The World Wide Web is a huge vast source of information that aims to get organized. All kinds of websites, directories, and portals are trying to solve this task, but ultimately it is best left to the search engines to do this. While we use the Web to talk to each other, to entertain ourselves, amongst other reasons, when it comes to trying to find some sort of information, we will most likely use search engines.

Search engines can be machine-powered or human-driven although the latter efforts have largely been failures. The reason is simple: people can never be truly objective. Even the subjectivity of the majority is still not objective. The history of the humankind has lots of examples when the majority turned out to be simply wrong. That is why the human-driven search engines failed in bringing relevant results. The machines, on the other hand, have no emotions or preferences. They work under the algorithm, making them very objective and therefore a preferred method truly effective search engines.

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