Brands say they like it, but too few are doing it. We’re talking about programmatic buying for mobile. And a new report from the Interactive Advertising Bureau (IAB) shows there’s a long way to go. The report suggests that although “more than three-quarters (76 percent) of brand marketers consider programmatic buying in mobile advertising to be an… Read More

It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad spending,” according to eMarketer. “By 2019, mobile ad spending will rise to $65.87… Read More

The Mobile Marketing Association has just released its newest report — the Smart Mobile Cross Marketing Effectiveness (SMoX) study — which makes a powerful case for the “economic value” of mobile. …The study assessed the economic value of mobile compared to traditional marketing channels by closely examining real, in-market campaigns from Coca-Cola, Walmart, MasterCard and AT&T. Based… Read More

Small businesses in the United States are poised to spend record sums on digital marketing this year. According to the latest industry data, businesses owners are feeling good about the new year. So if you were anxious about the state of small businesses in America, a new poll by the National Small Business Association (NSBA) should put… Read More

In 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015. The reason? Smartphones, for starters. Simple, and apps like PayPal and platforms like Apple Pay allow consumers to save their info and transform buying into pretty much a one-click… Read More

In the mobile age, consumers are constantly bouncing between multiple screens multiple times daily. For marketers, this creates a virtually endless array of challenges and opportunities. When it comes to delivering targeted ads in video campaigns (one of the hottest trends in all of marketing today), you first have to identify where your core audience is at… Read More

A recent Twitter survey conducted by Kantar Worldpanel ComTech, a global research expert in the telecoms field, unearthed some interesting observations. Kantar queried consumers in the U.S. and Great Britain about mobile use, tablet purchases, and more. What did the company discover? “We know that tablet sales are stagnant and that 79 percent of American (respondents) without… Read More

iOS is fast becoming a major contender to the global mobile crown in terms of device shipments and mobile OS proliferation. New data from Gartner published just yesterday indicates that worldwide sales of smartphones to end users had a record fourth quarter of 2014 with an increase of 29.9 percent from the fourth quarter of 2013 to… Read More

 
 

Choose your Industry

Select your industry to view the many features and services we provide for organizations like yours: