The other day, a colleague and I were defending our thoughts on the most influential and disruptive technologies of the last 20 years.  The usual suspects came and went very quickly and with little debate.  TIVO … duh.  Touch screens … well it was actually invented in 1965 but it really became a staple of consumer devices… Read More

Master Mobile Marketing to Generate Demand Why?  Because if you generate the right demand, you’ll generate the right leads.

The following is a guest post from Forrest Knighton, Senior Director of Account Mgmt and support  for mobileStorm. Wouldn’t it be cool to have a half human car? You know, it could sense what kind of mood you’re in as soon as you got in and fastened your seatbelt; it would instinctively know what kind of music… Read More

We didn’t invent the term multi-channel marketing, but I can assure you mobileStorm was a first mover in this space. I can say for certain we were the first company in the U.S. to launch a self-service platform that provided six ways to communicate through the same interface (email, sms, video, voice, fax, and rss). We still… Read More

The following is a guest post from M.H. (Mac) McIntosh,  a business-to-business lead generation and marketing consultant who specializes in helping companies create demand, generate leads, and close more sales using the latest B2B marketing strategies, tactics, technology, and media. Please visit www.sales-lead-experts.com for more information. As effective as e-mail already is for B2B marketing, there is… Read More

 
 

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