Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before.” A new eMarketer… Read More

Magna Global just cut its forecast for U.S. advertising revenue growth this year to 5.1 percent from 6 percent. That’s due to the fact that ad spending during the first half of 2014 was weaker than expected. But the media buying and research firm expects the market to bounce back in the second half of the year,… Read More

What do consumer goods companies need to do? A just released study by Forbes Insights suggests that companies not using digital technologies to bolster marketing efforts will lag behind competitors. “The Race Is On: Keeping Pace with Consumer Goods Leaders in Digital Marketing and Technology” surveyed 125 C-level executives from large, global consumer goods companies in the… Read More

Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), said late last year that responsive design will be more important than ever in 2014, particularly for brands and advertisers looking to generate more sales and brand loyalty through the mobile channel. She was right. Throughout the year,… Read More

Banner ads are going the way of manual typewriters and black and white movies. But there are new formats and tactics that make marketing in the digital age more relevant and effective than perhaps they’ve ever been. Entrepreneur’s Zach Cutler recently outlined one such strategy – going native with one’s online marketing and advertising efforts. Cutler cites… Read More

If there’s any doubt that data-driven marketing and online content personalization is the way of the future, the recent study produced by Econsultancy put those doubts to rest. It showed that business professionals in the digital industry want more, and superior, analytics in order to better tailor their content to the demands of consumers who, more than… Read More

Been dragging your feet on security measures for your website? Now may be the time to get serious about security. In a recent announcement at its own site (a much-discussed post that now boasts more than a thousand reader comments), Google revealed it will begin using website encryption, or HTTPS, as a ranking signal. According to TechCrunch,… Read More

“While native advertising can’t really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it,” says Ben Plomion in a recent post at ClickZ. Plomion is talking about the fact that content marketing — the development and distribution of any type of media by… Read More

 
 

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