“While native advertising can’t really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it,” says Ben Plomion in a recent post at ClickZ. Plomion is talking about the fact that content marketing — the development and distribution of any type of media by… Read More

Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to recently released research by Direct Marketing Association (DMA) and Winterberry Group. “More than 40 percent of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4 percent who said the same in Q4… Read More

Spending on mobile advertising is soaring, but interestingly — considering the amount of time smartphone users hang on their devices — it could be much higher. While mobile spending is expected to leap 83 percent in 2014, many industry analysts see even more room for growth. That’s the conclusion of a new Wall Street Journal post on… Read More

In its Q2 report, Adobe confirms that U.S. marketers served by the company spent almost 9 percent more on search ads, compared to Q2 2013. Adobe estimates that spend for the year will increase up to 12 percent among all of its clients. A story covered at MediaPost says that an analysis of the U.S., U.K., and… Read More

For marketers it used to be a lot easier. Only a few years ago there was basically television and either laptop or PC computers and, on those three devices, they would engage with the vast majority of the population. It was exceedingly rare for a user to be engaged with more than one device at the same… Read More

A recent report from Mixpanel, a web and mobile analytics platform, takes a hard look at whether mobile ads are good for business — specifically, your business. “It’s no secret that ads are crucial for user acquisition and brand awareness; they’re a tried and true strategy for pulling in new cohorts, driving traffic and increasing conversions,” says… Read More

mobileStorm-owned blog, mHealthWatch — a daily resource for news and insight into the rapidly growing and evolving world world of mHealth and digital medicine — isn’t just reporting the headlines this week. It’s also making them. Healthcare IT Leaders, an award-winning consulting firm in the healthcare IT space, has just announced its selections for the Best Healthcare… Read More

Global advertising spending will increase 5.7 percent this year. It’s being driven by higher expenditure on digital and mobile marketing, according to a survey by eMarketer recently published at BDLive. The increase is the largest growth projection for global advertising spending since eMarketer began tracking the market in 2008. Total media spending could top $545 billion this… Read More

 
 

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