Monday, April 21st, 2008
Game publishers do got game!
There’s been some naysaying recently regarding mobile advertising. Forrester Research said in a new report that despite mobile’s promise, marketers have several challenges to overcome—such as the fact that only 7 percent of users trust text-message ads, though consumers far prefer SMS to ads that appear on cell phones while surfing the Web.
But it would be short-sighted to write off mobile ads. First, Forrester said that more consumers said they could not live without their cells than without other communications devices like desktops and laptops. And as the research firm pointed out, “text messaging is more likely to be successful than mechanisms involving mobile data, including couponing and [two-dimensional bar] codes”—meaning that mobile is ideal for specific types of ads. But smart marketers don’t rely on upbeat statistics alone. In that regard, they should look at the game industry to see how mobile marketing can be leveraged in the savviest way possible.
