With content marketing hotter than ever in 2014, company blogs are also becoming more prevalent and popular than ever before. But with years of successful and epic failures providing a backdrop for today’s upstart bloggers, what can be learned from the successes and shortcomings of other blogs to help newbies craft the most engaging and effective blog… Read More

Over the last few years, Facebook and Twitter have gone back and forth copying their features and redesigns more than a few times. In 2013, for example, Facebook implemented a number of attributes that have been staples of Twitter for years, including hashtags, verified profiles and Vine-like videos. As turn-about on the Internet is definitely fair play,… Read More

mobileStorm CEO Jared Reitzin has been announced as one of the mHealth experts who will participate in mHealth + Telehealth World 2014 this July. Organizers for the Boston-based event say that mHealth + Telehealth World 2014 brings together hospitals, health systems, health plans, and innovators to share successes and failures of existing programs and discover new technologies… Read More

TV commercials generate billions of dollars for TV networks, network affiliate stations, and cable channels across the nation each year. Their significant earning potential has always left TV commercials generating significantly more revenue than any other form of advertising. That is… until now. According to a new report by the Interactive Advertising Bureau, the increase in mobile… Read More

What are the chief obstacles standing in the way of good results with content marketing? A survey recently conducted by Demand Metric asked 521 marketers about their recent efforts in order to find out, including the difference between enterprise marketers and small business owners when it comes to the way they look at content and strategy. They… Read More

It’s a question on the minds of many social media marketers and an issue countless more wrestle with as they plan their strategies and plans of attack. When is the best time to post on social media? Well, as luck would have it, some enterprising minds in the business dedicated their time and resources to finding an… Read More

Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should be focusing… Read More

Large scale social platforms are benefiting greatly from the rapid shift to mobile, according to Colin Sebastian from RW Baird. He writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014, controlling almost 70% of spending being done on mobile and approximately 10% of overall advertising. Sebastian… Read More

 
 

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