sales since users always return, and will refer others to your… Read More

Universal search is here. Regular Internet users are enjoying it without even noticing that sometimes, along with the normal text results, they see links to news stories regarding their query; related images and videos; and even blog posts and books about what they were searching for. This is what universal search is about. It brings results in… Read More

Most sites have a “links page”; you have probably seen it many times. It links to other resources on the Internet considered useful or relevant, or with which the site exchanged links. However, most of the links pages out there are done wrong. Completely wrong. Why? They just list sites. That’s it. It’s a very long list,… Read More

There are continual discussions on the web about whether directory submissions are useful for SEO. I’ll add my thoughts to the mix: I think directory submission is a good strategy that should be a part of any SEO campaign. If it’s done right, it will get you rewarded with higher ranking and better traffic. Now let me… Read More

There are continual discussions on the web about whether directory submissions are useful for SEO. I’ll add my thoughts to the mix: I think directory submission is a good strategy that should be a part of any SEO campaign. If it’s done right, it will get you rewarded with higher ranking and better traffic. Now let me… Read More

 
 

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