A number of years ago, before smartphones and tablets were even invented, a marketing guru out of Philadelphia named Bob Gollwitzer said something that today’s modern digital marketer definitely needs to hear; “We [those in marketing] need to look at our PC screens as if they were televisions, and people do not read television, they watch it.”… Read More

Paul Greenberg, the so-called ”Godfather of CRM”  believes that the battle in advertising today is not between competitors but against consumer attention spans that are rapidly diminishing. Traditional “shotgun style” marketing just doesn’t work anymore and has pushed marketers to go to where consumers actually are getting together, listening or congregating in some way and then offering… Read More

The Mobile Marketing Association recently shared the results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile Video Committee, sought to provide mobile video performance insights to advertisers, agencies, publishers and third party video servers. And it did exactly that based on the insights gleaned in the new report summary…. Read More

According to what’s billed as a wide-ranging, data rich marketplace analytics report by AccuStream Research, in-stream and virtual video ad billings are forecast to log 24% growth in 2014, led by extensive monetization against broadcast and cable programmer inventory. Supporting this growth will be a stable of multi-screen media executions, brand-direct spend, mobile, social, internet music radio… Read More

Derived from statistics published in comScore’s latest Video Metrix report, Shutterstock recently produced a new video infographic titled “Show Me Something.” Exploring the power and potential of online video engagement in everything from mobile to email marketing campaigns, comScore’s data reveals that 61% of Americans watched an average of 397 online videos in the month of January… Read More

Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data volume attributable to video ads. Not surprisingly, such growth will be driven, in part, by such… Read More

Although Google is branching out into, well, everything, they proved in 2013 that they haven’t forgotten where they started; their revolutionary, game changing search engine. How did they prove it? When they released their new search algorithm, Hummingbird. Then they went a step further and bought DNNResearch, Wavii and Bahavio to augment it. All told, it amount… Read More

The one sure-fire way to know if your video advertising is working is to focus on metrics, something that can be as easy as tallying impressions or as involved as tracking audience reaction to ads across multiple screens. It’s not always easy, to be sure, but according to a new eMarketer report entitled Digital Video Ad Metrics:… Read More

 
 

Choose your Industry

Select your industry to view the many features and services we provide for organizations like yours: