Marketers new to the digital space, particularly to mobile, can become overwhelmed by both laws and best practices. When in doubt, they should look at resources such as mobileStorm’s own whitepapers and—more importantly in the case of marketing on cell phones—the Mobile Marketing Association.

That’s never been more important than last week, when the MMA put out new guidelines for marketing text messages and mobile banner ads. (The MMA is a global organization represented in more than forty countries. Its 600-plus members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, any other company focused on the potential of marketing via mobile devices—and, of course, mobileStorm.)

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