Digital Marketing Blog

Covering all aspects of marketing in the digital age.

Archive for March 13th, 2008

Marketers Shouldn’t Underestimate Consumers’ Reliance On Mobiles
Thursday, March 13th, 2008
Digg!

Marketers Shouldn’t Underestimate Consumers’ Reliance On MobilesDuring the first year of my first “real job,” I splurged on a new bedroom set and upgraded from a studio to a one-bedroom apartment. Of course, that meant my phone service had to be switched over. I waited and waited until well past the three-hour time period in which I was told the phone company would visit. No one came. I called the phone company and the representative made no apologies for having wasted half my work day—all she did was curtly ask when I’d like to reschedule. This being the early 1990s, I had to have a landline, and grudgingly scheduled a new work order to get my phone installed.

But I vowed that if I lived to be 100, I would live to see consumer reliance on such cavalier landline service providers fall by the wayside.

I have been vindicated.

(more…)

  • del.icio.us
  • Reddit
  • Furl
  • Spurl
  • Technorati
  • YahooMyWeb
  • BlinkList
  • StumbleUpon
  • blogmarks
  • Blue Dot
  • Fark
  • NewsVine
  • Simpy
  • TRUSTe Privacy Standards
  • Messaging Anti-Abuse Working Group
  • HACKER SAFE
  • Better Business Bureau
  • Direct Marketing Association