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Archive for February 29th, 2008

Obama: Ultimate Case For Double Opt-In
Friday, February 29th, 2008
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Obama Ultimate Case For Double Opt-InU.S. presidential candidate Barack Obama has wowed supporters and political observers alike in recent months. One reason he’s been able to mobilize young and other disenfranchised voters, perhaps, is because of savvy digital messaging campaigns, such as sending SMS messages to subscribers. But while he’s been the digital marketing frontrunner, Mr. Obama recently suffered a setback on the email front.

It turns out that people have been signing up others’ (specifically, anti-spammers’) email addresses to receive messages from Mr. Obama’s campaign. Worse, those signing up with these addresses have been claiming some creative names. The result is that unsuspecting anti-spammers are getting emails that call them “StupidSpamSucker Slutface,” among other things.

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