It’s a question on the minds of many social media marketers and an issue countless more wrestle with as they plan their strategies and plans of attack. When is the best time to post on social media? Well, as luck would have it, some enterprising minds in the business dedicated their time and resources to finding an… Read More

Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should be focusing… Read More

Large scale social platforms are benefiting greatly from the rapid shift to mobile, according to Colin Sebastian from RW Baird. He writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014, controlling almost 70% of spending being done on mobile and approximately 10% of overall advertising. Sebastian… Read More

A recent report from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age of marketing. Instantly drawing controversy upon its publication, some critics are quick to point out that “old SEO” strategies are far from dead and the new tactics touted are tenuous at best…. Read More

Derived from statistics published in comScore’s latest Video Metrix report, Shutterstock recently produced a new video infographic titled “Show Me Something.” Exploring the power and potential of online video engagement in everything from mobile to email marketing campaigns, comScore’s data reveals that 61% of Americans watched an average of 397 online videos in the month of January… Read More

It’s been said that image is everything. Nowhere is this more apparent than in the world of digital advertising and content marketing. In fact, you could have the most interesting and informative blog in your field, but without an equally captivating or attractive corresponding visual, many readers will fail to ultimately discover the brilliant prose you’re cranking… Read More

It’s shaping up to be a banner year for digital advertising. According to freshly published industry data and projections issued this week, spending on ads across all connected devices (including mobile) will top $137 billion this year. eMarketer’s latest estimates of worldwide paid media spending puts digital spend up 14.8% over 2013 levels, setting up 2014 to… Read More

According to the published findings of Econsultancy‘s 8th annual Email Marketing Industry Census – the “largest UK survey of email marketers” – revenue from email has increased by 28% in one year. Nearly 7 out of 10 companies (68%) ranked email marketing as “good” or “excellent,” making it the best-ranked channel amid some pretty hefty competition, which… Read More

 
 

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