From the moment you click on a link, you are privy to the variety of online entertainment turning your computer monitor into a visual media carnival. From Youtube to Vator.tv, there are numerous video sites reeling people in to watch their content. People can watch anything from a documentary on sea monkeys to people pitching their next big idea to potential investors. Videos are being uploaded at an overwhelming rate and there is no doubt in my mind this will not settle down anytime soon. In fact, it is pretty much been set in stone as the future of how we will view entertainment. So I guess the question is how do you want to make your mark on this video blank canvas, as paint by numbers or Picasso?

In the online video world, both paint by numbers and Picasso have their place. The web is large enough to mix commercial, narrative and artistic video simultaneously and harmoniously; that is what makes it so great. In this and the following posts to come, I will discuss everything from purchasing the right equipment to finding the right talent and even which video codecs and players work best. This information will help you on the path to the style of video you want to produce and put your name or company behind.

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