U.S. presidential candidate Barack Obama has wowed supporters and political observers alike in recent months. One reason he’s been able to mobilize young and other disenfranchised voters, perhaps, is because of savvy digital messaging campaigns, such as sending SMS messages to subscribers. But while he’s been the digital marketing frontrunner, Mr. Obama recently suffered a setback on the email front.

It turns out that people have been signing up others’ (specifically, anti-spammers’) email addresses to receive messages from Mr. Obama’s campaign. Worse, those signing up with these addresses have been claiming some creative names. The result is that unsuspecting anti-spammers are getting emails that call them “StupidSpamSucker Slutface,” among other things.

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A good email campaign is tested over and over until everything works perfectly. There are so many components to a campaign. It is very easy to miss something that could drastically affect your deliverability, the subscriber experience or your brand’s reputation. Below is a check list that I would highly recommend you print out and use for each campaign. Make sure to always send out a real campaign to a small test group where you can have multiple eyeballs for feedback.

   Does your domain pass all forms of authentication?
   Domain Keys
   SP
   Sender ID
   DKIM

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Word is that this week’s winners of the Academy Award for Best Song—Glen Hansard and Marketa Irglova, stars of the Irish indie film Once—didn’t just get a golden statuette.

They also got a congratulatory SMS from none other than Irish rocker/social activist Bono of U2, not long after the duo’s onstage victory.

“A busker who plays the Oscars, that’s the poetry,” the text message reportedly said. Once is about a struggling Irish street musician who collaborates with a Czech pianist/singer too poor to buy her own piano.

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Doing online press releases is a good way to get links, traffic, and even respectability for your site. You never know when a reporter on deadline is seeking just the kind of news that company is announcing!

It is advisable to hire a PR agency for press coverage. But if your marketing budget is tight, there are plenty of resources out there that wouldn’t cost you anything to get your press releases distributed.

The following is a list of sites where you can freely submit press releases and benefit from doing so. Without further ado:

Conferencing News - Submit a Press Release Link

The Conferencing Industry Portal: Audio - Web - Video

Express Press Release Distribution - Submit Your Press Releases

Express Press Release Distribution - Submit Your Press Releases

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