Note: mobileStorm does not, in any way, condone the sale or use of illegal substances.

By now, everyone’s heard of the frat-boy drug busts at San Diego State University. Most people were shocked at the scope of the narcotics networks. Not to mention the homeland security aspirations of one arrestee—which kind of underscores the folly of the “wars” on drugs and terrorism. But the silver lining here is for digital message marketers: It’s a chance to see how SMS marketing can be effective for the widest variety of, er, industries.

According to investigators, the accused dealers sent out at least one mass text-message to their database of satisfied customers, offering a special sale on cocaine. Said the SMS message (exact grammar/punctuation/spelling intact): “Attn faithful customers both myself and my associates will be in vegas this coming weekend bad news is we will not be here to complete sales good news is from Now to until midnight thursday gs are 35 eights 110 quads 210 so stock up, we will be back Sunday night.”

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