Search engine optimization, like any other type of marketing tool or, for that matter, any tool, changes with the passage of time. Some changes are huge and create a paradigm shift while others are more subtle and sometimes almost unnoticeable. In 2014 there were a number of changes to SEO that, while not earth-shaking, did prove to… Read More

The Better Business Bureau is setting its sights on advertisers who are not in compliance with required privacy disclosures for their digital marketing campaigns. The BBB, however, is drawing particular attention to native ads. The organization’s Online Interest-Based Advertising Accountability Program just published a “compliance warning” this week noting that companies fusing Interest-Based Advertising (IBA) with native… Read More

The day is coming — and it looks like it’s just around the corner. Mobile is the story of the past couple years and many have been anticipating the day that mobile search surpasses desktop search as the go-to methodology. While we don’t the specific day yet, we can name the year: 2015, when we will “see… Read More

Everyone is talking about “content marketing” — that amalgam of articles, videos, native ads, and other nouveau marketing designed to more effectively engage consumers — but are marketers walking the walk, or just talking the talk? Because budgets, according to a recent story in AdAge, don’t show much accommodation for content marketing. “In a recent survey, 52… Read More

What SEO was yesterday is not what it is today. And it certainly isn’t what it will be tomorrow. The evolution of search engine optimization continues with each passing year, presenting new opportunities and challenges in the process. With SEO, change is inevitable (Google alone revises its algorithm hundreds of times annually). But as a comprehensive new… Read More

By 2018, the worldwide web will be a busy place indeed. New research suggests that the number of internet users globally will be more than 3 billion in 2015, an increase of 6.2 percent in the coming year. About half the world’s population, or 3.6 billion people, will access the internet at least once each month by… Read More

What day will be the busiest holiday shopping day of the year in 2014? Put a big red circle around Monday, December 1 – aka “Cyber Monday” — per online retail giant Amazon. On this day, expect retailers to broadcast discounts and promotions in an effort to increase their share of online sales. How should retailers be… Read More

According to a new installment of the BIA/Kelsey Local Commerce Monitor study, a majority (60.6 percent) of higher-spending small and medium-sized businesses rate search engine advertising and marketing (SEM, SEO, and pay-per-click) as an “extremely high” or “very high” priority for the next 12 months. The Local Commerce Monitor is an ongoing study of the advertising behaviors… Read More

 
 

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