Digital marketing has finally turned the corner for a majority of U.S. small businesses. From social media ads to SMS marketing, domestic small business owners are now embracing online and mobile channels to an unprecedented degree with staggeringly impressive results to show for their efforts. “The small business landscape is one that is always changing,” reads the… Read More

This week, the Internet Advertising Bureau (IAB UK) released what it’s calling new guidelines that outline “good practice” in relation to the disclosure of advertising and marketing communications for native distribution formats online. So far, the IAB has dropped part one of the guidelines, which are designed to help the marketing industry provide more transparency to consumers… Read More

Television advertising is still a contender, but for anyone looking at the growth projections, digital ad spending is where it’s at for 2015. According to a recent forecast from Strategy Analytics, digital advertising in the U.S. will grow 13 percent in 2015. That would represent a 3.2 percent increase in total ad spend to $186.6 billion. “By… Read More

Content marketing is more than words. That’s the rote definition, but not the right one. At its best, content marketing is the way Internet-savvy companies cajole, inform, persuade, educate, empathize, and call to action. It goes without saying that content marketing was big in 2014. But it’s going to be even bigger in 2015. Citing information from… Read More

It’s that time of year again. Predictions are coming from every corner — and like all predictions, some will come true and others won’t. However, a recent report by Strategy Analytics’ Wireless Media Strategies (WMS) and Application Ecosystem Opportunities (AEO), suggests that “strong growth in mobile advertising spend, increasing momentum in the mobile payments sector, and the… Read More

It’s the biggest quarter on record — for internet advertising revenues, that is. Revenues soared to an historic high in the U.S. of $12.4 billion for the third quarter of 2014, according to the latest IAB Internet Advertising Revenue Report. Data analyzed by the Interactive Advertising Bureau (IAB) and PwC US show that this was “the highest… Read More

For years, the savviest of digital marketers have understood the correlation between message relevance and digital marketing ROI. Today, the role played by personalization in the campaign experience has grown just as important. Consequently, 2015 is expected to see a dramatic spike in personalized marketing from brands large and small. If you’re still not sold on the… Read More

Search engine optimization, like any other type of marketing tool or, for that matter, any tool, changes with the passage of time. Some changes are huge and create a paradigm shift while others are more subtle and sometimes almost unnoticeable. In 2014 there were a number of changes to SEO that, while not earth-shaking, did prove to… Read More

 
 

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