mobileStorm, a 13-year veteran of email, mobile, and social communication, announces the official release of the newest version of its healthcare messaging platform; unveils new capabilities that dramatically extend messaging for patient engagement.

Los Angeles, CA, March 1, 2013 – mobileStorm, Inc. (www.mobilestorm.com), one of the companies leading the charge in America for mHealth patient engagement, announced today that it has taken a significant leap forward with the latest version of its secure healthcare messaging platform, mobileStorm for Healthcare. mobileStorm for Healthcare clients and partners, can engage in relevant messaging and meaningful dialogs with their members. mobileStorm for Healthcare provides the ability to create and execute complex, condition-based, wellness programs, across multiple messaging channels.

“In other words, imagine a scenario where you have a beautiful and easy-to-use web-based (cloud) platform that enables you to quickly query your consumer data to find all Type 2 diabetic female patients over the age of 35, who have been a member for more than 3 years in the city of San Francisco”, states Joseph Shavit, VP of Products at mobileStorm. He continues “Then using our dead simple three-step campaign management tool, you can create a medication adherence campaign that allows you to message this population via multiple channels such as email, SMS, Push Notifications and our secure mobile messaging channel AppMail™, and create a series of rules around these messages that are based upon engagement, behavior, preference, date, and time. And get this, it’s conversational, so not only can we trigger a message if someone for instance hasn’t opened a message, or has clicked on a link with a message, but we can ask questions and provide responses based upon their answers. So to promote adherence, we could ask someone if they took their medicine. If they haven’t we could ask them why not? Did they forget or were they worried about the side effects? If it is the latter, we could send a follow up message and personalize that message with their doctor’s information, requesting that they call for more information. Or if they don’t respond to the message, deliver a Push Notification two days later reminding them to respond. The case studies are endless”.

The updated platform represents a huge step forward and is a major upgrade to mobileStorm’s messaging and communication code within the platform.

“I’m really excited,” said Jared Reitzin, Founder & CEO of mobileStorm. “We are at fifty percent smart phone penetration and headed towards eighty percent in the next few years. There is no better place to reach someone and influence behavior than on a device that never leaves our pocket. Our vision is simple; we are building the most intelligent messaging platform on the planet. Even though we have a ways to go before we can make that claim, its features like our multi-channel rules and dialogue engine, that is getting us closer to our vision. I think my team is doing some incredible, game changing stuff, and the best part is, it’s not all complex algorithms and code. As a client, or partner as we like to call them, you can see a picture of your account manager in the interface and with a click of a button chat with them, call, or email them. Its little things like this that I don’t believe the healthcare industry is used-to, yet it flows perfectly in line with our core value to provide Legendary Customer Service. We don’t just hand someone a technology platform and say “have a nice day”, we are with them every step of the way, helping them think about the incredible use cases they can create. We’re super busy helping payers, providers, pharmacies, and pharma companies, come up with all of the ways a communication platform like this can help them find new customers, reduce costs and provide an incredible user experience.”.

About mobileStorm
Based in Los Angeles, California, with more than a decade of email, mobile and social communication, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with the content that matters to them. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

Working closely with the Kony Solutions team, we rented a boat during the 2012 mHealth Summit in Washington D.C. The boat pulled up to the back of the hotel where we had our group load in for some dinner, drinks and dancing. There was a lot more talking then dancing going on. We held a contest and gave away prizes like the Kindle Fire HD and Apple TV. People had to answer ridiculous questions like “what decade was Madonna born in”. All-in-all it was a fun night and anytime someone asked me “where is your booth”, I just said “our booth is floating out back. Our booth is a boat”.

To check out the pictures, go here.

mobileStorm has been selected as the mobile messaging provider to increase Highmark’s member health, extend their outreach efforts.

Los Angeles, CA, March 20th, 2012 – mobileStorm, Inc. (www.mobilestorm.com) announced today that Highmark Inc., an independent licensee of the Blue Cross Blue Shield Association based in Pittsburgh, has officially partnered with them to implement a mobile messaging initiative to reach members, employees, group customers and the community at large. Highmark’s objective is to reach their audiences on mobile devices, which are a preferred communications channel, and ultimately impact the overall health of their members and the community as a whole.

Highmark is currently implementing campaigns to influence healthy behaviors for members and its own employee base. Highmark is also evaluating opportunities to use text messaging to reach group customers and the general community.

“We have always sought the most innovative and sustainable ways to elevate the health and well being of our members and our community as a whole,” said Paul Puopolo, Vice President of Business Innovation at Highmark. “Part of providing great services is listening to people and communicating with them via the channels that they prefer to use. Mobile messaging creates relevant, personalized and proactive communication that is critically important to elevating member health. mobileStorm is an experienced solution provider who shares our vision and desire to create a healthy and productive community.”

“Highmark is the largest insurer in the state of Pennsylvania, and their need for consumer communication is growing.  Our multi-channel communication platform will be able to facilitate their growth and the need to communicate with their members across multiple devices,” said Jared Reitzin, Founder & CEO of mobileStorm.  “We just hit the tipping point with smartphone penetration in the U.S. and in the next five years, we will see close to ninety percent adoption.  The smartphone is quickly becoming the hub of a consumer’s communication lifestyle.  If you look at communication costs for channels like direct mail, it can be as high as eighty cents per member per month and take up to a week to have your message read.  And even then you cannot be sure someone read your message.  Text messages cost ten times less, and on average are read within four minutes.  Other mobile channels like mobile apps and push notifications are seeing similar results.  There are many different types of consumer messages sent from older and less engaged channels, which can easily be ported over to digital for mobile distribution.  If we can lower costs for our clients and at the same time keep their members healthier by a higher level of engagement, then we’ve done exactly what we’ve promised the industry we would do.”

mobileStorm for Healthcare is a multi-channel healthcare messaging system that enables healthcare payers and providers to launch powerful one-to-many campaigns with a virtually limitless number of members.  The platform uses the channels that are most relevant and accessible to the public, the ones on their mobile devices, in order to influence a wide variety of healthy behaviors and dramatically reduce expenses.  These include SMS, email and push notifications as well as AppMail™, a cutting edge new channel that allows companies to communicate PHI via HIPAA compliant messages directly to a secure inbox on the members’ mobile devices.

To find out more about mobileStorm for Healthcare or HIPAA compliant mobile messaging please visit www.mobilestorm.com/healthcare.

About mobileStorm Inc.

Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, and Kaiser Permanente. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

About Highmark Inc.

Highmark Inc., based in Pittsburgh, is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans.  Highmark Serves 4.8 million members in Pennsylvania and West Virginia through the company’s health care benefits business and is one of the largest Blue plans in the nation.  Highmark has 19,500 employees across the country.  For more than 70 years, Highmark’s commitment to the community has consistently been among the company’s highest priorities as it strives to positively impact the communities where we do business.  For more information, visit www.highmark.com

mobileStorm, an 11-year veteran of mobile, email, and social communication, announces the release of mobileStorm 5.0, a powerfully designed, cloud-based communication solution for marketers and healthcare organizations.

Los Angeles, CA, Oct. 11th, 2011 – mobileStorm, Inc. (www.mobilestorm.com), a “communication powerhouse” according to the Ford Motor Company, announced today that it has officially released mobileStorm 5.0 (aka mS5), a new, cloud-based communication platform for healthcare payers and providers as well as marketers from a variety of industries.  “mS5 has been several years in the making,” says mobileStorm CEO & Founder Jared Reitzin. He continues, “We have studied where digital communication has been headed for the past decade. Now with the computing power of the cloud, enormous amounts of behavioral data can be crunched in real time, resulting in powerful recommendations that can enable any-sized business to reach the right person, via the right channel, at the right time. mobileStorm is working hard to make intelligent communication a reality, and mS5 is the first step towards that goal. Our mission is to create the most intelligent communication platform on the planet.”

mobileStorm’s offering represents the culmination of the company’s extensive experience servicing the messaging needs of major brands such as Humana, New Balance, and Kaiser Permanente.

Amazing User Experience

mobileStorm 5.0 focuses intensely on user experience. The system was designed with the Apple way of thinking that “less is more.” Designed to be a clear, simple, and easy-to-use tool for messaging, the cloud-based SaaS platform breaks the communication process down into three simple steps: plan, compose, and schedule. Front-end user experience technology such as HTML5 enables the “drag and drop” of many objects, screen slide transitions, and dynamic displays of data. An amazing user experience is incredibly valuable for the healthcare industry where typical enterprise software systems are bulky, ugly, and difficult to use. Mr. Reitzin continues, “We want our healthcare partners spending more time on keeping their consumers healthy and less time trying to figure out how to create and send messages.”

Integrated Communication

“The first phase to achieving our mission of communication intelligence is to ensure our clients can communicate with their customers over multiple channels; and we needed to make sure that the channels were not in their own silos,” says Mr. Reitzin. “With mS5, adding another channel to a single campaign is as simple as clicking a new tab. Imagine being able to run an SMS poll alongside an email offer, and both messages are working together to influence your customers to act. We spent two months alone validating how to provide a multi-channel campaign experience in three steps.”

Advanced Reporting

In the same way that multiple channels of communication have been integrated into a campaign creation experience, mobileStorm took an integrated approach to reporting. A client sending out an email and SMS campaign at the same time can view an integrated dashboard for detailed reports such as open and click-thru rates, message failures and reasons, complaints, and unsubscribe data.  mobileStorm’s goal, Mr. Reitzin said, “is to save our clients time and give them what they want–one screen with all of their important information in one place.”

Additional Features:

mobileStorm 5.0 also supports campaign goal-setting, advanced audience segmentation, message personalization, social media integration with Facebook and Twitter, advanced list management, as well as tightened security and one-click customer service. For its enterprise healthcare customers, mobileStorm received its HIPAA compliance in June of this year.

To find out more about mobileStorm 5.0, please visit www.mobilestorm.com/ms5.

About mobileStorm

Based in Los Angeles, California, with more than a decade of mobile and email messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, and Kaiser Permanente. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

mobileStorm builds on the success of its industry-leading mobile resource blog MobileMarketingWatch.com to offer a new one-stop resource for the growing mHealth industry.

Los Angeles, September 22nd, 2011 – mobileStorm (www.mobilestorm.com), the leading Communication Service Provider (CSP), today announced the launch of mHealthWatch.com, a new online resource dedicated entirely to the mobile healthcare (mHealth) industry.  mHealthWatch.com was created to provide relevant news, industry commentary, and insight into both the fast-paced mHealth market and the broader healthcare IT market, as well as to showcase new technology, innovations, and the companies and startups powering their evolution into the mobile space.

As the mobile healthcare segment continues to evolve and expand at an ever-increasing pace, mobileStorm has recognized the need for an authoritative and independent voice in the marketplace to guide professionals at healthcare organizations of all types as they continue to investigate the options available to them and their members today.  mHealthWatch.com produces content geared not only to healthcare organizations looking to leverage the mobile channel, but also to consumers who will benefit most from the many advantages mobile healthcare brings. Topics include technology, security, regulation such as HIPAA, as well as best practices for implementing successful changes within any type of organization.

“mobileStorm has a long history of contributing content as well as giving a voice to thought leaders in the industries that we serve. We created mHealthWatch.com in order to continue that trend and provide an editorially-independent resource to better serve the fast-paced and quickly evolving mHealth market,” said Jared Reitzin, founder and CEO of mobileStorm.  “In the same way we grew MobileMarketingWatch.com into the industry-leading publication it is today, we hope the healthcare industry will embrace and engage with MHW in the same way.”

News, insight, and commentary are available at mHealthWatch.com, or via an RSS feed and daily email newsletter at mHealthWatch.com/subscribe.

About mobileStorm

Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, and Kaiser Permanente. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

mobileStorm releases a comprehensive guide for mobile-enabling electronic health record, chronic care management and other healthcare IT systems.

Los Angeles, August 22, 2011 – mobileStorm (www.mobilestorm.com) announced today that it has released a new guide entitled, “Making Healthcare Mobile” focused on extending healthcare into the mobile realm.  This guide presents a detailed, step-by-step guide for mobile enabling virtually any healthcare database.

Topics include a history of healthcare’s evolution into mobile, industry rules and regulations, best practices, secure messaging solutions, project overviews, a step-by-step guide to rolling out a program and much more.  As the first technology company to launch a fully HIPAA compliant mobile messaging platform that can be incorporated into any smart phone app, mobileStorm explains how virtually any organization can mobile-enable their IT systems.

“As we get further along in our goals of helping our clients save money and keep their members healthy, we are discovering that many organizations have a similar set of questions, concerns and apprehensions with regards to recent industry trends, regulations and capabilities.” said Jared Reitzin, Founder & CEO of mobileStorm. “At our core, we consider ourselves to be educators here at mobileStorm so we decided to create a resource for any organization that could benefit from our experience.  This guide is not a sales pitch for our platform, but rather a simple, easy to understand resource that can be used by virtually any organization working in the healthcare industry today.  It’s easy enough to understand that it could be used as a refresher on industry trends, but detailed enough to use as a launching point for an enterprise wide rollout.”

mobileStorm is continuing its trend of providing detailed and strategic information to any organization that will find it useful. This guide is available at no charge by visiting www.mobilestorm.com/pr-healthcare-guide.

About mobileStorm

Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, and Kaiser Permanente. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

mobileStorm adds new talent to its executive team to boost its internal capabilities in Client Services, Product Development, and Sales Management.

Los Angeles, May 24th, 2011 – mobileStorm (www.mobilestorm.com), recently celebrating 11 years of mobile communication services and technology, announced that it has added three new members to its executive team. These associates build on the leadership of mobileStorm’s CEO, Jared Reitzin, and create two new department heads for Product Development and Client Services, as well as create new leadership in Sales.

The most recent addition is Gary Holderby, who joined mobileStorm as Vice President of Client Services in January. In the first quarter alone, Gary has improved revenue from client retention by 40% over the same quarter in 2010. His impressive performance at mobileStorm is a result of 25 years of leadership experience in customer service, strategic accounts, professional services, and operations. Prior to joining mobileStorm, Mr. Holderby served as Director of Client Services for The CMI Group, a financial services company servicing multiple industries including both healthcare & entertainment.  Before CMI, Gary enjoyed a 13-year career with Qualcomm where he held multiple key management roles in early phase development of world-class mobile messaging strategies for their Client Services department. He attended the University of Texas at Arlington and earned a degree in Business Management with a minor in Economics.

Also joining the mobileStorm executive team with a nice blend of Fortune 100 and start-up experience is Joseph Shavit, who is coming on board as Vice President of Product Development. Mr. Shavit has over 18 years of executive-level experience in product management, marketing, and business development within a wide variety of industries including media, retail, consulting, and technology. Joseph is an entrepreneur at heart and was the founder of Canadian Apartments for Rent Online, eventually growing it to the largest online apartment searching service in Canada and an acquisition by Shelter Canadian Properties Limited in 1998. Joseph is a certified SCRUM product owner and attended the University of Manitoba, Canada, receiving an undergraduate degree in Physics and a Masters in Business Administration.

As another major addition to its management team, mobileStorm has promoted Beth Spiegel to Vice President of Sales. Mrs. Spiegel has over 18 years of expertise in sales management, operations, organizational development, talent management and leadership, with industry experience across finance, retail, hospitality, and technology. Prior to joining mobileStorm, Mrs. Spiegel held management roles at companies such as Starwood Hotel and Resorts, Hong Kong Shanghai Banking Corporation (HSBC), Petco, Morgan Stanley, and Limited Brands. She attended the University of California, Santa Barbara and Antioch University, receiving her undergraduate degree in Psychology and her Masters in Organizational Management

“Gary, Joseph, and Beth are the type of leaders that quickly and effectively execute huge change within organizations, and our clients are already seeing the benefits of their skills,” said Jared Reitzin. “Our new executives come from a variety of industries and have impressive track records in leading their teams through periods of fast growth and the growing pains that result. We have a very clear plan of where we are going and all three of these accomplished executives do a wonderful job at clearly articulating our vision and clearly architecting its execution. With Gary, Joseph and Beth aboard, I am excited to see how much faster we can accomplish our mission of helping our clients communicate with as much relevancy as possible so that they can reach their organizational goals.”

About mobileStorm

Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, and Kaiser Permanente. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

mobileStorm, an 11-year veteran of mobile messaging, announces “mobileStorm for Healthcare,” a patent-pending platform for Healthcare Payers, Providers, Software Solutions and Mobile App Developers, enabling the secure sending of PHI to smart phones.

San Diego, CA, May 11, 2011 – mobileStorm, Inc. (www.mobilestorm.com) announced today at the WLSA Convergence Summit the official release of “mobileStorm for Healthcare,” a secure mobile messaging platform that allows HIPAA-compliant transmission of PHI (Protected Health Information) to members and patients via mobile devices and smart phones.  mobileStorm has developed this capability in response to the healthcare industry’s need to control escalating expenses in the U.S., which totaled $2.5 trillion, or 17.3% of our national GDP, in 2009 alone. Recent widespread technological adoptions such as EMRs (Electronic Medical Records) are assisting healthcare organizations by bringing their processes into the modern age. The mobileStorm for Healthcare platform can “mobile-enable” any system. The communication tools that mobileStorm provides improve the efficiency of treatment and improve the outcomes for providers, while reducing costs to the health plans through lower utilization.  The key to reducing utilization is through adoption of wellness programs and prescription adherence.

mobileStorm for Healthcare is a straightforward solution, allowing any developer or IT department to integrate with the mobileStorm for Healthcare API (Application Programming Interface) which can power secure communication between systems such as EHR, EMR, and disease/appointment management tools. The API automates the delivery of AppMail™ messages which utilize AES-256 encryption. AppMail™ can deliver individual health notifications (presentable HTML or plain text) in a one-to-one or one-to-many fashion. In addition, the API delivers real-time analytics on important metrics such as who has read a message and for how long. AppMail™ is delivered to a secure inbox that can quickly be created using mobileStorm for Healthcare’s SDK (Software Development Kit).

The API also enables transmission of Push Notifications and SMS messages in order to utilize cross-channel communication strategies that drive higher response rates. mobileStorm for Healthcare takes a member-centric approach by allowing people to log into any web-connected device containing the organization’s mobile app or mobile site and securely access their inboxes and PHI messages. For organizations without a mobile app or site, mobileStorm offers custom solutions.

“We have been providing communication solutions for over 11 years and in the healthcare vertical for the last three years. We firmly believe that mHealth technology represents the most important social, cultural, and business impact that mobile technology has produced to date,” said Jared Reitzin, Founder & CEO of mobileStorm. “As a Communication Service Provider (CSP), we have worked with thousands of clients in hundreds of different industries which has given us a unique perspective of how mobile affects an individual’s behavior. All of us are patients as well as members, so it’s exciting to see the healthcare industry realize the massive impact that mobile can have on our behavior.”

As part of the official launch of mobileStorm for Healthcare, Humana has agreed to become a Beta customer in order to strengthen their efforts to help Humana members achieve lifelong well-being. Christopher Nicholson, Humana’s director of strategic communications, says “Humana is excited about the messaging capabilities that the secure mobile messaging center will bring us.  This partnership will allow us to deliver on multi-channel goals where we have not had a solution in the past. The ability to reach members ‘where they are’ with relevant, personalized and proactive communications is critically important.  mobileStorm is a wonderful mHealth vendor who truly wants to help us succeed.”

Mr. Reitzin continues, “mobileStorm for Healthcare represents the culmination of our experience, and we are confident that it is the most advanced HIPAA-compliant mobile platform available. Our company’s mission is to help our clients communicate with as much relevancy as possible, and with this new offering, I believe we are one step closer to completing our mission.”

mobileStorm for Healthcare is being unveiled and demonstrated at the WLSA Convergence Summit in San Diego, California, on May 12, 2011.  For more information on this event or to schedule a meeting with a mobileStorm representative, visit www.mobilestorm.com/wlsa.

To find out more about mobileStorm’s patent-pending mHealth platform or HIPAA compliance, which will be complete in June 2011, please visit www.mobilestorm.com/healthcare.

About mobileStorm

Based in Los Angeles, California, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Humana, NASCAR, American Idol, and Kaiser Permanente. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevancy as possible, allowing everyone to win, from the ISP or carrier who delivers a message to the consumer who desperately wants to engage with content that matters. mobileStorm backs up their web-based technology with expert advice and legendary customer service that drives ROI for its customers.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.2 million medical members, 7.1 million specialty members, and operates more than 300 medical centers and 260 worksite medical facilities. Humana is a full-service benefits and well-being solutions company, offering a wide array of health, pharmacy and supplemental benefit plans for employer groups, government programs and individuals, as well as primary and workplace care through its medical centers and worksite medical facilities.

Over its 50-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.

mobileStorm releases App Accelerator, a unique product that helps companies increase  adoption of their mobile app for devices running iPhone OS, Android, & Windows Mobile. .

Los Angeles, March 24th, 2011 – mobileStorm (www.mobilestorm.com) announced today that it has released its new App Accelerator product.  App Accelerator enables organizations that have developed a mobile application to dramatically increase their download rates, either during the initial launch of the app or after the app has already gone live.

App Accelerator provides businesses a unique and creative way to identify which mobile operating systems their subscribers are using. With this valuable data, mobileStorm helps its clients communicate with their subscribers, serving up a URL to download an app instantaneously and directly to their device.   mobileStorm provides detailed reporting on the effectiveness of the service, such as number of subscribers reached, number of clicks, and number of installs of each mobile OS.

“We love creating new and innovative ways to make messaging more relevant for our clients and their subscribers,” said Jared Reitzin, Founder & CEO of mobileStorm. “App Accelerator has received very positive feedback. With Apple’s App Store approaching 400,000, clients have expressed frustration with trying to get exposure. The largest ROI comes from communicating with people in the way they wish to be reached. As a Communication Service Provider (CSP) it’s our job to help our clients communicate with as much relevancy as possible, which is why we provide a multi-channel communication platform and launch products like App Accelerator.”

App Accelerator cuts through the noise and drives results.  Find out more about mobileStorm’s App Accelerator and other products by visiting www.mobilestorm.com/app-accelerator.

About mobileStorm

Based in Los Angeles, with more than a decade of email and mobile messaging experience, mobileStorm has delivered billions of messages on behalf of thousands of premier customers such as Overstock.com, NASCAR, American Idol, and Kaiser Permanente. As a Communication Service Provider (CSP), mobileStorm’s mission is to help companies communicate with as much relevance as possible, that way everyone wins; from the ISP who delivers email, to the consumer who desperately wants to engage with messages that mean something. mobileStorm backs up their web-based technology with expert advice, and legendary customer service that drives ROI for its customers.

mobileStorm releases a comprehensive analysis of the mobile healthcare technology trends and innovations that will be making waves in 2011

Los Angeles – mobileStorm (www.mobilestorm.com) announced today that it has released its 2011 mHealth Report.  This report presents a detailed analysis of emerging and established mobile healthcare technologies and the ways that healthcare partners will be using them.

Topics include mobile health monitoring, telemedicine, mobile medical equipment, RFID, health & fitness applications, secure mobile messaging, electronic medical records (EMRs), social health communities, smartphone applications, personal health records (PHRs) and much more.  As one of the premier solution providers in the healthcare industry, mobileStorm adds its own analysis of the many concepts, technologies, applications and platforms that exist; as well as barriers to expansion and future trends.

The report goes into great detail regarding all of these categories and gives concrete data that anyone working in the healthcare industry can use.  For example, it provides specific case studies on how national healthcare organizations have reduced expenses related to major medical conditions by as much as 77 percent.  It also explains how smaller practitioners have increased the service provided to their patients while stabilizing their bottom lines; all using mHealth technology.

“We really enjoy developing and sharing our industry research. We saw a lot of success with our 2010 Mobile Marketing Report” said Jared Reitzin, Founder & CEO of mobileStorm. “These deep industry dives help us plan for future product developments, and enable us to work with some world class companies.  With this report specifically, I am very encouraged by the data, as it shows the massive potential that mobile has in the Healthcare space. There are a lot of high walls to climb, maybe more like mountains, but there is so much opportunity for so many companies that it’s very inspiring.  I am excited to share this definitive guide to where the mHealth industry is going and what it will become.

As a thought leader, mobileStorm is continuing its trend of providing detailed and strategic information to any organization that will find it useful. This report is available at no charge by visiting www.mobilestorm.com/2011-mhealth-report.

About mobileStorm

Based in Los Angeles, with more than a decade of email and mobile messaging, mobileStorm represents thousands of premier customers such as Overstock.com, NASCAR, American Idol, and Kaiser Permanente. mobileStorm provides a turnkey SaaS email, mobile and social communication platform. mobileStorm has created the most complete solution available while providing expert advice, legendary customer service, and communication technology that drives ROI, and cuts costs for its customers.