Digital Marketing Blog

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Archive for May 22nd, 2008

Get Ready for the Next Round of the Smart Phones War
Thursday, May 22nd, 2008
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Smart Phones WarLast year Apple changed the smart phone industry forever with the release of its wildly popular iPhone device. While other similar devices had been on the market for years, the iPhone used Apple’s unparalleled marketing prowess to quickly establish itself as a major player in the space. Plus, it just looked damn cool.

Still, while the iPhone was unquestionably a hit with consumers, it wasn’t as fully embraced in by businesses, which are the bread and butter of the smart phone industry. Granted that wasn’t necessarily Apple’s intended target with the first iPhone but it was still considered a drawback, especially since the device couldn’t synch to an enterprise mail server like Exchange. As a result Research in Motion’s Blackberry device continued to be the de facto standard when it came to business smart phone users.

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