Banner ads are going the way of manual typewriters and black and white movies. But there are new formats and tactics that make marketing in the digital age more relevant and effective than perhaps they’ve ever been. Entrepreneur’s Zach Cutler recently outlined one such strategy – going native with one’s online marketing and advertising efforts. Cutler cites… Read More

If there’s any doubt that data-driven marketing and online content personalization is the way of the future, the recent study produced by Econsultancy put those doubts to rest. It showed that business professionals in the digital industry want more, and superior, analytics in order to better tailor their content to the demands of consumers who, more than… Read More

Been dragging your feet on security measures for your website? Now may be the time to get serious about security. In a recent announcement at its own site (a much-discussed post that now boasts more than a thousand reader comments), Google revealed it will begin using website encryption, or HTTPS, as a ranking signal. According to TechCrunch,… Read More

“While native advertising can’t really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it,” says Ben Plomion in a recent post at ClickZ. Plomion is talking about the fact that content marketing — the development and distribution of any type of media by… Read More

Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to recently released research by Direct Marketing Association (DMA) and Winterberry Group. “More than 40 percent of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4 percent who said the same in Q4… Read More

In its Q2 report, Adobe confirms that U.S. marketers served by the company spent almost 9 percent more on search ads, compared to Q2 2013. Adobe estimates that spend for the year will increase up to 12 percent among all of its clients. A story covered at MediaPost says that an analysis of the U.S., U.K., and… Read More

For marketers it used to be a lot easier. Only a few years ago there was basically television and either laptop or PC computers and, on those three devices, they would engage with the vast majority of the population. It was exceedingly rare for a user to be engaged with more than one device at the same… Read More

Global advertising spending will increase 5.7 percent this year. It’s being driven by higher expenditure on digital and mobile marketing, according to a survey by eMarketer recently published at BDLive. The increase is the largest growth projection for global advertising spending since eMarketer began tracking the market in 2008. Total media spending could top $545 billion this… Read More

 
 

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