mobileStorm Announces a New Whitepaper: How to Choose an SMS Vendor, a 30-Point Checklist.

White Paper Provides Key Criteria for Selecting the Best Suited SMS Vendor to Reach and Build an Audience

Los Angeles, October 20, 2009 – Celebrating 10 years in business, mobileStorm (www.mobilestorm.com) today announced its new white paper, “How to Choose an SMS Vendor: A 30 Point Vendor Selection Checklist.” While most types of businesses currently use SMS to capture the awareness of customers or audiences, very few are familiar with integrating SMS into a marketing or CRM strategy. By choosing the right SMS vendor, company leaders will better understand how to strengthen their businesses, generate ROI, and reduce the risk of damaging their brand. mobileStorm is placing its published guide on the company’s web site and it can be downloaded at  http://www.mobilestorm.com/resources/digital-marketing-white-papers/whitepapers/choose-an-sms-vendor/

While the white paper addresses introductory questions such as, “What is SMS?” and “What Should Be Most Important?” [when choosing an SMS vendor], the meat of the guide is the checklist in which mobileStorm defines the selection process and provides valuable criteria in three separate categories: Expert Advice, Technology & Product Features, and Account Management & Customer Service. To ensure a company has thoroughly covered all its bases when making a selection, the goal is to have all 30 points checked off before making a final, educated decision.

“Companies don’t always realize that by not following specific rules and guidelines when implementing SMS into a business strategy, they will not only waste time and money, but their SMS campaigns can have the opposite effect of their intended purpose and actually damage the company’s brand,” said Jared Reitzin, CEO and Founder of mobileStorm. “SMS is an incredibly effective tool to incorporate into a company’s marketing strategy, but taking the time to be educated about the process and the options that are out there is just as valuable, if not more.”

Ultimately the objective is to end up with a performing solution that’s a good fit for the company at hand. To maximize a company’s likelihood of receiving a performing solution, a process must be applied to avoid unfortunate drawbacks. mobileStorm’s checklist is meant to point company decision-makers to the best SMS vendor match available. SMS marketing strategies have proven to be extremely successful in building a loyal customer following and by evaluating the criteria presented in the mobileStorm checklist, the choice will be a clear one.

About mobileStorm

Based in Los Angeles, with more than 10 years of digital marketing experience, mobileStorm’s mission is simple: Provide personalized customer care and expert advice for email and mobile marketers.

Having successfully delivered more than 3 billion messages on behalf of thousands of premier customers such as Overstock.com, Cesar Millan, American Idol, Kaiser Permanente, Qantas Airways, and Ashley Furniture HomeStore, mobileStorm is at the forefront of the digital marketing revolution. As a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services, mobileStorm has created the most complete digital marketing solution available while providing expert advice, personalized service, and marketing technology that drives ROI and revenue lift for mobileStorm’s customers.

Find out more by visiting www.mobilestorm.com.

CTIA IT: Bad economy gives mobile marketing a boost

Oct 9, 2009 2:15 PM, By Sarah Reedy

Mobile marketing vendors are achieving growth as brands reevaluate their ad campaigns with a focus on mobile

SAN DIEGO, CALIF. – Mobile is coming out ahead as brands reevaluate their advertising budgets. The mobile advertising and marketing market has been a long time in the making, but vendors at the CTIA IT & Entertainment show say it is making progress – thanks in large part to the bad economy. The recession has helped make a case for mobile as brands move away from generic campaigns to more personalized, relevant marketing tactics.

According to the Mobile Marketing Association, no company spent more than $200,000 to advertise on mobile last year, but that has quickly begun to change. As of March, Land Rover and Jaguar became the first to invest in multimillion dollar mobile campaigns and many other brands are following in the car makers’ footsteps and exploring new forms of mobile interaction.

“The majority of campaigns run in messaging today,” said Kristine van Dillen, director of industry initiatives and partnerships at the MMA. “Messaging is where brands are spending most of their money then banner ads then applications.”

There is lots of interest in applications, created by the iPhone, van Dillen said. The distribution has become easier as has discoverability with new storefronts popping up. In-apps are still a challenged form of mobile marketing, however, as fragmentation and unsteady business case affect the industry. Ads within apps aren’t always the best experience too, David Ko, senior vice president of Yahoo Mobile, acknowledged in a CTIA Keynote address. They often open the browser and kick a user out of the app they were using. As part of its expanding mobile strategy, Ko said that Yahoo is taking advantage of HTML and its relationships with advertisers to integrate ads into the apps in as seamless and unobtrusive a way as possible.

While developers are still working out the kinks with app ads, search and SMS are two areas that continue to grow. Google this week expanded its mobile search platform, AdSense, enabling it on a slew of new handsets, including the iPhone, Android and Palm webOS phones. According to Google, the goal is to enable mobile publishers to earn money and fund more web content and mobile-specific sites.

Multiple vendors are banking on SMS messaging campaigns, one of the first iterations of mobile marketing, as well. The size of the market in the US will grow from $718 million in 2009 to $2.2 billion in 2010, according to Juniper Research. Mobile ad vendor OpenMarket responded to that opportunity with the launch of its SMS-Advertising service this week. The service connects text content providers with a host of targeted ads to embed in their messages.

VeriSign also announced this week that its Messaging and Mobile Media division is teaming up with iLoop mobile to provide an SMS marketing solution directed at enterprises. It already includes HP as a customer using the integrated platform to power mobile marketing campaigns to its 80 million Snapfish users. iLoop Mobile and VeriSign are targeting enterprises of all sizes, as well as advertising and direct marketing agencies, media, entertainment, professional sports and Web entities.

Another vendor, mobileStorm, now in its tenth year of business, got its start in SMS campaigns for the music industry. The company has since moved away from music to focus on a marketing and email campaigns for a host of customers, ranging from Overstock.com to retail stores to Kaiser Permanente. CEO Jared Reitzin said the mobile concept has taken on like wildfire in a lot of industries, while others are still approaching it with caution. mobileStorm does three-month pilot programs with these customers to help them shape their mobile strategy, and Reitzin said there is always an education element in the process. Even so, the company has seen consistent growth in the last year as brands that may be scaling back their overall ad budget move away from standard blast marketing campaigns and towards digital marketing for the targeting and real-time reporting it can provide.

“Traditional media is down so much that brands want something new,” added Lee Durham, CEO of Local Solutions Network (LSN). “There’s a groundswell; it just makes sense.” LSN provides localized content and ads to its brands and partners with all the major carriers to have their content syndicated on mobile. Durham said the company is working with the carriers on adding location to advertisements, but is still in the discussion phase right now.

There are still challenges in the mobile marketing, including the lack of a strong method of tracking mobile ad metrics, but van Dillen said the MMA is tacking this with a two-pronged approach that looks at both ad measurement and industry metrics.

“We have all these mobile marketing channels we are looking at, and different brands care about different metrics,” van Dillen said. “It goes so much further than just an impression. We are working with the [Media Rating Council] to establish the global market guidelines, which will be published mid-next year.”

The guidelines will have a baseline requirements for how to measure basic elements in mobile, including banner ads and click-throughs, as well as technical details on how to measure impressions. Some issues the MMA is tackling include whether impressions should be measured on the client or server side, when a message is sent, delivered or read, and how to best capture and report engagement.

mobileStorm’s Go and Pro Release Gives Businesses a Clear Path to Becoming Expert Digital Marketers

Los Angeles, Aug. 24th, 2009 – mobileStorm (www.mobilestorm.com), celebrating 10 years of digital marketing services and technology pioneering, today announced its new “Go” and “Pro” product packages for online marketers. MobileStorm’s Go and Pro tremendously simplify email and SMS marketing for businesses new to digital marketing, as well as for sophisticated managers looking to reach the highest levels of performance.

With more than three billion messages sent combined with a decade of email and SMS service experience for businesses ranging from casinos to reality television to healthcare giants, mobileStorm identified a dominant need: Customers reap a huge benefit from personalized advice and assistance in marketing their brands, products and services. Success in digital marketing is only partly vested in the technology and tools and mobileStorm has cracked the code to providing personalized and meaningful help for their clients with Go and Pro.

“Making the right decisions on marketing to an audience is a complicated process. There are too many moving parts: Who, what, when, where and how are really hundreds of questions,” said Jared Reitzin, CEO and Founder of mobileStorm. “mobileStorm’s approach of putting expert staff a call or a click away almost guarantees results. Frankly, there’s a lot of killer software out there, but time is truly money. Marketers typically spend what little time they have and make their best guess – they compromise. If you don’t have enough time to do your best, you can’t expect the best results. With mobileStorm you’re getting the technology and services that give you the confidence to push the button – and know you’re going to get results.”

mobileStorm Go is for practical, fast-moving marketers who have a simple need to reach as many people as possible. In fact, Go allows setup and delivery of mobile and email campaigns literally within seconds. Standard features include personalized support for every client (yes, with a real, U.S.-based human being who knows the ropes), 24/7 web-based access to the mobileStorm Go platform with email and SMS marketing channels, and an extensive reporting system with full export capabilities. mobileStorm Go services can also grow as needs become more sophisticated, offering APIs, an Event Manager and even on-demand campaign management services.

mobileStorm Go is all about Moving Fast, Reaching Audience, Growing the Business and Saving Money.

mobileStorm Pro is built from technology and matched with services previously only available to very large businesses with extremely large budgets. It’s the next step for businesses moving past a daily “batch-n-blast” marketing routine and a means to immediately transport marketers to an expert level by adding dedicated account management personnel to manage the system and campaigns, Including marketing channels like RSS, Voice, Fax and Video, Database Management, extended reporting, and full integration services with APIs, the Pro suite of services can hold a marketers hand every step of the way. Not unlike an on-call financial advisor, with mobileStorm Pro as the back-office, each client has a trained professional on call to help navigate every step of the process of getting messages to the right people at the right time in the right channel.

mobileStorm Pro is all about Saving Time, Make Better Decisions and Strengthening Corporate Brand.

Today, thousands of businesses rely on mobileStorm for personalized customer service and expert advice to deliver returns on their marketing campaigns. From the beginning entrepreneur to multi-billion dollar enterprises they have two things in common: They’re getting the results they want and they’re using mobileStorm.

“Quite simply, if we had signed up with anyone else, we would have spent a whole lot more, would have received less service, minimal hand-holding and advice when we really needed it, and would have been a lot less successful.,” said Charlie Malouf, COO and Co-founder of Ashley Furniture HomeStore and an exclusive user of mobileStorm Pro.

To learn more about mobileStorm Go and Pro visit: http://www.mobilestorm.com/products

About mobileStorm

Based in Los Angeles, with more than 10 years of digital marketing experience, mobileStorm’s mission is simple: End meaningless messaging.

Having successfully delivered more than 3 billion messages on behalf of thousands of premier customers such as Overstock.com, Cesar Millan, American Idol, Qantas Airways and Ashley Furniture HomeStore, mobileStorm is at the forefront of the digital marketing revolution. As a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services, mobileStorm has created the most complete digital marketing solution available, while providing expert advice, personalized service and marketing technology that drives ROI and revenue lift for mobileStorm’s customers.

Find out more by visiting www.mobilestorm.com

Press Contact:
Lora Friedrichsen or Valerie Christopherson
lfriedrichsen@globalresultspr.com

June 29, 2009 — Today mobileStorm Inc. published a comprehensive guide for the mobile marketer entitled, “The Ultimate Guide to Common Short Codes.” Written by mobile evangelist and mobileStorm CEO Jared Reitzin, the guide focuses on acquiring and using short codes to market products and services.

Short codes used with keyword combinations are front-and-center marketing technology. Texting the word “VOTE” to a short code helped your favorite American Idol stay on the show, for instance. And, widely considered to be the biggest mobile marketing event in history, President Obama used short code 62262 to announce his VP candidate Joe Biden.

Short codes are now tied to every kind of online and offline advertising and promotion. Today, in television, radio, billboards and print media, short codes are an important touch point for attracting and enticing new and repeat customers.

This engaging paper gives a complete description of the structure of the short code industry and answers key questions about what to expect when obtaining a short code for commercial purposes.
Other topics addressed in “The Ultimate Guide to Common Short Codes” include:

- The right strategy to use when choosing your short code
- How to acquire a short code and what to expect in the application and provisioning process
- Provisioning process terms and definitions — what it all means to you

“The mobile industry comes with a lot of challenges and nothing is truly easy. We want to take some of the guesswork out of using a short code for mobile marketing,” said mobileStorm CEO and founder Jared Reitzin. “I started out to create a guide that my sales team could use to help clients understand the pros and cons of using a dedicated code. I realized that this is invaluable information, and the final document is a guide for the public that is simple, easy to read, and full of what you need to know in order to effectively acquire and use a short code.”

For the last few years, Mr. Reitzin has been publicly speaking out about improving the short code provisioning process. In a recent article on MobileMarketingWatch.com, he suggested specific improvements in four key areas: standardization of terms, decreased costs, reduction in launch times, and creation of testing tools to ensure marketers are MMA and carrier compliant.
If you’re a professional mobile marketer or considering a strategy in the near future, this is a must-have read. Save time and money by downloading your free copy of “The Ultimate Guide to Common Short Codes.” DOWN HERE.

About mobileStorm (http://www.mobilestorm.com) -
For a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than two billion messages on behalf of thousands of premier customers such as American Idol, Qantas Airways, K2 Sports, Palms Casino, Carl’s Jr., and Squaw Valley Ski Resort, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and mobile messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email marketing, SMS/text messaging, voice messaging, video broadcast, RSS marketing, or fax broadcast from a single provider.

For more information, contact:
866-492-7886
323-785-6333
323-785-6310

Los Angeles, CA— mobileStorm has unveiled the latest in its line of valuable white papers for digital marketers, this time focused on SMS marketing for casino clients.

Titled “How The Casino Next Door Is Getting Ready To Kick Your A**: Why It’s Time to Get Real About Mobile in Casino Marketing,” the white paper outlines how SMS, or text messaging, can be used to boost business in light of the challenges facing the casino industry today. It explains the unique benefits of text messaging, how casinos can use the medium in their marketing campaigns, and how SMS can help casinos both retain current customers and acquire new ones.

“With the economy today, it’s understandable that consumers are wary of spending money for entertainment and gaming,” said mobileStorm CEO and founder Jared Reitzin. “But casinos are offering specials that let their customers have a good time at a lower cost—everything from room deals to food, drink and spa coupons. SMS lets casinos notify their customers of these price breaks in real-time. Text messaging is also ideal for communicating with ‘players club’ members, different offers can be triggered to different members depending upon their level of play.  inherent sense of immediacy, it also encourages casino customers to act quickly on special offers.”There are virtually no delivery issues with SMS and 95% of all messages are read within the first 15 minutes. It’s the perfect marketing and alerting channel for the gaming industry.

The outlook seems bleak for the casino industry. Fitch Ratings says that commercial casino revenue fell 2.5 percent in 2008 and won’t recover until at least 2010. Meanwhile the industry must do more with less, marketing-wise: Consider that the Nevada Tourism Board slashed traditional advertising and told casinos and resort to use cheaper, digital methods of marketing such as mobile marketing and social media.

Luckily, the white paper points out, successful properties have already reaped positive results with SMS. Their campaigns prove that text messaging offers a high rate of return, while being an affordable method of marketing. Such forward-thinkers include MGM Grand, Mandalay Bay, Luxor, Hard Rock Hotel & Casino, Barona Valley Ranch, and Palms Casino Resort.

The white paper outlines what kind of promotional programs are in place. It explains to casino marketers how they, too, can benefit if they implement text-messaging campaigns.

To download a free copy of “How The Casino Next Door Is Getting Ready To Kick Your A**: Why It’s Time to Get Real About Mobile in Casino Marketing,” go to: /resources/white-papers/casino/.

About mobileStorm
For a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 3 billion messages on behalf of thousands of premier customers such as American Idol, Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling clients to reach their customers via email marketing, SMS messaging, voice messaging, RSS marketing, video broadcast, or fax broadcast from a single provider.

March 16,2009—Planet Funk, the fashion-forward clothing chain, on Monday revealed that it achieved a 377 percent return-on-investment with mobile coupon campaigns launched during the holiday shopping season.

The Burbank, California-based retailer, which targets trendy young men and young women, also saw a staggering 91 percent redemption rate on the coupons. The campaign was launched on November 21, 2008 and ended on December 21, 2008. Twenty percent of revenue for the month of December was generated by the almost 2,000 coupons that were generated, and which were sent as text messages, or SMS, via the mobileStorm digital marketing platform.

“Mobile is a natural fit for our customers and being able to give them such coupons—both in the store and online—that can be instantly received on their phones is a no-brainer,” said Kitiri Lomaka of Planet Funk. “The results we experienced proved this and we look forward to continuing our partnership with mobileStorm to drive future mobile campaigns. We now realize that mobile marketing can not only be affordable for companies like ours, but also wildly profitable if handled the right way.”

Planet Funk only sent the coupons to people who subscribed to receive text messages from the company. It advertised the promotion with signs inside its stores, on its website and blog, and on the websites of numerous malls where Planet Funk shops are located. Besides immediate revenue, the company also set the stage for future campaigns: 15 percent of coupon-redeemers opted in to receive future SMS marketing messages from the retailer.

“It’s no better time than to incentivize your customer base to spend money with you. And there is no better offer than a coupon. Even better, a mobile coupon that can be acquired and redeemed all on site, plus it’s digital so Planet Funk is doing their part to help the environment and save a tree. Mobile coupons provide end-to-end tracking, so it’s easy to gauge your return on investment. Clearly this investment was a huge success for them, and I am happy to be helping out a retailer I am a fan of during this recession.” said Jared Reitzin, CEO and founder of mobileStorm.

The entire Planet Funk case study can be found at /email-marketing-case-studies/case-study-planet-funk.php. For more information about mobileStorm SMS, call 866-492-7886 or 323-785-6333; or send an email to sales@mobilestorm.com.

About mobileStorm Inc.
For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 2 billion messages on behalf of thousands of premier customers such as American Idol, Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email marketing, sms messaging, voice messaging, RSS marketing, video broadcast or fax broadcast from a single provider.

mobileStorm is a do-it-yourself database messaging system that enables companies to fully leverage their list of customers, prospects and partners by contacting them in the ways they wish to be reached. With mobileStorm companies can utilize their entire database regardless of contact type – email, cell phone, telephone, fax or mailing address – through a single system, whether sending a broadcast message to all subscribers or a highly targeted message to a select few important contacts.

Major online discount retailer will extend promotions reach with SMS/text campaigns using the mobileStorm 4.0 Digital Marketing platform.

Los Angeles, CA February 9, 2009 — mobileStorm, Inc. today announced that Overstock.com has chosen its digital marketing platform for a mobile promotions beta test. Overstock.com will employ the system-mobileStorm 4.0-for targeting, delivery and tracking of mobile marketing messages, including mobile coupons, via mobileStorm’s new Coupon Management System. The system will generate precision-targeted coupons as well as viral coupon campaigns to alert and incentivize customers toward new products, special discounts and VIP customer events.

“Using the mobileStorm 4.0 platform will open an entirely new channel of communicating with Overstock.com customers,” said James Munnerlyn, of Overstock’s conversion marketing team. “After a thorough analysis of vendors in the mobile marketing space, we selected mobileStorm based on their ability to quickly execute our mobile marketing vision at a reasonable cost, and with all the complimentary resources and services we need to run the programs.”

In addition to providing the digital marketing platform via software as a service (SaaS), mobileStorm will provide professional services to augment Overstock.com staff, and will provide consulting on technical and marketing best practices.

“We’re very pleased to count Overstock.com as a client,” said mobileStorm CEO Jared Reitzin. “We love seeing large ecommerce companies start to seriously leverage this message channel. 95% of cell phones in the U.S. are text message enabled, and 87% of the U.S. population has a cell phone. Overstock.com will be able to take advantage of this mass adoption and, with mobile coupons, track the results of their success.”

About mobileStorm
For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 2 billion messages on behalf of thousands of premier customers such as American Idol, Qantas Airways, MGM Grand, Carl’s Jr., Ashley’s Home Furniture and K2 Sports, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and mobile messaging platform backed by world-class support and expert digital marketing services. Visit us at www.mobilestorm.com.

About Overstock.com
Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com. Overstock.com regularly posts information about the company and other related matters on its website under the heading “Investor Relations.”

Overstock.com® is a registered trademark of Overstock.com, Inc.
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, the effectiveness of the communications platform and it containment of all resources needed. Overstock.com’s Form 10-K for the year ended December 31, 2007, its subsequent quarterly reports on Form 10-Q, or any amendments thereto, and other subsequent filings with the Securities and Exchange Commission identify important factors that could cause Overstock’s actual results to differ materially from those contained in its projections, estimates or forward-looking statements.

Los Angeles, CA—February 5, 2009 mobilestorm, the premier provider of email and mobile marketing solutions, and iHollywood Forum, the leading producer of conferences and forums on digital and wireless entertainment, will present a mobile coupon webinar aimed at the digital entertainment industry.

The web seminar happens at 10 a.m. Pacific time on February 10, 2009, and will be hosted on the iHollywood Forum website: http://www.ihollywoodforum.com/

mobileStorm CEO Jared Reitzin, who is presenting the webinar, will explain why mobile coupons are a marketing solution that will drive four to five times the revenue of direct mail, print, and other online channels. He will tell marketers how they can increase their marketing returns with mobile coupons, teach them how mobile technology works, and offer real-life success stories.

With consumers spending less due to the recession, coupons are a way to get them into shops or onto online retail sites. Target marketing company ICOM says 67 percent of U.S. shoppers surveyed will be more likely to use coupons in the face of an economic downturn. Juniper Research reports that by 2013, some 200 million subscribers worldwide will use coupons that are delivered and redeemed via mobile phones; North America and Western Europe will account for almost 20 percent of those voucher redeemers.

Entertainment is increasingly moving to the consumer’s mobile phone. At CES 2009, the Open Mobile Video Coalition announced a new mobile digital TV service that debuted with 65 channels in 22 markets—or 35 percent of U.S. TV households—and was set to expand rapidly, bringing regular TV content to cell phones. This builds on the mobile video audiences already primed for more content. Nielsen Mobile says that YouTube has 3 million mobile viewers and that the NBC network is the top video brand, with 4.7 million subscribers watching its mobile programming.

It makes sense, then, to launch marketing campaigns on a platform that has become ever-more important to consumers. Mobile coupons leverage the ideal partnership for digital entertainment providers, content owners, and advertisers.

To register for the mobile coupon webinar, fill out this online form: https://www1.gotomeeting.com/register/390421029

About mobileStorm, Inc.
For a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than two billion messages on behalf of thousands of premier customers such as American Idol, Qantas Airways, K2 Sports, Palms Casino, Carl’s Jr., and Squaw Valley Ski Resort, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and mobile messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email marketing, SMS/text messaging, voice messaging, video broadcast, RSS marketing, or fax broadcast from a single provider.

About iHollywood Forum, Inc.
iHollywood Forum is the leading producer of conferences and forums on digital and wireless entertainment. Our cutting-edge conferences consider topics such as online music and film, mobile entertainment, IPTV, digital cinema, games, interactivity in television, marketing and advertising, and much more. We offer diverse opinions on the most compelling issues facing the industry, with a particular emphasis on discussing the viability of new business models. Our monthly summits and dinners typically attract 300-800 distinguished entertainment and technology professionals.

Los Angeles, CA—January 26,2009 mobileStorm, the premiere email and mobile marketing and solutions company, announced that company revenues grew by 63% during 2008. Fourth quarter showed strong performance with the addition of over 200 new clients.

mobileStorm has been focused on the digital marketing space since its inception in 1999, and is a known veteran in text-messaging, or SMS, and email marketing solutions for businesses both small and large.  Growth in both retail and event marketing clients were a highlight of fourth-quarter wins.

” I’m excited to be running a company that provides digital marketing services. It is a really good market to be in during these challenging economic times. We have a great outlook on 2009, as we can help clients who are stressed right now to generate sales, stay healthy, and even grow,” said Jared Reitzin, CEO and founder of mobileStorm.  “It’s always important to spend marketing dollars wisely and never more than today. We’ve built on our experience developing programs using email and SMS to generate and track real sales.”

The company introduced several important upgrades in 2008, designed to focus on ROI, including digital and mobile coupons, RSS, RSS to email and text-to-screen.  Text-to-screen is an engaging technology that supports the administration of polls and quizzes at events.

mobileStorm views 2009 as a year in which high ROI from email and SMS programs will be a centerpiece for clients in industries such as retail, entertainment, and hospitality.  Accordingly, the company plans to release numerous special packages tailored to these industry’s digital marketing needs.
mobileStorm also has a continuing series of online webinars, launched during the fourth quarter, which feature “how-tos”  and preset marketing solutions for industry professionals.  The company also hosts an weekly open orientation, “Exploring mobileStorm 4.0.”  Please contact sales@mobilestorm.com or call 866-492-7886 x1 to register for this event.

If you’re interested in learning more about us, give us a call 866-492-7886.

About mobileStorm

For a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than two billion messages on behalf of thousands of premier customers such as American Idol, Qantas Airways, K2 Sports, Palms Casino, Carl’s Jr., and Squaw Valley Ski Resort, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and mobile messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email marketing, SMS/text messaging, voice messaging, video broadcast, RSS marketing, or fax broadcast from a single provider.

For more information, contact:
eydie@mobilestorm.com
press@mobilestorm.com
866-492-7886
323-785-6333
323-785-6310

Los Angeles, CA— January 12, 2009 mobileStorm Inc., a leading provider of email and mobile marketing, today announced the appointment of Doug Schiller as its new Chief Financial Officer.  Mr. Schiller, who was most recently the founder of AlternativeEnergy.com, has a long-standing history with mobileStorm, providing financial strategy and guidance since its inception.  In his new role at mobileStorm, he will oversee all financial leadership and planning, reporting directly to CEO Jared Reitzin.

Mr. Schiller has over 20 years of experience as a CFO and senior-level positions in venture-backed companies.  He earned a Master of Business Administration degree from Columbia University and a Bachelor of Science in Foreign Service from Georgetown University.  Previously, he held leadership positions at NewYears.com, ClubPlanet.com, Xingtone and PrimeID.

“The hiring of Doug Schiller as our new CFO is a reflection of the explosive growth we’ve been experiencing at mobileStorm,” said Jared Reitzin, chief executive officer of mobileStorm.  “I am extremely excited to have such a well-respected financial leader in our organization and look forward to continuing our already solid partnership in this new official capacity.”

About mobileStorm

For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 2 billion messages on behalf of thousands of premier customers such as American Idol, K2, Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort, and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email, and mobile messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling clients to reach their customers via email marketing, SMS messaging, voice messaging, RSS marketing, video broadcast, or fax broadcast from a single provider.