Something to fill the void if strikes shut The Daily Show again

Regular readers of this blog know about mobileStorm’s leadership in digital marketing—as both a provider of services and as marketers ourselves. We’ve done it again, taking online video to new heights as we launch Outside The Inbox: Video Edition.

Planned as a weekly show, Video Edition joins the email newsletter, Outside The Inbox, as part of mobileStorm’s informational offerings that aim to help digital marketers learn about the industry—and aid them in improving their own digital messaging campaigns.

Does that sound boring? Don’t fret! Outside The Inbox: Video Edition offers mobileStorm’s unique, irreverent and (we hope) humorous take on the latest happenings in the industry. The show’s lofty goal is to be the Daily Show of digital marketing news. At least (the hope goes) you’ll be entertained while being educated. Kids don’t know they’re learning!

True, humor is subjective. What might be “hilarious” to one viewer might be “horrendous” to another. But eliciting opposing opinions goes with the territory of engaging an audience—something all marketers strive to do. Very soon, you’ll be able to comment on all our videos right on our video community site. For now, though, feel free to send your responses and reactions to this blog post.

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

Many people talk about how to optimize a website for better ranking in search engines. But it is also important to know what can weaken a site’s positions—and what can even seriously harm the site.

Here’s what NOT to do in SEO:

• Don’t use auto-redirects from one of your sites to another. This will result in getting the page/site that redirects out of the search engine index; and thus, it won’t be found and visited. The pagerank weight of this page will NOT pass to where it automatically redirects, either. It makes more sense to give some useful content or information on that page and place a visible, optimized link to the site where you want your visitors go. If the redirection is a must, use 301-redirect.
• Don’t use flash, frames, or Java—search engines still have a hard time reading those. If your content and links are in flash, frames, or a JavaScript they most likely won’t be crawled. And no matter how great an all-flash site looks, spiders simply wouldn’t be able to get much out of it, resulting in poor traffic from the search engines. Also, don’t use dropdown boxes in the site navigation menu—those links won’t be followed either.

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