Rightly or wrongly, Americans are often stereotyped as lazy, obese couch potatoes. Outside The Inbox: Video Edition does nothing to dispel the mythos.

This week, mobileStorm CEO Jared Reitzin calls out U.S. online users for not generating content like they do in other countries, pointing to reports that say they prefer downloading to uploading. He also notes how the American Idol generation would rather vote for president the way they do their favorite crooners—via text-message.

For those of you who haven’t seen Outside The Inbox: It’s an online spoof news show, hosted by our fearless leader and meant to be like a The Daily Show for digital marketing.

Check out the latest episode here; see mobileStorm’s entire video collection here.

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

It’s inevitable with any new form of marketing that after awhile U.S. laws and regulations will be established both to protect consumers and limit what exactly constitutes an acceptable message. It had happened first with print, then voice, then fax, then email and now the cycle continues with mobile messaging. In the past few months, the most of the major carriers have either implemented or tightened their restrictions on mobile marketing and this trend shows no signs of abating any time soon.

In one sense, these new requirements actually point to a rapidly maturing mobile marketing industry. The last couple of years were essentially the testing and proving grounds for text messaging, mobile content and most recently mobile search. Companies were largely in an experimental mode, trying out various combinations of mobile campaigns to see what worked and what didn’t. Now, in 2008, these companies have largely settled on the types of mobile initiatives they want to implement and are starting to launch such programs in earnest.

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