mobileStorm To Provide Digital Marketing Tools And Strategy To FremantleMedia Enterprises For Its Leading TV Properties
Agreement Brings Stun! Email Marketing Management System To Top Program Brands Including “American Idol”, “The Price Is Right” And “Family Feud”
LOS ANGELES, Jan. 7th, 2007 – mobileStorm Inc. (www.mobileStorm.com), a leading provider of digital marketing products and services, today announced that FremantleMedia Enterprises, the commercial arm of FremantleMedia, producer of such hits shows as “American Idol” and “The Price Is Right” has chosen mobileStorm to be its email service provider for all of the company’s U.S. media properties.
The agreement with mobileStorm will allow fans to receive email updates about their favorite FremantleMedia programming by signing up with the show’s official website. Using Stun!’s targeting system, FremantleMedia will be able to send brand-specific email messages to various segments of its overall database, increasing the value and reception of their email campaigns.
mobileStorm’s Stun! digital marketing platform will also help the company achieve maximum delivery and offer strategic counsel with their overall email marketing goals. With Stun!, FremantleMedia will have an end-to-end data and email marketing management system, giving them complete delivery reports, conversion ratios and other key analytical data.
“We are extremely excited to have such a cutting edge media company as a client,” said Jared Reitzin, chief executive officer of mobileStorm. “FremantleMedia is on the forefront of digital marketing, and we look forward to helping them increase and expand their email strategy here in the U.S.”
FremantleMedia is responsible for some of the biggest television hits in the U.S. today, including “American Idol”, “The Price Is Right” and “Family Feud.” The company in the past has incorporated many digital marketing strategies into its programming, including the highly successful text 2 vote campaigns used on “American Idol.”
For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 1 billion+ messages on behalf of thousands of premier customers such as Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging or fax broadcast from a single provider.
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia Enterprises is the content exploitation arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe’s largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world’s media markets. For further information, visit http://www.fremantlemedia.com.
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