We’re in the home stretch of 2014. And the trajectory of global smartphone shipments has become crystal clear. Juniper Research now estimates that the number of smartphone shipments will approach 1.2 billion this year. If you’re not keeping score at home, that’s an increase of 19% from 985 million in 2013. “The market is expected to be… Read More

Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before.” A new eMarketer… Read More

Deploying video in a mobile or digital marketing campaign is nothing new, yet the frequency and proficiency of video marketing efforts pale in comparison to the enthusiastic boom in mobile video consumption observed across the global landscape in recent years. Yesterday, Ooyala’s Q2 2014 Global Video Index Report revealed that mobile consumption exceeded 25% of all online… Read More

British brand marketers are pushing British consumers to the edge of their sanity. According to freshly published reports from across the pond, brand spam is out of control in the U.K. Of the roughly 11 billion emails presently unopened in British inboxes, we’re told that at least half are from brands. John Fleming, Webtrends Marketing Director EMEA… Read More

Thousands of businesses across the United States today are counting on social media to bolster their brand’s visibility and engage with consumers in a highly personal, and relevant way. Unfortunately, even if your business is doing “everything right” and completely by the book for effective Facebook marketing, for example, that still doesn’t mean Facebook is the best… Read More

Mobile phone users are on their smartphones for social media, navigation, video, retail, and music apps. Social media is the most popular with larger screens users, followed by navigation, video, retail, and music. Last year, Forrester Research’s annual report predicted that mobile software and mobile apps are destined to grow as consumers are now more inclined to… Read More

It’s a milestone achievement for smartphone market penetration in the United States. The latest data from comScore confirms that 173 million people in the U.S. owned smartphones (71.8 percent mobile market penetration) during the three months ending in July. This figure represents a 3 percent jump since April. Once again, Apple ranked as the top OEM with… Read More

Anyone else get super annoying SMS spam trying to sell sunglasses? Seems like this message comes once or twice a month. They use emoticons to turn an SMS message into something that resembles an email. They also do not send this as an SMS message via the SMPP protocol but rather they send it via SMTP, which… Read More

 
 

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