Event Management Solution Case Study

mobileStorm Case Study

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Background

GotALife is a social networking start-up with an unusual objective: getting its users off the internet and into in-person interactions. The social network aims to bring people together according to their interests, such as bicycling, live music, body art, supporting sports teams, and meeting their friends’ friends. Users of GotALife have specific goals—getting to know the kind of people they really would want to spend time with and then meeting them offline.

Challenge

Despite its unique stance, because the social networking market is saturated, GotALife was having trouble attracting a large number of users.  The company initially got some coverage on tech blogs which helped it gain a few users, but not as many as it had hoped. GotALife execs needed an event management solution to grow their various contact lists and database about existing users in order to put together offline events. Such gatherings would please existing users and attract new ones (as well as appeal to advertisers and industry watchers).

Solutions

GotALife used mobileStorm’s event management solution, called RSVP Manager. mobileStorm gathers contact information into one database and deploys marketing campaigns via email, SMS messages on cell phones, voice calls to landlines, and notices sent to fax machines. mobileStorm allows a user to create and deploy several campaigns at once, all utilizing the same database. RSVP Manager helps companies plan their promotional events by allowing them to send invitations via both email and SMS at one time, ensuring their messages reach invitees wherever they are. It helps event organizers maintain a list of responses, as well as gather new data on both current and new subscribers. And Event Management Software ensures that invitees remember when and where an event will be.

Results

Because GotALife sent its invitations to a highly defined demographic, the company enjoyed a party that was not just well attended, but attended by people who were extremely interested in the social network. GotALife executives were able to network with potential new customers, possible new business partners, the tech media, and even a few interested investors.

The company signed up 100 new users who will likely tell their friends about GotALife’s site as well, gained new advertisers, garnered fresh press, and piqued VC interest in case it needs to raise a new round of funding.  In addition, the information gathered by RSVP Manager and mobileStorm greatly enhanced GotALife’s database. GotALife now has the means to:

• Engage in future marketing campaigns and target more relevant consumers than ever before.
• Quickly and easily tell people about its new features, promotions, and events.
• Tie its data into a single system that works on various media—GotALife uses just one platform to send campaigns and event invitations out on both email and SMS.