Category: Video Marketing

From the moment you click on a link, you are privy to the variety of online entertainment turning your computer monitor into a visual media carnival. From Youtube to Vator.tv, there are numerous video sites reeling people in to watch their content. People can watch anything from a documentary on sea monkeys to people pitching their next big idea to potential investors. Videos are being uploaded at an overwhelming rate and there is no doubt in my mind this will not settle down anytime soon. In fact, it is pretty much been set in stone as the future of how we will view entertainment. So I guess the question is how do you want to make your mark on this video blank canvas, as paint by numbers or Picasso?

In the online video world, both paint by numbers and Picasso have their place. The web is large enough to mix commercial, narrative and artistic video simultaneously and harmoniously; that is what makes it so great. In this and the following posts to come, I will discuss everything from purchasing the right equipment to finding the right talent and even which video codecs and players work best. This information will help you on the path to the style of video you want to produce and put your name or company behind.

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We’ve already talked about the video marketing and even video seo before, so now I want to look at the major video-sharing sites a bit closer and actually share with my experience submitting content to them.

What I love about all the major video sites is that the upload/submit button is well-seen from any page or section of the site even if you are a complete newbie. They have done everything possible to make this process fast and easy.

The second great thing about these sites is that the entire video submission process is quite simple and user-friendly. Some video-sharing sites are made in a bit more complicated way than the others but in most cases it’s just a great experience to work with almost all of them when submitting video content. Most submissions are straightforward and painless.

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Remember how, before the writers’ strike, top TV shows would go on hiatus for months at a time while their scribes toiled over ways to make their programs better than ever? Um, yeah, that’s what’s happening with mobileStorm’s Outside The Inbox: Video Edition.

To that end, this week we’re offering new viewers the perfect way to get acquainted with our humorous online news program about digital communications, called OTIVE for short: A clip show combining some of the best stories of the past six episodes.

Hey, just be glad we’re not trying to fool you with a “best episode ever” line. You know, the way Seinfeld did with its “two-hour finale” made up of one official clip show followed by an allegedly new episode that was really just more clips cobbled together by a strange-even-for-Seinfeld barebones plot.

But while we won’t call this the “best episode,” this week’s video is sort of like a “best of.” And if you disagree, why, please leave a comment! We love that.

Check out OTIVE episode 7: /videos/Outside-the-Inbox-with-Jared-Reitzin-v126

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

Rightly or wrongly, Americans are often stereotyped as lazy, obese couch potatoes. Outside The Inbox: Video Edition does nothing to dispel the mythos.

This week, mobileStorm CEO Jared Reitzin calls out U.S. online users for not generating content like they do in other countries, pointing to reports that say they prefer downloading to uploading. He also notes how the American Idol generation would rather vote for president the way they do their favorite crooners—via text-message.

For those of you who haven’t seen Outside The Inbox: It’s an online spoof news show, hosted by our fearless leader and meant to be like a The Daily Show for digital marketing.

Check out the latest episode here; see mobileStorm’s entire video collection here.

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

But thanks to an overtaxed infrastructure, the profitable vein could shrivel

Everyone knows about the 1849 “gold rush,” when eager entrepreneurs from all over the world flooded California in hopes of striking it rich. In just six years, though, the rush was over, leaving in its wake a few millionaires but a lot more paupers.

The Internet is kind of the gold rush of the 21st century. eBay, iTunes, and video sharing site MetaCafe are all ways in which modern prospectors are making money (some a little, some a lot) online. Video, the hottest of Internet content, could also be the most lucrative. The New York Times yesterday reported that “how-to videos” could be the biggest revenue generator of user-generated vids: A Florida-based producer, whose clips are on varied topics like “how to turn a flashlight into a laser” and “how to simulate a gunshot wound,” earned more than $102,000 in a year from MetaCafe, which pays content owners according to how many views their videos garner.

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What do Finnish road trippers, SMS, and U.S. Senator Larry “Widestance” Craig have in common? Something about public bathrooms…

Meanwhile the impending recession, coupled with worse-than-expected revenues, can force most companies to cut back on things like holiday bonuses, paid overtime, and any staff that goes beyond a skeleton crew. But tightened belts at Google still comes out to “leading the good life” for the rest of us working shmoes….

Did the two preceding paragraphs have you scratching your heads? Then you obviously haven’t seen the fourth episode of Outside The Inbox: Video Edition-mobileStorm’s weekly online humor and news show that attempts to entertain as well as educate.

So check it out. The first one who posts a comment to this blog correctly answering the question about Finland and a certain senator wins… bragging rights.

/videos/

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

In the past we’ve talked about some more traditional ways on how to get traffic to your site. Today, let’s discuss some of the new ways to do this that have started to crop up over the past couple of years:

Non-Text Traffic:

This means traffic from videos, images, and photos. Video-sharing sites are highly popular as are image- and photo-sharing websites. If you optimize your content (videos, images, photos) you might rank high within such sites, which will drive more viewers to your content.

In addition, this can also drive more traffic to your site from the dedicated and major search engines. The more popular your videos or photos the greater the chance your content will turn up when doing natural searches. That’s your additional traffic. You need to take video and image/photo optimization seriously as search engines are paying much more attention to it and will continue to do so in the future.

Wiki Traffic:

This is traffic from knowledge and encyclopedia sites. We all know Wikipedia’s links do not matter for SEO anymore. Yet, they still bring lots of traffic, which still surprisingly comes from search engines. This happens because lots of Wikipedia articles are still coming up on the first positions in both Google and Yahoo! for many highly searched terms and thus the most clicked as well. Inside the article page, people who are interested in the subject are exploring it further by clicking the external links. That’s how they come to your site through the searches.

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Be prepared to get schooled in the ways of the digital marketing industry

The second episode of Outside The Inbox: Video Edition is now up and running: /videos/Outside-the-Inbox-Video-Edition-Episode-2-v119.

This week, mobileStorm CEO Jared Reitzin talks about women outnumbering men on the Internet; the proposed New York state law that would make use of online behavior data illegal without consumers’ consent; and the tidal wave of SMS spam that plagued Chinese cell phones recently.

In case newcomers don’t know, Outside The Inbox: Video Edition is mobileStorm’s weekly online “news” show in the tradition of The Daily Show and other comic news spoofs. Complete with humor that, well, pushes the envelope of good taste and corporate dignity. We hope to entertain as well as educate marketers who are new to the digital space—or who are just bored at work.

Enjoy!

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

Something to fill the void if strikes shut The Daily Show again

Regular readers of this blog know about mobileStorm’s leadership in digital marketing—as both a provider of services and as marketers ourselves. We’ve done it again, taking online video to new heights as we launch Outside The Inbox: Video Edition.

Planned as a weekly show, Video Edition joins the email newsletter, Outside The Inbox, as part of mobileStorm’s informational offerings that aim to help digital marketers learn about the industry—and aid them in improving their own digital messaging campaigns.

Does that sound boring? Don’t fret! Outside The Inbox: Video Edition offers mobileStorm’s unique, irreverent and (we hope) humorous take on the latest happenings in the industry. The show’s lofty goal is to be the Daily Show of digital marketing news. At least (the hope goes) you’ll be entertained while being educated. Kids don’t know they’re learning!

True, humor is subjective. What might be “hilarious” to one viewer might be “horrendous” to another. But eliciting opposing opinions goes with the territory of engaging an audience—something all marketers strive to do. Very soon, you’ll be able to comment on all our videos right on our video community site. For now, though, feel free to send your responses and reactions to this blog post.

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

Regular readers probably saw mobileStorm CEO Jared Reitzin’s video blog early this week, explaining our latest video services and endeavors.

Talk about great timing! Some brand-new reports prove that Internet video is ready to move from the bedrooms of wannabe filmmakers and into the boardrooms of companies that are serious about keeping their advertising fresh and relevant. We, of course, knew it all along.

The latest? Not content with just posting old episodes of Heroes, NBC has plans to create online-specific video for “ad categories,” according to an interview ClickZ conducted with the TV network’s chief digital officer, George Kliavkoff. Ad-specific video was the primary reason for NBC’s investment in driverTV, which was announced Monday.

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