How much should a small business spend on marketing? It’s a time-honored query, but there are no pat answers. So says Rhonda Abrams in a post for app.com (Asbury Park Press). “Throughout my years of working with small-business owners, ‘How much should I spend on marketing?’ is one of the questions I get asked the most. Is… Read More

According to the U.K.’s Marketing Magazine, a new report by PwC found that for the first half of 2014: Mobile ads grew 196% to £63.9 million, making it the fastest-growing digital advertising format. 9% of total mobile adspend is mobile video. This grew 68% to over £707 million, which is 20% of digital adspend and more than… Read More

“Click baiting” is a term used to describe creative online headlines, or email titles designed to entice online or mobile readers to “click” to learn more. While click baiting was initially born to increase the success of legitimate online advertising, online scammers are now utilizing click baiting as a method of online identity theft. The Better Business… Read More

As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What if you could target an audience and match them up with your company based… Read More

Where do advertisers put their money these days? As it turns out, advertisers are loco for local. “Local advertisers are spending plenty on digital advertising campaigns, yet it’s only a fraction of what they spend on digital marketing services, which includes things like web hosting and online, mobile, and social media management,” according to a post at… Read More

Where is local media in the U.S. going to make its money?  With the marketplace in flux and print revenues declining, more and more will be digital. That’s the conclusion of a recently released BIA/Kelsey report.  “U.S. Local Media Forecast 2015″ indicates online/digital will account for more than one-quarter of total local media revenues in 2015. BIA/Kelsey… Read More

Is Google losing ground? That appears to be the logical conclusion in response to freshly published mobile search data. When it comes to mobile search , Google’s market share has dropped to 83.26 percent. Not surprisingly, both Bing and Yahoo continue to make incremental gains. To see for yourself, check out the ugly stats here. While Google… Read More

Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before.” A new eMarketer… Read More

 
 

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