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Archive for March 20th, 2008

Online Video For All Marketers Great And Small
Thursday, March 20th, 2008
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Online Video For MarketersRegular readers probably saw mobileStorm CEO Jared Reitzin’s video blog early this week, explaining our latest video services and endeavors.

Talk about great timing! Some brand-new reports prove that Internet video is ready to move from the bedrooms of wannabe filmmakers and into the boardrooms of companies that are serious about keeping their advertising fresh and relevant. We, of course, knew it all along.

The latest? Not content with just posting old episodes of Heroes, NBC has plans to create online-specific video for “ad categories,” according to an interview ClickZ conducted with the TV network’s chief digital officer, George Kliavkoff. Ad-specific video was the primary reason for NBC’s investment in driverTV, which was announced Monday.

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