Have you ever thrown a successful dinner party where you didn’t prepare some appetizers and refreshments in advance? Imagine sending out an invite for a party and not having any ready for when your guests arrive. Instead you greet your guests at the door saying “Go get your own drinks and food and come back”. How many of them would actually return?

While sending emails to promote your business is a no brainer, many forget that it’s important to create effective landing pages to get the most of your campaign. Your email serves as an invitation to engage with your brand, arriving at the landing page means they made it to the party. If the goal of your email marketing is direct response, and you want recipients to complete an online action with you, plan for their arrival before they get there. First impressions are important, and a well planned landing page means visitors will stay engaged with your product or service for a longer period of time. It’s not too difficult to create an effective landing page. For those of you just starting out, keep it simple, and consider these easy steps.

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