What took us so long?

While mobileStorm has seen nothing but success and growth in each of its eight years of existence, it was only one year ago that we started this digital marketing blog. In that short time, we’ve realized, it’s almost a shame that we didn’t blog sooner. One hundred posts later, we’re stoked for several reasons:

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We’d like to take this opportunity to wish our Digital Marketing Blog readers a very Merry Christmas, Happy Holidays, and Best Wishes for a prosperous year in 2008! Our sincere hope is that you and yours will enjoy good health and much joy during these Holidays, and in the New Year.

We promise to bring more great articles on digital marketing, SEO, email and mobile marketing in 2008 and we hope you will benefit from them.

We’d really like to hear from you with any comments on posts from 2007, and if any of you were able to benefit from our writing – that’s the point of us presenting the mobileStorm blog.

We’ll be spending time with family and friends over the weekend, but did you really think we’d take a break from blogging for long? No way – we’re committed to posting great content consistently, and making this blog a great resource for online marketers year-round.

In fact, this is post #99 since starting the blog earlier in 2007. The next post will be a surprise – we think a pleasant and useful one — for our readers: In post #100 we will reveal interesting and heretofore unknown facts about the mobileStorm Digital Marketing Blog!

You’ll especially enjoy post #100 if you’re using blogging yourself to communicate, educate and participate with your own Customers and with the Digital Marketing community.

Until then:

Merry Christmas and a Happy New Year!

The Digital Marketing Blog Authors

The topic of “link building” is set to appear frequently in future blog posts, since it’s one of the most important factors in SEO. Today, we’ll start with an outline of some basics.

Why links are important?

They tell search engines how valuable your resource is; the more sites are linking to you, the more valuable it really is. And if your page is competing against similar pages from other sites, inbound links help it to outrank those.

What’s important in links?

Relevancy; strength (pagerank, authority of the page); and numbers—that is, how many sites link to yours. Also important is how exactly they link to your page—such as where the link is, for example, or if it is site-wide or just on one page.

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Most people I talk to these days have several email addresses—one for work, one for home, one for the kids, etc. Being in the email business, I have lots of addressees—but then again, I’m kind of weird like that.

Another common email address that people sometimes have is a “spam” address, or one that they use to get all of their unsolicited email. The logic is that if they are worried about the potential email they are going to receive, they can simply have a message sent to an address:

• For which they don’t care about what gets delivered.
• That they most likely won’t check very often.

This creates a number of scenarios for senders:

1. As this is a “throw-away” account, there is a good possibility that a sender’s email may actually not be read for weeks, months, or at all.
2. The user may, after time, abandon that email address, and not elect to inform anyone who has been sending messages there.
3. With abandoned emails, ISPs will temporarily deactivate an account that has had no activity for a period of months. If the user does not reactivate it, the ISP will eventually turn that address into a “spam trap” (which I will discuss in my next blog). Thus, not only are a sender’s messages not being read; the messages are also being fed directly into an ISP’s spam filter, affecting reputation and deliverability.

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