A good email campaign is tested over and over until everything works perfectly. There are so many components to a campaign. It is very easy to miss something that could drastically affect your deliverability, the subscriber experience or your brand’s reputation. Below is a check list that I would highly recommend you print out and use for each campaign. Make sure to always send out a real campaign to a small test group where you can have multiple eyeballs for feedback.

   Does your domain pass all forms of authentication?
   Domain Keys
   SP
   Sender ID
   DKIM

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