mobileStorm’s marketing communications manager, Eydie Cubarrubia, wrote the cover story for the November 28, 2007 issue of iMedia Connection. Titled “Brand winners in your Xbox,” the article explains how branded games for the console can further a brand’s sense of relevancy for consumers, in ways that mere in-game or pre-roll ads can not. The story appears both in iMedia’s print newsletter and online: http://www.imediaconnection.com/content/17480.asp