Be prepared to get schooled in the ways of the digital marketing industry

The second episode of Outside The Inbox: Video Edition is now up and running: http://www.mobilestorm.com/videos/Outside-the-Inbox-Video-Edition-Episode-2-v119.

This week, mobileStorm CEO Jared Reitzin talks about women outnumbering men on the Internet; the proposed New York state law that would make use of online behavior data illegal without consumers’ consent; and the tidal wave of SMS spam that plagued Chinese cell phones recently.

In case newcomers don’t know, Outside The Inbox: Video Edition is mobileStorm’s weekly online “news” show in the tradition of The Daily Show and other comic news spoofs. Complete with humor that, well, pushes the envelope of good taste and corporate dignity. We hope to entertain as well as educate marketers who are new to the digital space—or who are just bored at work.

Enjoy!

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

There’s a yellow brick road leading to the city by the bay this year.

Droves of us will make the yearly pilgrimage to the Oz of the online world, AdTech 2008.

Overnight, Moscone Center’s barren floors will magically transform into a pow-wow of who’s who in the online and digital space.

ad:tech is a global-forum where in-person discourse for digital marketing best practices and emerging trends and technologies can take place between industry leaders and executives. Anyone involved in marketing or advertising will be in for a special treat at this event. There will be a ton of knowledge regarding how to apply marketing concepts directly to your business, but also there is the opportunity to build new relationships with other companies that can help to achieve your digital marketing goals.

There is a broad range of attendees – but all are involved in some of kind of online marketing. Exhibitors range from Fox Digital to online networks like DoubleClick- recently acquired by Google. Keynote presentations from companies including Eastman Kodak, Alloy Media, and Diggnation will cover a diverse array of topics such as multi-platform distribution, consumer control, performance marketing, media fragmentation and more.

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